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Andy Goodman Jesus Gorriti Fjord

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Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

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  • 1. Fjord Mobile Design Drivers 21st January 2010 Slide 1 © Fjord 2010
  • 2. Who are Fjord? Slide 2 © Fjord 2010
  • 3. 6 mobile contexts the condition of being mobile Slide 3 © Fjord 2010
  • 4. 1. Cultural Context Customisation vs. The Givens Slide 4 © Fjord 2010
  • 5. 2. Snacking time filling & boredom killing Slide 5 © Fjord 2010
  • 6. 3. Location we know your location & your location matters Slide 6 © Fjord 2010
  • 7. 4. Motion you are in motion therefore there are limitations (& possibilities) Slide 7 © Fjord 2010
  • 8. Slide 8 © Fjord 2010
  • 9. 5. Identity you are your SIM Slide 9 © Fjord 2010
  • 10. 6. Limitations Mobile devices have limited input capabilities Slide 10 © Fjord 2010
  • 11. a great mobile user experience = Control + Utility + Bling Slide 11 © Fjord 2010
  • 12. 1. Control efficient ways to get stuff done, much more than apps or functionality Slide 12 © Fjord 2010
  • 13. 2. Utility what makes things work without you really being aware of it Slide 13 © Fjord 2010
  • 14. 3. Bling showing off Slide 14 © Fjord 2010
  • 15. Slide 15 © Fjord 2010
  • 16. Thank you :) Slide 16 © Fjord 2010

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