Online learning summit_class_social_media_f

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  • Add more places they can opt-in. For instance add an opt-in form at the end of each post. If someone reads one of your blog posts you can direct them to other posts, videos or more information, BUT why not ask for their email address right there? You’ve got them – they’ve read your stuff or watched your video and like it. Two other places are on your About Page and at the top of your site (e.g. Hello Bar)Create a free webinar call to action (more details on this in the DIYTheme post)
  • Online learning summit_class_social_media_f

    1. 1. Digital Marketing: Social Media & Email Marketing<br />Cam CollinsPresident and CEOExuma Technologies, Inc.<br />@CamCollins<br />Jessica SeidelPartnerAdvanced Dealer Solutions<br />@A_D_Solutions<br />
    2. 2. How do people buy today?<br />Realize a need (Google search)<br />Investigate options<br />Ask friends<br />Seek out experts / Q&A sites<br />Investigate more<br />Buy<br />
    3. 3.
    4. 4.
    5. 5. Social Media: Four Step Process<br /><ul><li>Listen to your Customers
    6. 6. Formulate Objectives(Goals)
    7. 7. Decide on a Strategy
    8. 8. Select Technology and Resources</li></li></ul><li>Be a Listener First<br /><ul><li>Who is your audience?
    9. 9. Profile your audience
    10. 10. Who are your contributors?
    11. 11. Outside your business
    12. 12. Inside your business</li></li></ul><li>
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Objectives<br /><ul><li>Trust
    19. 19. Loyalty
    20. 20. Brand awareness
    21. 21. Engagement (e.g. conversations)
    22. 22. Increased sales (online/offline)</li></li></ul><li>
    23. 23. Define your Success Metrics<br />Number of customers that youcomplimented online<br />Number of new prospects that came through the web<br />Reduction in support calls and product returns<br />Number of ReTweets<br />Page rank on the major search engines<br />Reduced spending on advertising<br />Number of positive comments you got on Facebook or Google+<br />Number of customer suggestions that you actually implemented successfully<br />Number of relevant blogs that reference you<br />Number of people in your target demographic that follow you on Twitter<br />Number of active fans on your Facebook page<br />
    24. 24. Define your Success Metrics<br />Social Media<br />    Advertising<br /> Engagement<br />Blogging<br />Email Marketing<br />Pay Per Click<br />Search Engine Optimization<br />
    25. 25. Source:<br />
    26. 26. Plan your budget (time & money)<br />Social Media is free right?<br />Facebook, Twitter, Google+ = Time<br />Investment of SEO<br />Effectiveness of blogging<br />Email list building<br />Cost of PPC (Pay per Click)<br />
    27. 27. Source:<br />
    28. 28.
    29. 29.
    30. 30. Ways to build fans<br /><ul><li>Facebook Page managementPage vsProfileAlways assign multiple admins
    31. 31. Facebook contests
    32. 32. Fan gates
    33. 33. Valuable information released
    34. 34. Facebook only deals
    35. 35. Facebook Ads (low priority)
    36. 36. Time sensitive deals</li></li></ul><li>http://wildfireapp.com<br />
    37. 37. http://crowdbooster.com<br />
    38. 38.
    39. 39.
    40. 40. Which Social Metrics to Track<br />Traffic data - how many visits and visitors did social drive to our sites?<br />Fan/follower data - how many people are in our various networks and how are they growing?<br />Social interaction data - how are people interacting with, sharing and re-sharing our content on social networks?<br />Social content performance - how is the content we're producing on social sites performing?<br />
    41. 41.
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    44. 44.
    45. 45.
    46. 46. Design + UX<br />
    47. 47. How can I optimize the user experience on my website?<br />Cluttered – Busy layouts – they are distracting<br />Navigation Problems – People need to find the content they want<br />Boring web design – Is your site aesthetically pleasing<br />Pop-up ads – Stay away from them<br />Slow load times – People are impatient online<br />Small fonts – Size 14 is the new size 12, after all<br />Too much text – Think big blocks of text<br />Poor search functions – If people can’t find your content, your site failed<br />
    48. 48. Blogging – Why does it matter?<br />
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53. How often do I post?<br />
    54. 54.
    55. 55.
    56. 56.
    57. 57. Does Email Marketing still matter?<br />After ensuring all content on the site is high quality, focus on engagement and awareness (through social media and email)<br />
    58. 58.
    59. 59.
    60. 60.  <br />
    61. 61.
    62. 62. Are there any tricks or tips to getting more subscribers?<br /><ul><li> Header
    63. 63. Pages
    64. 64. Single Posts
    65. 65. Footer</li></li></ul><li>
    66. 66.
    67. 67.
    68. 68. Advanced Dealer Solutions & Exuma Technologies – Partners in your business<br />www.adealersolution.com<br />
    69. 69. Free Feasibility Analysis for all Online Learning Summit attendeesjseidel@adealersolution.com<br />

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