Camerjam mobile marketing finance masterclass millenial media

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  • 1. THE MOBILE LANDSCAPE INSIGHTS FOR THE FINANCIAL SERVICES INDUSTRYGavin Stirrat, MD EMEA gavin@millennialmedia.com @gavjs
  • 2. Millennial MediaIndependent Founded in 2006 by mobile, MOBILE DISPLAY ADVERTISING MARKET SHARE advertising, and media innovators No operating system bias Platform and device agnosticMobile Focus Not part of a major PC internet portal or search engine We don’t sell handsets or own an app store Mobile advertising is all we doIndustry Insight Monthly SMART and Mobile Mix reports are widely sourced, with more December 2011 than 3000 press and analyst references
  • 3. Putting Mobile in ContextSource: Chetan Sharma Consulting, April 2012
  • 4. Industry Sector Market Shares Top 5 Online Advertisers H1 2011 Top 5 Online Advertisers H1 2011 • Finance 16% • Consumer Goods 15% • Entertainment & the media 12% • Travel & transport 10%Source: IAB / PwC mobile ad spend survey 2011 • Retail 10%
  • 5. Change in Industry Sector Market Shares 10-11 Finance Ad-Spend 2011 £20.9m £15.4m 36% YOY Finance Ad-Spend 2010 GrowthSource: IAB / PwC mobile ad spend survey 2011
  • 6. 2011 Finance Vertical Mix
  • 7. Finance Advertisers’ Campaign Goals
  • 8. Finance Advertisers’ Campaign Goals VsAll Advertisers in 2011
  • 9. Finance Post-Click Campaign Action Mix VsAll Advertisers in 2011 Finance Advertisers do not spend heavily on local or brand activities Finance Advertisers over-Index on Place Call & Enroll/Join/Subscribe
  • 10. 2011 Verticals Year-in-Review
  • 11. Conclusions – Action Items for Finance Advertisers■ Advertise to customers in all stages of the funnel■ Build your mobile website and promotional pages with the mobile user’s experience in mind■ Clearly define success metrics and stay on message■ Reach every possible target consumer, regardless of device■ Integrate with other media
  • 12. THANK YOU. TO LEARN MORE VISIT WWW.MILLENNIALMEDIA.COM/BRANDS Gavin Stirrat Managing Director, EMEAgstirrat@millennialmedia.com @gavjs