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Camerjam mobile marketing masterclass adfonic
 

Camerjam mobile marketing masterclass adfonic

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Mobile advertising and rich media adfonic

Mobile advertising and rich media adfonic

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    Camerjam mobile marketing masterclass adfonic Camerjam mobile marketing masterclass adfonic Presentation Transcript

    • MOBILE  RETAIL  &  BRAND  MASTERCLASS  Albert Pescheck Richard WetherillGeschäsführer  DACH      Director  of  Adver5sing
    • Small  is  Big  !  The  number  of  smartphones  sold  in  2011  exceeded  that  of  PC‘s  For  the  first  Ime!                                  (Gartner)                                    
    • Small  is  Big  !  For  the  first  Ime  ever  in  western  europe  mobile  ad-­‐revenues  surpass  a  tradiIonal  channel                                (IAB  /  PwC  2012)                                    
    • Time  spent   Time  spent  
    • (Flurry)  
    • Tracking  TargeIng  Engagement  
    • Mobile networks deliver coverage and frequency 50.3% 15+ AdultsSource: Kanter World panel Jan 2012(DE 15+ Adult Universe)Est. DE Smartphone Penetration 55%
    • Moving with behaviour BIG OPPORTUNITY
    • 3 Simple Routes to Market 1 2 3 Performance   Video     Rich  Media   Delivering  Audio  Video   Driving  Results     Experiences     Powering  Brands   CPM   CPM   CPC   Engagement     Extensive  Post     Results  Driven     AnalyIcs   Click  Analysis  
    • 1. Performance - PeugeotSimple  staIc  &  animated  banner     Through  to  a  clean  landing  page   Metrics:  Conversion  tracking  enables  the   clearly  idenIfying  acIons  against   adverIsers  to  monitor  CPL  whereby   brochure  requests  to  test  drives   Client  Services  opImises  towards  a  pre-­‐ agreed  Cost  Per  Lead   ...  
    • 1. Performance – cost per conversionAdfonic cost per conversion analysis available via the agency interface.  Extensive  reporIng  breakdown  by  device,  locaIon,  plaZorm,  date  across  App  downloads  and  site  conversions   Analy5cs   IdenIfy  exactly  how  users  are  interacIng   with  your  ads.  See  which  pages  they   navigated  to  and  how  they  interacted  with   the  components  youve  used.     Trafficking  metrics   *    Actual  impressions   *    Expands  (click,  interacIons)   *    CTR  (expands  per  impression)   Engagement  metrics   *  Video  plays   *  Average  %  viewed    
    • 2.  Video.  .  .  Powering  Brands  Click-­‐to-­‐video  replicates  the  power  of  a  TV  ad  on  a  Mobile  device  screen.  AdverIsers  can  plan  and  buy  global  click-­‐to-­‐video  campaigns  across    Mobile  sites  and  applicaIons  and    measure  engagement  Ime  with    their  brand.  Video  benefits  •  Mobile  sites  and  apps  are  now  aFrac5ng  large  audience  sizes  comparable  with  prime  5me  TV  Shows  •  Opportunity  for  brands  to  establish  rela5onships  on  new  media  channel  •  Integrated  campaigns  can  now  drive  awareness  on  mobile  
    • 2.  Adfonic  Video…  Engagement  metrics  Adfonic video analytics- available via the agency interface.  Includes  breakdown  by  quarIle  and  overall  engagement  score  across  total  views.  Its  all  about  engagement  –  this  how  it  works:  •  Each  unique  view  duraIon  is  measured  individually,  tracked  and  averaged.   Analytics Identify exactly how users are•  The  percentage  of  engagement  is  derived  from  the  averages  across  each  quarIle.   interacting with your ads. See which•  From  this  we  score  the  level  of  engagement  using  the  following  equaIon:     pages they navigated to and how they interacted with the components youve        (Total  Seconds  Viewed  /  Number  Of  Views)  /  Length  Of  Clip   used. Trafficking metrics * Actual impressions * Expands (click, interactions) * CTR (expands per impression) Engagement metrics * Video plays * Average % viewed
    • 3.  Rich  Media  –  on  device  brand  experiences     Scan  via  iPad  for  on   device   demonstraIon   http://creator.celtra.com/preview/810
    • Delivering,  deeper  analyIcs     Analy5cs   IdenIfy  exactly  how  users  are  interacIng   with  your  ads.  See  which  pages  they   navigated  to  and  how  they  interacted  with   the  components  youve  used.     Trafficking  metrics   *    Impressions   *    Actual  impressions   *    Expands  (click,  interacIons)   *    Actual  expands  (click,  interacIons)   *    CTR  (expands  per  impression)   Engagement  metrics   *  Page  views  (total  and  per  page)   *  Video  plays   *  All  events  and  acIons  triggered     *  Any  custom  event  
    • 3.  Rich  Media  -­‐  Fiat  on  Adfonic   Over 10 billion Rich Media enabled Ad Impressions globally across major smartphone platforms. With over 500 million UK impressions drive brand engagement, generate traffic, acquire leads, increase app downloads or generate sales. Fiat  Punto  Banner  :  hap://creator.celtra.com/preview/7817   Fiat  Punto  MPU  :  hap://creator.celtra.com/preview/7818  
    • Visa  Brand  Campaign  on  Adfonic  
    • MOBILE  RETAIL  &  BRAND  MASTERCLASS  albert.pescheck@adfonic.com