Camerjam mobile travel masterclass adfonic
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Camerjam mobile travel masterclass adfonic

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    Camerjam mobile travel masterclass adfonic Camerjam mobile travel masterclass adfonic Presentation Transcript

    • AdfonicPaul ChildsCOO and Co-Founder
    • About us Launched 18 months ago, Adfonic is now the fastest growing European based global mobile ad network Over 6k publishers generating billions of ad requests per month and averaging 1k campaigns Offices in London, New York, Paris, San Francisco and Seville and growing … Leader in innovation : Real Time Bidding, geo-location targeting, rich media, conversion tracking, real time reporting and many more ...
    • Our clients and media partners And many more ...
    • Our clients and media partners And many more ...
    • “Advertising is about performance.” Quote from Data Economy Feb 2011
    • “Android market share now tops iPhone.” ComScore, March 2011“Smartphones make up about 32% of the phones owned by adults over the age of 13 in the UK” ComScore, March 2011 “Smartphone penetration will reach 75% by 2015” Enders Analysis, March 2011
    • Smartphone penetration in the UK is nownationwide 1/Source : NMA, June 8 2011 7
    • Smartphone penetration in the UK is now nationwide 2/ Apple iPhone Android devices  Plotted campaign clicks for an iPhone and an Android campaign in the UK  Disproves the myth that smartphones are London centric  Confirms today smartphones as urban devices shifting towards national coverageSource : Adfonic data for iPhone and Android activity September 2010
    • iPad tablet penetration is following smartphones and not limited to London Apple iPad ... iPad traffic now nationwide tooSource : Adfonic data for iPad activity December 2010
    • We are increasinginteracting more withsocial media and appsvia smartphones and ingroups … 10 11
    • An increasing number ofconsumers now mixsmartphones / tabletswith TV viewing 11
    • …during TVcommercials … 12 13
    • … and then with the iPadin bed … 13 14
    • Smartphones/tablets are influencing consumer mobile behaviour and creating opportunities Home Tipping point WiFi Online browsing behaviour Relaxing Opportunity? TV Mobile browsing behaviour Bed  Smartphone traffic spikes early evening and builds through to midnight presenting a new opportunity for advertisers to drive incremental results.Source : Adfonic iPhone campaign run in the June UK 2010
    • Smartphones and tablets are creating new use cases for advertisers  We took 100k iPad ad requests 44k on Boxing day mapped to a UK location  iPad usage built throughout the 29k day, peaking in the evening 19k  Highlights opportunity to reach tablet users in the evening 9k  Highlights opportunity to target 9% 19% 29% 44% regional tablet audiences throughout the country with location targeted campaignsSource : Adfonic network December 2010
    • Smartphones and tablets are creating new use cases for advertisers Breaking out London ISBA Region 32% of iPad activity was Inner LondonSource : Adfonic network
    • Example 1Mobile site conversion tracking Goal Action Metrics Generate test drive and One click to a mobile web Conversion tracking brochure requests with a site where consumers can enables advertisers to Cost Per Lead target. enter some details. optimise Cost Per Lead.
    • Example 2Click-to-Video metricsGoal Action MetricsGenerate awareness and One click to an in-app auto- Measuring average viewinterest in going to see the play 30 second video short. times and number offilm Yogi Bear. completed views.
    • Example 3Mixing Social, Mobile and VideoCampaign HTML 5 site Facebook page VideoDrive consumers to find Hall Pass mobile site Leverage the power of Leverage the power ofout more about the Hall containing rich media and “Like” to get friends sharing with friends andPass film. more information about the engaged and push updates. enable emotional film. connection via video.
    • Example 4Geo-targeting Goal Action Metrics Target consumers within One click on banner for Consumer redeems coupon specific USA DMA regions. consumer redeem a coupon in-store at POS. which is sent by text message.
    • AdfonicPaul ChildsCOO and Co-Founder