Perspective Branding Change by Design

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Perspective: Branding is a strategic brand identity and package design firm with a diverse global portfolio in packaged goods, technology and retail. We partner with clients to create successful brands that are Visible, Visceral and Memorable through simple, yet powerful strategic design ideas.

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Perspective Branding Change by Design

  1. 1. Design: We make sure we We believe you deserve Brand Identity listen to you and your our fresh clear point Packaging customers. of view on your brand, Promotional packaging based on our experience. Innovation: Concept writing Concept visualization Structure We will always bring We are naturally curious Naming you a range of work … about what’s new and from the comfortable to what’s next the uncomfortable. Research: Design guidance Positioning Brand equity Audit and analysis
  2. 2. V ISIBLE If it’s not ... VISCERAL MEMORABLE it’s not solving your business problem.
  3. 3. We made a classic snack more
  4. 4. Gold metallic 3 Bags, triangles create 3 sets of code anagram. WE TURNED A FLAVOR PROMOTION INTO A TOTAL BRAND ENGAGEMENT. Rabbit Holes added to puzzles. Code Hidden on back panel.
  5. 5. Before
  6. 6. We REDEFINED THE CHEETAH AND HIS HABITAT.
  7. 7. We made less equal more.
  8. 8. we helped a ROBOT WALK AWAY from the category.
  9. 9. SCOPE OF WORK Brand identity Structure Packaging design User guide and accessories Brand voice
  10. 10. WE GAVE MONSTERS A HEALTHY LUNCH
  11. 11. WE HELPED A Prince BETTER CONNECT WITH HIS PEOPLE.
  12. 12. Some early exploration.
  13. 13. We put a new face on a number 1 Mexican brand
  14. 14. AAA Lexar Quaker Foods “Perspective are a talented group of creative “I love working with Simon. He shows up on thinkers that build and challenge on brand time for a start, leans in, and gushes ideas. Avery Dennison Lonely Planet Royal Numico strategy which ultimately leads to a stronger, Some of them are even good!!!! Bolt Barbers Masterfoods Candy Suiza Foods more differentiated outcome. If you’re bored of those “too cool for school” Boss Nova Robotics Mattel Target They always provide a broad spectrum of designer types you should work with him and well-thought-out creative solutions forcing the all the team at Perspective. It’s refreshing, Clorox Microsoft Telefónica client to think beyond “accepted wisdoms”, you’ll have fun, leave energized, and sell a lot ConAgra Foods Nestlé T-Mobile driving the brand forward. of product.” EatBigFish Danone Europe Nike Tree Top They are a passionate team with the desire to Mark Barden win, a pleasure to work with, and very quickly eatbigfish. Pedigree Tropicana become an extension of the brand team.” General Mills PepsiCo Snacks Ubisoft Lay’s PepsiCo International Global Strategies Ugobe: Pleo for HIV Prevention Doritos Amanda Howard Cheetos Uncle Ben’s HRH - The Prince of Wales Tostitos Walmart Kelloggs Pepsi Beverages Wella Europe Keebler Cookies Premiere Global Wells Fargo Yoplait
  15. 15. We deliver head turning design that works. t: +1 510 450 0500 We have a straight-forward process for www.perspectivebranding.com solving complex problems. 134 Linden Street We will bring fresh thinking to your brands. Oakland, CA 94607 We can blow your mind without breaking the bank! Peter Van Lieshout t: +1 510 450 0500 Petervl@perspectivebranding.com www.perspectivebranding.com Copyright © 2009 Perspective Branding. All rights reserved.

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