DzineBox - Investment Summary

DzineBox.com
Better Living By Design

Problem
Home owners need help designing and building out their home improvement projects
Everyone admires good design, but most home owners consider professional design too costly
Designers and contractors rarely seek opportunities outside their local area
Designers and contractors spend far too much time driving around to see potential clients many of whom are tire kickers
DIY websites aren’t personal enough, are too vague or only scratch the surface
The way home owners interact with designers and builders is inefficient and archaic

Solution
DzineBox connects home owners with designers from around the world
Designers can offer their services in a more cost effective manner
Contractors can bid on projects designed by DzineBox professionals
Customers have more choice of designers and contractors through our professional network

The Call to Action
Encourage home owners to share home improvements projects
DzineBox creates “community” through photo sharing and discussion of home improvement projects and ideas
Home owners upload completed projects (pride-factor) or potential projects (need-factor)

Platform
Consumer-oriented social platform
Home Owners
Professional Designers
Contractors
Rich Data Repository – captures consumer trends for home interiors, architecture, landscapes, gardening, building materials, furniture, color schemes, design trends, etc.

Product
Home owners describe their project on DzineBox
Designers offer their services to the home owner from anywhere in the world
Home owners choose from a wide array of designers worldwide
Home owners find contractors in the same user-friendly DzineBox environment
Home owners upload design projects, photos, videos and select “friends” among designers and other members

Technology
DzineBox is a crowdsouring and social media platform rolled into one…
Built on open source technologies like Django and JQuery
Building iPhone, Droid and iPad apps
Rich photo and video sharing capabilities
Designers can create their own portfolios with pictures, videos and documents…

Market Size (US-only)
130,873,000 housing units (80,000,000 single-family detached)*
200,000 licensed designers (architects, interior designers, landscape architects)
650,000 remodeling contractors in 2007**
$300B home improvement market in 2010
* US Census Bureau Data approximately 61% of housing units were detached single family homes** excludes the large number of part-time, semi-retired, and “moonlighting” contractors reporting gross revenues of less than $25,000.

Management Team
Mike Flaugh, Co-Founder and Landscape Architect
Florida licensed landscape architect for 18-years participating in site analysis, planning, “hardscape” design, environmental mitigation and landscape sustainability consultation.
Cam Collins, Co-Founder – Software Technologist
23 years in the software industry from development and design to sales, marketing and operations. Cam is the CEO at Exuma Technologies

Monetization
Designer subscription fees
Advertising revenue from suppliers to the home improvement market
Affiliate programs with home goods retailers and suppliers

Traction
40 designers signed up to date – little resistance to get designers to sign-up for FREE
2 projects completed to date
No customer traction – soft launch to designers only at this time

Funding
$2.0M valuation. Need to raise $400,000 to:
Develop the BuildItBox contractor app
iPhone, Droid and iPad app
Fund Adwords, Facebook and YouTube ad campaigns
Allow founders to focus on building the business and spreading “Better Living By Design”

Summary
$300B industry
Model for vetting designers and contractors is inefficient and archaic
Trend towards creating better living through “green” design principles
DzineBox fosters connections between design and building professionals, and their customers

DzineBox - Investment Summary

by Cam Collins on Mar 22, 2011

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DzineBox - Investment Summary — Presentation Transcript