Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)

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Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)

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Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)

  1. 1. x Social Networking x Pastoral Care Calvin Yu @ Network Mission / 2010.09.17
  2. 2. Social Media is a fad?
  3. 3. Or a fundamental shift in the way we communicate?
  4. 4. What is the Relevance?
  5. 5. Puzzled?
  6. 6. Social Networking in Plain English
  7. 7. Characteristics of Social Networking
  8. 8. Connections of Connections
  9. 9. Trusted Connections
  10. 10. Emotionally Connected
  11. 11. Sharing and Interaction
  12. 12. Participation
  13. 13. Paradigm Shift
  14. 14. 1.0: Care 1.0: Come to where I am
  15. 15. 2.0: Care 2.0: Go to where you are
  16. 16. Social Networking: Accessories for Pastoral Care
  17. 17. Walk Together
  18. 18. Asynchronous Communication
  19. 19. One to Many
  20. 20. Solidify, Deepen, Extend
  21. 21. The Power of Like
  22. 22. Social Media: Wheat Field
  23. 23. Changing Landscape
  24. 24. Changing Landscape • Role Model • Positive examples • Mode of Communication • Interaction • Speed • Mode of Expression
  25. 25. Changing Landscape • Multiple Perspective • Expectation
  26. 26. Myths of Social Networking
  27. 27. Myth #1 It is for the Youth only!
  28. 28. Fact #1 • 2009.11 Research by The Nielsen Company in the US (Nov. 2009) • During the past 5 years • ^ 55% seniors actively using the Internet ^ 55% • ^ 11% time spent online by the seniors ^ 11% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
  29. 29. Fact #1 • 2009.11 Research by The Nielsen Company in the US (2009.11) • During the past 2 years • ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
  30. 30. Fact #1 • Facebook 2009.2.2 US Facebook Statistics (2009.2.2) • Growing in all age/gender demographic • 55 120 175.3% Fastest growing segment: Women over 55 up 175.3% in the last 120 days Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  31. 31. Fact #1 • Facebook 2009.2.2 US Facebook Statistics (2009.2.2) • Facebook growing faster with women than men in almost every age group • 45% 26 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  32. 32. Tip #1 The audience spectrum is much wider than your guess!
  33. 33. Myth #2 I am not IT person!
  34. 34. Fact #2 • Social Media is designed for everyone! • They have already done the technical hard work for you! • ! You know better about the needs for pastoral care than any IT experts!
  35. 35. Tip #2 You know the need for pastoral care better than IT people!
  36. 36. Myth #3 Just put everything on it!
  37. 37. Fact #3 • Highly competitive in attention seeking • What to share and how to share are critical
  38. 38. Fact #3 • Editorial Principles • Concise & Accurate: get to the point instantly • Creative & Photographic: catch the attention • Active & Interactive: update frequently and make room for interaction
  39. 39. Tip #3 Customize and Differentiate!
  40. 40. Myth #4 There will be negative posts!
  41. 41. Fact #4 • Good opportunity for pastoral care and witness • Negative posts will appear somewhere ultimately • They had better appear in your space so that you can respond • Let them speak
  42. 42. Tip #4 Social media gives you more opportunities for pastoral care!
  43. 43. Myth #5 It is a waste of time!
  44. 44. Fact #5 • Time killer vs. Time saver • Filtering tools help
  45. 45. Tip #5 It is really up to YOU!
  46. 46. Myth #6 Face-to-face contact is better!
  47. 47. Fact #6 • Who says no? • But who says social networking is here to replace face-to-face contact? • Social networking simply solidifies, deepens and extends!
  48. 48. Fact #6 • Fellowship example: • Members don’t have time to attend • You prefer losing them or connecting online?
  49. 49. Tip #6 Social Networking solidifies, deepens and extends your face- to-face communication!
  50. 50. Myth #7 I don’t want to risk my privacy!
  51. 51. Fact #7 • Know the rules • Define the boundaries • Communication through social networking does not suit all situations
  52. 52. Tip #7 Keep yourself informed and get risk managed!
  53. 53. Examples
  54. 54. Facebook
  55. 55. Pastor Rick Warren @Facebook Pages
  56. 56. Joshua Sun @Facebook
  57. 57. Twitter
  58. 58. Bible @twitter
  59. 59. ebible_com @twitter
  60. 60. VersesFromBible @twitter
  61. 61. ibibledaily @twitter
  62. 62. idailybible @twitter
  63. 63. biblesummary @twitter
  64. 64. Upwill @twitter
  65. 65. billhybels @twitter
  66. 66. RickWarren @twitter
  67. 67. calvinyu/bible @twitter
  68. 68. calvinyu/pastor @twitter
  69. 69. slideshare
  70. 70. calvinyu @Slideshare.net
  71. 71. Action
  72. 72. Evaluate
  73. 73. Evaluate • Evaluate the needs of your serving targets • Evaluate the suitability of different social networking platforms • Evaluate the pace and mode of participation
  74. 74. Participate
  75. 75. Participate • Participation in person is far important than listen and talk • Opening accounts are not participation • Start from “Like” and “Share”
  76. 76. Cultivate
  77. 77. Cultivate • Cultivate the proper way of using social networking, find the right point of balance • Practice makes perfect • Be a role model to help your targets establish healthy habits of using social networking
  78. 78. Facing the Social Networking Revolution, you need to...
  79. 79. Think Different
  80. 80. . Lewis Pugh’s Swimming Experience
  81. 81. North Pole Swim vs. Everest Swim
  82. 82. Honda “Cog”
  83. 83. Are you ready?
  84. 84. ONE MORE THING
  85. 85. Photo: Auro Queiroz @ netfish.hk facebook.com/netfish.hk
  86. 86. @ netfish.hk@GNCI • Further today’s discussion and sharing • A platform for exchanging sharing and experience about social networking and technology application from the perspective of Christians • netfish.hk facebook.com/netfish.hk
  87. 87. LAUNCHED TODAY
  88. 88. Q&A
  89. 89. In search of excellence for HIM

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