Camerjam public sector masterclass yoc

PUBLIC SECTOR MASTERCLASSBuilding a robust & functional mobile website

Agenda1. Who are YOC2. Latest Industry stats3. What technology you need to develop the perfect mobile site4. Design considerations – Mercedes Benz5. Promoting your campaign with your mobile site – Ted Baker6. How to enable payment on your mobile site – Waitrose7. How can you use your mobile site to reduce operational costs8. Foreign & Commonwealth Office case study9. Your mobile web check list

At a glanceFounded in 2001 and listed on theFrankfurt Stock Exchange since 2006210 employees across 6 EuropeanofficesOver 40 employees in the UKEstablished in the UK in 2004Turnover £35m and EBITDA £2.8mCurrent Market capitalisation £65m

Our Clients

2. INDUSTRY STATSSmartphone penetration, m-commerce…

Industry statsEuropean Smartphone Market 32% own a smartphone - UK 75% predicted to own a smartphone by 2015Inflection Point Global Smartphone Sales Global Destkop & Notebook Sales Mobile browsing is projected to outstrip desktop browsing by 2014 ComScore 2011, Morgan Stanley 2010, 2011

Industry statsUsage mobile websites8x more growth than apps + 22,4 % Mobile sites + 2,8 % Apps Tomorrow Focus Media 2011

Industry statsMobile CommerceGrowth driver for mobile technology (in billion $) UK • Peoples’ average transaction value for purchases with a credit card/ bank details/ PayPal grew by 43% from 2010 to 2011 • 52% (25,2220,000) use mobile commerce • 45% use their mobile to conduct research for a purchase • 38% use mobile to find shop locations, opening hours, contact details, check prices • 54% would buy more on their mobile if websites were optimised for mobile Coda Research 2010, comScore 2011

Mobile Web Traffic 61,939 Unique Visits 71,667 Unique Visits 70,909 Unique Visits73,532 Unique Visits 1,039,064 Unique Visits 348,045 Unique Visits6,416,076 Unique Visits 112,715 Unique Visits 160,294 Unique Visits 106,561 Unique Visits 98,903 Unique Visits 27,876 Unique Visits Source: ComScore 2012

3. MOBILE TECHNOLOGYHow to build a mobile site and what to consider

Optimisation

How to build a successful mobile siteCater to all clients/ devices

How to build a successful mobile siteOptimise content Site Editor FITML FITML Processor + FIT Device Application Database FIT Platform

How to build a successful mobile siteIntegrate existing sources FITML Site Editor FITML Frontend HTML, CSS, Java FITML Script, Images,… Processor SOAP, XML, RSS JSON, … + FIT Device Application Database BackendExisting Source FIT Platform

4. FACTORS TO CONSIDERCase Studies

Branding/ Designm.mercedes-benz.comMercedes-Benz’s was looking for a globalpartner in mobile to:• Extend the reach of the brand• Foster brand engagement• Convey the premium brand proposition• Incorporate mobile into the multi-channel strategy• Drive test drive and brochure requests• Drive footfall at Mercedes-Benz dealers

CampaignsTed Baker used mobile topromote theirAutumn/Winter rangelaunch:• QR codes generated 15,000 views via the mobile within the first month• 20% of all competition entries came from mobile• QR code campaign has been introduced as standard fixture alongside web

mCommerceWaitrose saw a growing level of traffic from mobiledevices and recognised that an increasing volumeof consumers want to buy products and engagewith the brand via mobile.

Reduce Operational CostPostbank wanted to be among the first to offermobile banking to:• Reduces operational cost• Increases customer satisfaction• Integrate mobile into multi channel customer strategyResults:• 20% reduction in call volumes from mobile banking customers• Follow-up surveys measured increase in customer satisfaction and high interest in mobile solutions

FCO case studyThe Foreign and Commonwealth Office(FCO) is the British governmentdepartment responsible for promoting theinterests of the United Kingdom abroad.

Business case for mobileFCO wanted to introduce mobile as a new channel to increaseaccessibility of their services.The aim was to develop a cost effective mobile solution thatprovides citizens with in depth travel advise for every country inthe word.

FCOKey sections:• Embassies’ addresses and office hours• Up-to-date news• Travel summary• Natural disasters info• Entry requirements• Local laws/ customs• Safety/ security info• Health info

Results• Improved accessibility by offering mobile optimised sites for all devices• Follow up survey showed increase in user satisfaction• It generates an average of 17,000 views per month (UK only)• Offers up to date information faster than a phone call• Reduces operational cost

5. CHECKLISTWhat to consider

ChecklistREASONS FOR MOBILE SITE Branding/ Design Campaigns mCommerce Reduce Operational CostMOBILE TECHNOLOGY Works on all devices & operating systems Optimises content for each device Works with our existing sources

Hugh Ritzema-CarterUK Commercial DirectorT: +44 207 199 0118M: +44 7870 600 282@: Hugh.Carter@yoc.com

Camerjam public sector masterclass yoc

by James Cameron on Jan 18, 2012

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Camerjam public sector masterclass yoc — Presentation Transcript