Andy Goodman Jesus Gorriti Fjord

Fjord Mobile Design Drivers 21st January 2010 Slide 1 © Fjord 2010

Who are Fjord? Slide 2 © Fjord 2010

6 mobile contexts the condition of being mobile Slide 3 © Fjord 2010

1. Cultural Context Customisation vs. The Givens Slide 4 © Fjord 2010

2. Snacking time filling & boredom killing Slide 5 © Fjord 2010

3. Location we know your location & your location matters Slide 6 © Fjord 2010

4. Motion you are in motion therefore there are limitations (& possibilities) Slide 7 © Fjord 2010

5. Identity you are your SIM Slide 9 © Fjord 2010

6. Limitations Mobile devices have limited input capabilities Slide 10 © Fjord 2010

3. Bling showing off Slide 14 © Fjord 2010

Thank you :) Slide 16 © Fjord 2010

by James Cameron on Jan 22, 2010