Journalism in the Starbucks Era Cynthia A. McCune School of Journalism and Mass Communications, San Jose State

The Starbucks Era “ We have seen the future, and it is Starbucks.” ~ Steve Sloan, 10/1/08 Audio link: froth.mp3

“ We have seen the future, and it is Starbucks.”

~ Steve Sloan, 10/1/08

Why Starbucks? Because we want our news like we want our coffee… When we want it (now!) Where we want it In our e-mailbox, feed reader, twitter stream How we want it Reflecting our worldview

When we want it (now!)

Where we want it

In our e-mailbox, feed reader, twitter stream

How we want it

Reflecting our worldview

Pushing the Starbucks era: Blogging and microblogging Mobile devices YouTube Social media

Blogging and microblogging

Mobile devices

YouTube

Social media

Mobile devices Not just phones and texting Post to blogs, upload pics Send/receive tweets Check email, surf the web Get directions!

Not just phones and texting

Post to blogs, upload pics

Send/receive tweets

Check email, surf the web

Get directions!

Social media in the palm of your hand!

Social media in the palm of your hand!

You Tube vs. TV news Katie Couric’s interview with VP candidate Sarah Palin I watched it on YouTube , not on CBS News

Katie Couric’s interview with VP candidate Sarah Palin

I watched it on YouTube , not on CBS News

The SNL version

Social media Facebook, MySpace, LinkedIn, Friendfeed, etc. Flickr, Picasa, Photobucket, SmugMug, etc. Last.fm, imeem, etc.

Facebook, MySpace, LinkedIn, Friendfeed, etc.

Flickr, Picasa, Photobucket, SmugMug, etc.

Last.fm, imeem, etc.

Blogs Free, accessible, easy as email Now anyone can create a channel! RSS feeds = makes it simple to subscribe and follow

Free, accessible, easy as email

Now anyone can create a channel!

RSS feeds = makes it simple to subscribe and follow

A blog is just a channel A blog can be whatever its author(s) want it to be Personal journal Industry trend tracker PR/promotional tool News source

A blog can be whatever its author(s) want it to be

Personal journal

Industry trend tracker

PR/promotional tool

News source

Microblogging Twitter , Jaiku , Pownce Text, links Shorter, faster (140 characters) Free!

Twitter , Jaiku , Pownce

Text, links

Shorter, faster (140 characters)

Free!

Say it in 140 characters Give a heads up! Provide links/urls ( tinyurl.com ) Quick updates Queries and requests

Give a heads up!

Provide links/urls ( tinyurl.com )

Quick updates

Queries and requests

Twitter as a news source “ By ‘following’ Twitter feeds of news organizations, you can even get a pretty good overall view of the big-picture events of the day.” ~ Jeff Jarvis , director, Interactive Journalism Program, City University of New York

“ By ‘following’ Twitter feeds of news organizations, you can even get a pretty good overall view of the big-picture events of the day.”

~ Jeff Jarvis , director, Interactive Journalism Program, City University of New York

21st century police scanner? Reporters are using Twitter to: Keep up with their sources Get quick feedback Get referrals Post live updates to sports scores

Reporters are using Twitter to:

Keep up with their sources

Get quick feedback

Get referrals

Post live updates to sports scores

Twitter testimonial “ It’s so much easier to ask a question to my locals on Twitter than to call each and every one of them. I just wouldn’t have time to call that many people.” ~ Kate Martin , blogger and education reporter, Skagit Valley (Wash.) Herald

“ It’s so much easier to ask a question to my locals on Twitter than to call each and every one of them. I just wouldn’t have time to call that many people.”

~ Kate Martin , blogger and education reporter, Skagit Valley (Wash.) Herald

Other uses of Twitter

More uses of Twitter Alternative to want ads, Craigslist Highly targeted audience

Alternative to want ads, Craigslist

Highly targeted audience

Experimenting with Twitter Hack the debate : Current + Twitter = compelling debate coverage

Hack the debate : Current + Twitter = compelling debate coverage

NPR’s Twitter feed

More news options = Less for MSM * “ The next year to 18 months may be ‘make or break’ for the newspapers.” ~ David T. Clark , Deutsche Bank, NAA Retail Advertising Forum, 9/08 * MSM = mainstream media

“ The next year to 18 months may be ‘make or break’ for the newspapers.”

~ David T. Clark , Deutsche Bank, NAA Retail Advertising Forum, 9/08

* MSM = mainstream media

Mapping newspaper layoffs

Mapping newspaper layoffs

~ Philip Meyer, on his book, The Vanishing Newspaper, in AJR (link to AJR article)

~ Ryan Sholin , Gatehouse Media (posted 9/29/08 on his personal blog, Invisible Inkling )

Can newspapers survive? Core audience doesn’t want change Most not investing in R&D, training Money is still in print ads Loss of social currency ~ From “ 10 reasons why newspapers won’t reinvent news ,” XARK Blog, 10/10/08

Core audience doesn’t want change

Most not investing in R&D, training

Money is still in print ads

Loss of social currency

~ From “ 10 reasons why newspapers won’t reinvent news ,” XARK Blog, 10/10/08

“ Inertia, uncertainty and toxic paralysis rule most newspaper companies.” ~ Daniel Conover , Charleston, SC, in 10 reasons why newspapers won’t reinvent news on XARK Blog

“ Inertia, uncertainty and toxic paralysis rule most newspaper companies.”

~ Daniel Conover , Charleston, SC, in 10 reasons why newspapers won’t reinvent news on XARK Blog

“ The problem with the media industry is that we are stuck on stories, or packages.” ~ Chuck Peters , CEO, The Gazette Company, Cedar Rapids, Iowa, writing in his C3 Blog

“ The problem with the media industry is that we are stuck on stories, or packages.”

~ Chuck Peters , CEO, The Gazette Company, Cedar Rapids, Iowa, writing in his C3 Blog

“ I want to see current, relevant information, in context, anywhere and anytime.” First create content as a post or “tweet,” then organize it. ~ Chuck Peters , CEO, The Gazette Company, writing in his C3 Blog

“ I want to see current, relevant information, in context, anywhere and anytime.”

First create content as a post or “tweet,” then organize it.

~ Chuck Peters , CEO, The Gazette Company, writing in his C3 Blog

“ Articles perpetuate a Ground Hog Day kind of journalism.” ~ Jeff Jarvis in “ The building block of journalism is no longer the article ,” Buzz Machine blog

“ Articles perpetuate a Ground Hog Day kind of journalism.”

~ Jeff Jarvis in “ The building block of journalism is no longer the article ,” Buzz Machine blog

The “article/story” no longer works as the basic building block of journalism We need to focus on topics, not one-time stories ~ Jeff Jarvis , writing in his Buzz Machine blog

The “article/story” no longer works as the basic building block of journalism

We need to focus on topics, not one-time stories

~ Jeff Jarvis , writing in his Buzz Machine blog

“ I want a page, a site…that is created, curated, edited, and discussed.” ~ Jeff Jarvis in his Buzz Machine blog

“ I want a page, a site…that is created, curated, edited, and discussed.”

~ Jeff Jarvis in his Buzz Machine blog

Topic Focus: Snapshot of the latest knowledge Links to source material, perspectives Collaborative and open, but organized Ongoing process of learning, digging, correcting, asking, answering ~ Jeff Jarvis in his Buzz Machine blog

Topic Focus:

Snapshot of the latest knowledge

Links to source material, perspectives

Collaborative and open, but organized

Ongoing process of learning, digging, correcting, asking, answering

~ Jeff Jarvis in his Buzz Machine blog

Some “old dogs” are learning new tricks

NPR is… Doubling its digital staffers Asking its journalists to rethink how they tell stories Multiplatform, audience interaction Spending $2.5 million on retraining

Doubling its digital staffers

Asking its journalists to rethink how they tell stories

Multiplatform, audience interaction

Spending $2.5 million on retraining

"We're going to get our stories and our storytelling and our journalism out to people…wherever they are and in whatever form they want to experience it." ~ Ellen Weiss, News VP, NPR

"We're going to get our stories and our storytelling and our journalism out to people…wherever they are and in whatever form they want to experience it."

~ Ellen Weiss, News VP, NPR

NPR goes mobile NPR launched mobile site last year 700,000 to 800,000 visitors per month Half of visitors use iPhones

NPR launched mobile site last year

700,000 to 800,000 visitors per month

Half of visitors use iPhones

Some “new dogs” break in “ Mahalo = Wikipedia with a small group of paid editors, run by the guy who built Weblogs, Inc.” ~ Ryan Sholin , Gatehouse Media , in “tweet” to McCune

“ Mahalo = Wikipedia with a small group of paid editors, run by the guy who built Weblogs, Inc.”

~ Ryan Sholin , Gatehouse Media , in “tweet” to McCune

News organizations should: Become ‘news development shops’ Let readers into the reporting process Build evergreen content with legs ~ Ryan Sholin in “ Cross-Pollinate or Shrivel ” on his Invisible Inkling blog

Become ‘news development shops’

Let readers into the reporting process

Build evergreen content with legs

~ Ryan Sholin in “ Cross-Pollinate or Shrivel ” on his Invisible Inkling blog

News organizations should: “… Think in terms of permanent information stored online, rather than temporary news, flashing by as a headline on a page or a screen.” ~ Ryan Sholin in “ Cross-Pollinate or Shrivel ” on his Invisible Inkling blog

“… Think in terms of permanent information stored online, rather than temporary news, flashing by as a headline on a page or a screen.”

~ Ryan Sholin in “ Cross-Pollinate or Shrivel ” on his Invisible Inkling blog

“Cross-pollinate or shrivel” “ *Every* piece of content…you create should be infected with two-way communication.” ~ Ryan Sholin in “ Cross-Pollinate or Shrivel ” on his Invisible Inkling blog

“ *Every* piece of content…you create should be infected with two-way communication.”

~ Ryan Sholin in “ Cross-Pollinate or Shrivel ” on his Invisible Inkling blog

“ Cross-pollinate or shrivel” Ditto for J-Schools! Ditto for J-School students! That’s what it will take for journalism to survive and thrive in the Starbucks era

Ditto for J-Schools!

Ditto for J-School students!

That’s what it will take for journalism to survive and thrive in the Starbucks era

Resources For links to the articles/sources cited in this presentation, see my Diigo site: athttp://www. diigo .com/list/cynmccune/jacc Links to video clips used: video clip of Couric/Palin interview video clip of SNL parody of interview Hack the Debate on Current TV

For links to the articles/sources cited in this presentation, see my Diigo site:

athttp://www. diigo .com/list/cynmccune/jacc

Links to video clips used:

video clip of Couric/Palin interview

video clip of SNL parody of interview

Hack the Debate on Current TV

My thanks to… My SJSU colleagues Dona Nichols and Steve Sloan for their inspiration and support. SJSU grad student Ryan Sholin for thinking deep thoughts on the future of the news media…and sharing them with the rest of us.

My SJSU colleagues Dona Nichols and Steve Sloan for their inspiration and support.

SJSU grad student Ryan Sholin for thinking deep thoughts on the future of the news media…and sharing them with the rest of us.

This presentation is protected under: Thanks for watching. Cynthia A. McCune [email_address] mccunications . blogspot .com

Thanks for watching.

Cynthia A. McCune

[email_address]

mccunications . blogspot .com