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Cambridge Consultants Innovation Day 2012: Consumer healthcare and healthy consumer goods can the future be predicted
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Cambridge Consultants Innovation Day 2012: Consumer healthcare and healthy consumer goods can the future be predicted

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Concerns about rising healthcare costs, and increasing numbers of tech-savvy people, are driving change for traditional healthcare and consumer companies. There is enormous interest in technology …

Concerns about rising healthcare costs, and increasing numbers of tech-savvy people, are driving change for traditional healthcare and consumer companies. There is enormous interest in technology solutions for health and wellbeing, from iPhone apps and shoes with chips, to smart pill bottles and OTC diagnostics and monitoring. Many are now asking the question: "How can we make money from this emerging market?" Based on the recent thought-leaders' workshop, we will present a vision of how this emerging market will develop and who the winners and losers will be.

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  • 1. The future of Health and WellnessInnovation day 2012Simon Smith, Duncan Smith 4 November 2012 S3908-P-266 v0.6w
  • 2. Can the future of health and wellness be predicted? 2 4 November 2012 S3908-P-266 v0.6w
  • 3. 3 4 November 2012 S3908-P-266 v0.6w
  • 4. We are going to tell the story of five people…..and describe the Health and Wellness opportunities presented to both themand you in maybe 10 years… maybe less… 4 4 November 2012 S3908-P-266 v0.6w
  • 5. In the park at 9am on aSunday morning is Darren 5 4 November 2012 S3908-P-266 v0.6w
  • 6. 6 4 November 2012 S3908-P-266 v0.6w
  • 7. 7 4 November 2012 S3908-P-266 v0.6w
  • 8. Many of the building blocks are already in place to create this product….…although we expect sensor technologies to develop significantly in this area 8 4 November 2012 S3908-P-266 v0.6w
  • 9. This is an opportunity for a product company now available to purchase…. UK based company Crux 9 4 November 2012 S3908-P-266 v0.6w
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  • 15. Also the trend to opt in is already happening in another industry..... 15 4 November 2012 S3908-P-266 v0.6w
  • 16. We see this trend being increasingly used by insurance companies wanting tominimise risk and maximise competitiveness 16 4 November 2012 S3908-P-266 v0.6w
  • 17. The patient is also better informed and should be reap health benefits 17 4 November 2012 S3908-P-266 v0.6w
  • 18. 18 4 November 2012 S3908-P-266 v0.6w
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  • 24. Lifestyle makes a difference…..the key is getting the message across. People at high risk for developing Type 2 diabetes can reduce their chances of getting the disease by 58 percent if they lose as few as 10 pounds, exercise and follow a healthy diet, according to a report published in the New England Journal of Medicine. (May 3, 2001). 24 4 November 2012 S3908-P-266 v0.6w
  • 25. Diane is time poor - in her case we make it easier for her to do the right thing Sold through Diane pays a and sponsored small monthly by her fee for this employer service 25 4 November 2012 S3908-P-266 v0.6w
  • 26. Who can aggregate this information? Telecoms There is an companies opportunity for have tried them to do it before…. again 26 4 November 2012 S3908-P-266 v0.6w
  • 27. Already this type of service is starting…. MAMA subscribers register for the mobile phone service by indicating their expected due date or the birthday of their recently-born child, and receive weekly health messages and reminders during the pregnancy and up to the infant’s first birthday. Timed messages include important information on proper nutrition, newborn care, breastfeeding, immunizations, and connections to local health resources. 27 4 November 2012 S3908-P-266 v0.6w
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  • 32. There is an opportunity for “data services” providers in this sector 32 4 November 2012 S3908-P-266 v0.6w
  • 33. 33 4 November 2012 S3908-P-266 v0.6w
  • 34. 34 4 November 2012 S3908-P-266 v0.6w
  • 35. 35 4 November 2012 S3908-P-266 v0.6w
  • 36. There is an opportunity for FMCGs in this area 36 4 November 2012 S3908-P-266 v0.6w
  • 37. Technology can bridge the gap and teach good technique to the whole population when it matters37 4 November 2012 S3908-P-266 v0.6w
  • 38. The quality of mass participation has an effect at Olympic level 38 4 November 2012 S3908-P-266 v0.6w
  • 39. There are opportunities for many types of companies in this sector 39 4 November 2012 S3908-P-266 v0.6w
  • 40. There are opportunities for many types of companies in this sector 40 4 November 2012 S3908-P-266 v0.6w
  • 41. Who will occupy this space? Insurance HealthcareTelecoms FMCG 41 4 November 2012 S3908-P-266 v0.6w
  • 42. ……..it could be a combination…. Insurance HealthcareTelecoms FMCG 42 4 November 2012 S3908-P-266 v0.6w
  • 43. But maybe it will be a completely disruptive company that will be the winners…as well as the consumers….. Insurance HealthcareTelecoms FMCG 43 4 November 2012 S3908-P-266 v0.6w
  • 44. Contact details:Cambridge Consultants Ltd Cambridge Consultants IncScience Park, Milton Road 101 Main StreetCambridge, CB4 0DW Cambridge MA 02142England USATel: +44(0)1223 420024 Tel: +1 617 532 4700Fax: +44(0)1223 423373 Fax: +1 617 532 4747Registered No. 1036298 Englandinfo@CambridgeConsultants.comwww.CambridgeConsultants.comCambridge Consultants is part of the Altran group, theEuropean leader in Innovation Consulting. www.Altran.com© 2011 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved. 44 4 November 2012 S3908-P-266 v0.6w