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Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
Andy Goodman Jesus Gorriti Fjord
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Andy Goodman Jesus Gorriti Fjord

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Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

Published in: Spiritual, Technology
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  • 1. Fjord Mobile Design Drivers 21st January 2010 Slide 1 © Fjord 2010
  • 2. Who are Fjord? Slide 2 © Fjord 2010
  • 3. 6 mobile contexts the condition of being mobile Slide 3 © Fjord 2010
  • 4. 1. Cultural Context Customisation vs. The Givens Slide 4 © Fjord 2010
  • 5. 2. Snacking time filling & boredom killing Slide 5 © Fjord 2010
  • 6. 3. Location we know your location & your location matters Slide 6 © Fjord 2010
  • 7. 4. Motion you are in motion therefore there are limitations (& possibilities) Slide 7 © Fjord 2010
  • 8. Slide 8 © Fjord 2010
  • 9. 5. Identity you are your SIM Slide 9 © Fjord 2010
  • 10. 6. Limitations Mobile devices have limited input capabilities Slide 10 © Fjord 2010
  • 11. a great mobile user experience = Control + Utility + Bling Slide 11 © Fjord 2010
  • 12. 1. Control efficient ways to get stuff done, much more than apps or functionality Slide 12 © Fjord 2010
  • 13. 2. Utility what makes things work without you really being aware of it Slide 13 © Fjord 2010
  • 14. 3. Bling showing off Slide 14 © Fjord 2010
  • 15. Slide 15 © Fjord 2010
  • 16. Thank you :) Slide 16 © Fjord 2010

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