匠心 Ingenuity (2012.07.11@CCMHK香港中信)
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匠心 Ingenuity (2012.07.11@CCMHK香港中信)

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新媒體工作坊(3/3)@香港中信

新媒體工作坊(3/3)@香港中信
New Media Workshop@CCMHK

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    匠心 Ingenuity (2012.07.11@CCMHK香港中信) 匠心 Ingenuity (2012.07.11@CCMHK香港中信) Presentation Transcript

    • 匠心Ingenuity俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.07.11
    • 留神 Attention
    • 留神Attention• 留白令人留神 Attention captured by blank • 「廣告人告白」的故事 A story about James Wong• 注意力管理技巧 Attention Management Skills• 留神與否,存乎一心 Pay attention or not: It’s up to you
    • 例子:BibleSummary@Twitter Example: BibleSummary@Twitter
    • 提醒一在選擇分享甚麼資訊和如何分享方面要多花心思,格外留神,才可以讓讀者留神這些資訊!Tip #1We have to pay special attentionin selecting what to share andhow to share, in order to makethe readers pay attention!
    • 印象 Impression
    • 印象Impression• 一畫勝千言 A picture is worth a thousand words• John Medina的著作《大腦當家》 John Medina’s “Brain Rules” • 圖優效應 Picture Superiority Effect• 情感連繫 Emotional Connection
    • 例子:OneSlide@漁翁撒網 Example: OneSlide@NetFish
    • 例子:OneSlide@漁翁撒網 Example: OneSlide@NetFish
    • 例子:OneSlide@漁翁撒網 Example: OneSlide@NetFish
    • 例子:OneSlide@漁翁撒網 Example: OneSlide@NetFish
    • 例子:OneSlide@漁翁撒網 Example: OneSlide@NetFish
    • 提醒二運用圖像絕不是要取代進深的閱讀和了解。但在資訊充斥的時代,我們要思考吸引服事對象注意力的切入點,令他們對具有生命價值的訊息留下深刻印象!Tip #2Using pictures is not intended toreplace reading. But in the era ofinformation overload, we have tothink how to attract attention,trigger interest, and emotionallyconnect readers towards gospelmessages!
    • 從簡 Simplicity
    • 從簡Simplicity• “Simplicity is the ultimate sophistication.” ~ Da Vinci• 資訊發放與讀者觀感 Information dissemination vs. Readers’ perception• 以圖傳意,以字入題 Synergy of pictures and text• 人心憂慮,屈而不伸;一句良言, 使心歡樂。(箴言12:25) An anxious heart weighs a man down, but a kind word cheers him up. (Proverbs 12:25)
    • 提醒三不可忽略讀者觀感。如能貫徹「一切從簡」的原則,「以圖傳意,以字入題」,定能在資訊汪洋中脫穎而出,取得與眾不同的效果!Tip #3Never ignore readers’perceptions. Follow the rules ofsimplicity consistently and createappropriate synergies of picturesand text, your information willsurely stand out!
    • 身教 Example
    • 身教Example• 謝公教兒 Educate readers by examples• 推動異象,由我做起 Sharing starts with you• 與讀者的關聯 Relevance to the readers• 「我給你們作了榜樣,叫你們照著 我向你們所做的去做。」(約翰福 音13:15) I have set you an example that you should do as I have done for you. (John 13:15)
    • 提醒四以身作則,由我做起只是第一步,要令對方感受到與自身的關聯性才是關鍵!Tip #4Education by examples is the firststep. Let your targets feel therelevance is critical!
    • 連繫 Link
    • 連繫Link• 適合連結的重要性 Importance of appropriate links• 多媒體資料的整合 Integration of multimedia• 日益廣闊的讀者層面 Ever-growing segments of readers
    • 例子:中信603期 Example: CCM Issue No.603
    • 提醒五不要小看一個簡單連結的作用。有不少時候,只要小改變就可以帶來大改善!Tip #5Don’t underestimate the power ofa simple link. Under manycircumstances, small change canbring huge improvement!
    • 細節 Details
    • 細節Details• 喬布斯的故事 The story of Steve Jobs• 貫徹始終 Consistency and Persistency• 用戶體驗的重要性 Importance of User Experience • 例子:錯別字的代價/聖經經文 章節/自動分享的連結 Examples: Cost of typos / Bible verses / Auto-Share
    • 提醒六在新媒體帶來的機遇中,如果缺乏對執行細節的專注,不但會令長期努力付諸流水,甚至會影響讀者的信任!Tip #6The lack of attention to detailswill not only undermine ourefforts but also affect the trust ofreaders!
    • 匠心 Ingenuity
    • 匠心Ingenuity• 實際執行:親身參與、累積經驗 Execution: Participate and Experience• 策略制訂:從核心定位起步,並了 解讀者習慣的轉變 Strategy: Start with core positioning and understand the changes in readers‘ habits• 團隊組成:要按自身條件,考慮團 隊的建立與配搭 Team-building: Consider the team formation taking into account the resources and constraints of your organisation
    • 提醒七同樣的內容/資源/團隊,不同的取捨剪裁,會產生不一樣的效果!Tip #7Different implementation willmake a huge difference for thesame content / resources / team!
    • 出版業的未來THE FUTURE OF PUBLISHING
    • Solidify, Deepen, Extend閱讀體驗的鞏固、深化、延伸 Reading Experience
    • 你點睇? What do you think?
    • 延伸閱讀 Extended Reading
    • 延伸閱讀Extended Reading• 「漁翁撒網@真証傳播」文章 (http://netfish.cc) • 〈留神〉 • 〈印象〉 • 〈從簡〉 • 〈身教〉 • 〈連繫〉 • 〈細節〉 • 〈匠心〉
    • 凡我所行的,都是為福音的緣故,為要與人同得這福音的好處。~哥林多前書9:23
    • 「漁翁撒網」基督教新媒體運動 善用新平台.堅立信望愛 calvinyu@netfish.cc
    • 答客問 Q&A