Building an online presence

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Building an online presence

  1. 1. Building an online presence Labour Party training - Nov 2009
  2. 2. What we will cover <ul><li>Your pages on www.labour.ie </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Building a blog </li></ul><ul><li>Other online options & resources </li></ul>
  3. 3. www.labour.ie <ul><li>Why? What options? How? </li></ul>
  4. 4. Why build on www.labour.ie? <ul><li>Port of call for Labour contact details and information </li></ul><ul><li>Easy to find on google </li></ul><ul><li>No technical skills required </li></ul><ul><li>Builds up centralised Labour presence </li></ul><ul><li>Mostly static information - doesn’t require many regular updates </li></ul>
  5. 5. What options? <ul><li>Home page - your own text </li></ul><ul><li>Biography - summary of information entered </li></ul><ul><li>Clinics - option to add Clinic details </li></ul><ul><li>Local News - option to include all local press releases </li></ul><ul><li>Blog - option to include a blog </li></ul><ul><li>Gallery - high res photos </li></ul><ul><li>Uploading newsletters - contact Head Office </li></ul>
  6. 6. How? <ul><li>Training manual provided </li></ul><ul><li>Any other questions can be addressed to [email_address] or [email_address] </li></ul>
  7. 7. Facebook <ul><li>Why use facebook? </li></ul><ul><li>How do I use facebook? </li></ul><ul><li>How do I set-up my facebook presence? </li></ul>
  8. 8. Why use facebook? <ul><li>Over 1 million Irish users on facebook (as of 24th Sept ‘09) </li></ul><ul><li>54% female, 46% male </li></ul><ul><li>66% aged 25 or older </li></ul><ul><li>32% aged 35 or older </li></ul><ul><li>facebook mobile usage up 300% in 12 months </li></ul><ul><li>25% of all facebook users now access via mobile </li></ul><ul><li>Many Irish politicians on facebook, but few of them engage beyond their friends </li></ul>
  9. 9. How to use facebook <ul><li>3 options: </li></ul><ul><ul><li>Personal facebook profile </li></ul></ul><ul><ul><li>facebook group (for campaigns) </li></ul></ul><ul><ul><li>Politician’s facebook page </li></ul></ul><ul><li>Profile should normally be kept private </li></ul><ul><li>Groups should be used for issue-based campaigns </li></ul><ul><li>Page is the best tool for organising (no limit on fans, demographics available on fans, ability to send mass emails etc.) </li></ul>
  10. 10. How to set-up a facebook presence <ul><li>Training manual provided </li></ul><ul><li>Any other questions can be addressed to [email_address] or [email_address] </li></ul>
  11. 11. Twitter <ul><li>Why use twitter? </li></ul><ul><li>How to use twitter </li></ul><ul><li>How to set-up a twitter presence </li></ul>
  12. 12. Why use twitter? <ul><li>Twitter ( http://twitter.com ) is a micro-blogging service </li></ul><ul><li>Takes very little time to set-up </li></ul><ul><li>Takes very little time to update - 144 characters maximum </li></ul><ul><li>After facebook, fastest growing social network in Ireland </li></ul><ul><li>Used by many journalists </li></ul><ul><li>Over 50% of users access via mobile devices </li></ul>
  13. 13. How to use twitter <ul><li>Register using your real name if possible (eg. http://twitter.com/joanburtontd ) </li></ul><ul><li>Update 1-3 times per day </li></ul><ul><li>‘ Follow’ people/businesses in your area </li></ul><ul><li>Use of ‘reply’ and ‘retweet’ functions </li></ul><ul><li>More personal medium than others </li></ul><ul><li>Can feed from your facebook page </li></ul>
  14. 14. How to set-up a twitter presence <ul><li>Manual provided </li></ul><ul><li>Any other questions can be addressed to [email_address] or [email_address] </li></ul>
  15. 15. Blogs <ul><li>What are blogs? </li></ul><ul><li>Why blog? </li></ul><ul><li>What options? </li></ul><ul><li>How? </li></ul>
  16. 16. What are blogs/why blog? <ul><li>Blog is an abbreviation for weblog or online journal </li></ul><ul><li>A blog is a website that allows you to completely control your own design and content </li></ul><ul><li>Allows you to post text, pictures and videos about local issues </li></ul><ul><li>Easy to set-up, free of charge, and easy to find on google </li></ul><ul><li>Note - importance of using ‘tags’ </li></ul>
  17. 17. What blog options? <ul><li>http://www.wordpress.com </li></ul><ul><li>http://www.blogger.com </li></ul><ul><li>http://www.typepad.com </li></ul><ul><li>Your Labour webpage </li></ul><ul><li>For advanced users: </li></ul><ul><li>http://wordpress.org </li></ul><ul><li>Contact [email_address] for more info </li></ul>
  18. 18. How do I blog? <ul><li>Training manual provided </li></ul><ul><li>Any other questions can be addressed to neil.ward@labour.ie, [email_address] or [email_address] </li></ul>
  19. 19. Other online options <ul><li>Google AdWords </li></ul><ul><li>Targetted facebook advertising </li></ul><ul><li>YouTube - video </li></ul><ul><li>Flickr - photo </li></ul><ul><li>MySpace </li></ul><ul><li>Bebo </li></ul><ul><li>Custom web-page (eg. www.joanburton.ie ) </li></ul>
  20. 20. Online resources for Cllrs. <ul><li>www.kildarestreet.com (Oireachtas monitoring) </li></ul><ul><li>www.electionsireland.org (Election results) </li></ul><ul><li>www.irishelection.com (Political news) </li></ul><ul><li>www.politics.ie (Political discussion) </li></ul><ul><li>www.labour.ie/forum (Private Labour discussion, including Councillors forum) </li></ul><ul><li>http://irishelectionliterature.wordpress.com (online archive of Irish election literature) </li></ul>

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