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Online learning summit_class_social_media_f

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  • Add more places they can opt-in. For instance add an opt-in form at the end of each post. If someone reads one of your blog posts you can direct them to other posts, videos or more information, BUT why not ask for their email address right there? You’ve got them – they’ve read your stuff or watched your video and like it. Two other places are on your About Page and at the top of your site (e.g. Hello Bar)Create a free webinar call to action (more details on this in the DIYTheme post)
  • Transcript

    • 1. Digital Marketing: Social Media & Email Marketing
      Cam CollinsPresident and CEOExuma Technologies, Inc.
      @CamCollins
      Jessica SeidelPartnerAdvanced Dealer Solutions
      @A_D_Solutions
    • 2. How do people buy today?
      Realize a need (Google search)
      Investigate options
      Ask friends
      Seek out experts / Q&A sites
      Investigate more
      Buy
    • 3.
    • 4.
    • 5. Social Media: Four Step Process
      • Listen to your Customers
      • 6. Formulate Objectives(Goals)
      • 7. Decide on a Strategy
      • 8. Select Technology and Resources
    • Be a Listener First
      • Who is your audience?
      • 9. Profile your audience
      • 10. Who are your contributors?
      • 11. Outside your business
      • 12. Inside your business
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. Objectives
      • Trust
      • 19. Loyalty
      • 20. Brand awareness
      • 21. Engagement (e.g. conversations)
      • 22. Increased sales (online/offline)
    • 23. Define your Success Metrics
      Number of customers that youcomplimented online
      Number of new prospects that came through the web
      Reduction in support calls and product returns
      Number of ReTweets
      Page rank on the major search engines
      Reduced spending on advertising
      Number of positive comments you got on Facebook or Google+
      Number of customer suggestions that you actually implemented successfully
      Number of relevant blogs that reference you
      Number of people in your target demographic that follow you on Twitter
      Number of active fans on your Facebook page
    • 24. Define your Success Metrics
      Social Media
          Advertising
      Engagement
      Blogging
      Email Marketing
      Pay Per Click
      Search Engine Optimization
    • 25. Source:
    • 26. Plan your budget (time & money)
      Social Media is free right?
      Facebook, Twitter, Google+ = Time
      Investment of SEO
      Effectiveness of blogging
      Email list building
      Cost of PPC (Pay per Click)
    • 27. Source:
    • 28.
    • 29.
    • 30. Ways to build fans
      • Facebook Page managementPage vsProfileAlways assign multiple admins
      • 31. Facebook contests
      • 32. Fan gates
      • 33. Valuable information released
      • 34. Facebook only deals
      • 35. Facebook Ads (low priority)
      • 36. Time sensitive deals
    • http://wildfireapp.com
    • 37. http://crowdbooster.com
    • 38.
    • 39.
    • 40. Which Social Metrics to Track
      Traffic data - how many visits and visitors did social drive to our sites?
      Fan/follower data - how many people are in our various networks and how are they growing?
      Social interaction data - how are people interacting with, sharing and re-sharing our content on social networks?
      Social content performance - how is the content we're producing on social sites performing?
    • 41.
    • 42.
    • 43.
    • 44.
    • 45.
    • 46. Design + UX
    • 47. How can I optimize the user experience on my website?
      Cluttered – Busy layouts – they are distracting
      Navigation Problems – People need to find the content they want
      Boring web design – Is your site aesthetically pleasing
      Pop-up ads – Stay away from them
      Slow load times – People are impatient online
      Small fonts – Size 14 is the new size 12, after all
      Too much text – Think big blocks of text
      Poor search functions – If people can’t find your content, your site failed
    • 48. Blogging – Why does it matter?
    • 49.
    • 50.
    • 51.
    • 52.
    • 53. How often do I post?
    • 54.
    • 55.
    • 56.
    • 57. Does Email Marketing still matter?
      After ensuring all content on the site is high quality, focus on engagement and awareness (through social media and email)
    • 58.
    • 59.
    • 60.  
    • 61.
    • 62. Are there any tricks or tips to getting more subscribers?
    • 66.
    • 67.
    • 68. Advanced Dealer Solutions & Exuma Technologies – Partners in your business
      www.adealersolution.com
    • 69. Free Feasibility Analysis for all Online Learning Summit attendeesjseidel@adealersolution.com