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聚陳出薪Accumulate to Serve俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.07.25
留神   Attention
留神Attention• 留白令人留神  Attention captured by blank   • 「廣告人告白」的故事     A story about James Wong• 注意力管理技巧  Attention Managemen...
例子:BibleSummary@Twitter   Example: BibleSummary@Twitter
竅門一在選擇分享甚麼資訊和如何分享方面要多花心思,格外留神,才可以讓讀者留神這些資訊!Tip #1We have to pay special attentionin selecting what to share andhow to shar...
表達   Expression
新媒體地圖   New Media Map
資訊圖   Infographics
蘇恩佩@Pinterest   SoYanPui@Pinterest
表達Expression• 資訊圖的啟迪  Inspiration of Infographics• 令資訊被看見  Make your information visualised• 情感連繫  Emotional Connection
竅門二運用圖像絕不是要取代進深的閱讀和了解。但在資訊充斥的時代,我們要思考吸引服事對象注意力的切入點,令他們對具有生命價值的訊息留下深刻印象!Tip #2Using pictures is not intended toreplace read...
細節   Details
細節Details• 喬布斯的故事  The story of Steve Jobs• 貫徹始終  Consistency and Persistency• 用戶體驗的重要性  Importance of User Experience  • ...
竅門三在新媒體帶來的機遇中,如果缺乏對執行細節的專注,不但會令長期努力付諸流水,甚至會影響讀者的信任!Tip #3The lack of attention to detailswill not only undermine ourefforts...
匠心   Ingenuity
匠心Ingenuity• 實際執行:親身參與、累積經驗  Execution: Participate and  Experience• 策略制訂:從核心定位起步,並了  解讀者習慣的轉變  Strategy: Start with core ...
竅門四同樣的內容/資源/團隊,不同的取捨剪裁,會產生不一樣的效果!Tip #4Different implementation willmake a huge difference for thesame content / resources /...
協同效應Synergy• 「長尾」的挑戰  Challenge of “Long Tail”• 網站與新媒體平台的整合  Platform Integration• 品牌/項目主導 vs. 專題主導  Brand/Event-driven vs...
協同效應Synergy• 多平台協作 Multi-Platform Synergy  • The Story of Stuff Project  • TheNextWeb  • TED.com
協同效應Synergy• 整合 Integration  • 媒體:基督教新媒體講座    Media: NewMediaTalk.cc  • 訊息:漁翁撒網@真証傳播    Message: netfish@gnci  • 平台:經聞有祢   ...
Solidify, Deepen, Extend受眾體驗的鞏固、深化、延伸   Experience
你點睇?   What do you think?
延伸閱讀Extended Reading• 「漁翁撒網@真証傳播」文章  (http://netfish.cc) • 〈留神〉 • 〈表達〉 • 〈細節〉 • 〈匠心〉 • 〈整合〉
凡我所行的,都是為福音的緣故,為要與人同得這福音的好處。~哥林多前書9:23
「漁翁撒網」基督教新媒體運動 善用新平台.堅立信望愛  calvinyu@netfish.cc
答客問   Q&A
聚陳出薪 Accumulate to Serve (2012.07.25@GNCI真証傳播)
聚陳出薪 Accumulate to Serve (2012.07.25@GNCI真証傳播)
聚陳出薪 Accumulate to Serve (2012.07.25@GNCI真証傳播)
聚陳出薪 Accumulate to Serve (2012.07.25@GNCI真証傳播)
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聚陳出薪 Accumulate to Serve (2012.07.25@GNCI真証傳播)

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新媒體工作坊@真証傳播
New Media Workshop@GNCI

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Transcript of "聚陳出薪 Accumulate to Serve (2012.07.25@GNCI真証傳播)"

  1. 1. 聚陳出薪Accumulate to Serve俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.07.25
  2. 2. 留神 Attention
  3. 3. 留神Attention• 留白令人留神 Attention captured by blank • 「廣告人告白」的故事 A story about James Wong• 注意力管理技巧 Attention Management Skills• 留神與否,存乎一心 Pay attention or not: It’s up to you
  4. 4. 例子:JesusDaily@Facebook Example: JesusDaily@Facebook
  5. 5. 例子:BibleSummary@Twitter Example: BibleSummary@Twitter
  6. 6. 竅門一在選擇分享甚麼資訊和如何分享方面要多花心思,格外留神,才可以讓讀者留神這些資訊!Tip #1We have to pay special attentionin selecting what to share andhow to share, in order to makethe readers pay attention!
  7. 7. 表達 Expression
  8. 8. 新媒體地圖 New Media Map
  9. 9. 資訊圖 Infographics
  10. 10. 蘇恩佩@Pinterest SoYanPui@Pinterest
  11. 11. 表達Expression• 資訊圖的啟迪 Inspiration of Infographics• 令資訊被看見 Make your information visualised• 情感連繫 Emotional Connection
  12. 12. 竅門二運用圖像絕不是要取代進深的閱讀和了解。但在資訊充斥的時代,我們要思考吸引服事對象注意力的切入點,令他們對具有生命價值的訊息留下深刻印象!Tip #2Using pictures is not intended toreplace reading. But in the era ofinformation overload, we have tothink how to attract attention,trigger interest, and emotionallyconnect readers towards gospelmessages!
  13. 13. 細節 Details
  14. 14. 細節Details• 喬布斯的故事 The story of Steve Jobs• 貫徹始終 Consistency and Persistency• 用戶體驗的重要性 Importance of User Experience • 例子:錯別字的代價/聖經經文 章節/自動分享的連結 Examples: Cost of typos / Bible verses / Auto-Share
  15. 15. 竅門三在新媒體帶來的機遇中,如果缺乏對執行細節的專注,不但會令長期努力付諸流水,甚至會影響讀者的信任!Tip #3The lack of attention to detailswill not only undermine ourefforts but also affect the trust ofreaders!
  16. 16. 匠心 Ingenuity
  17. 17. 匠心Ingenuity• 實際執行:親身參與、累積經驗 Execution: Participate and Experience• 策略制訂:從核心定位起步,並了 解讀者習慣的轉變 Strategy: Start with core positioning and understand the changes in readers‘ habits• 團隊組成:要按自身條件,考慮團 隊的建立與配搭 Team-building: Consider the team formation taking into account the resources and constraints of your organisation
  18. 18. 竅門四同樣的內容/資源/團隊,不同的取捨剪裁,會產生不一樣的效果!Tip #4Different implementation willmake a huge difference for thesame content / resources / team!
  19. 19. 協同效應 Synergy
  20. 20. 協同效應Synergy• 「長尾」的挑戰 Challenge of “Long Tail”• 網站與新媒體平台的整合 Platform Integration• 品牌/項目主導 vs. 專題主導 Brand/Event-driven vs. Theme- driven• 環環相扣,引起共鳴 Integrate tightly to arouse echo• 資源的循環再用 Reuse of resources
  21. 21. 協同效應Synergy• 多平台協作 Multi-Platform Synergy • The Story of Stuff Project • TheNextWeb • TED.com
  22. 22. 協同效應Synergy• 整合 Integration • 媒體:基督教新媒體講座 Media: NewMediaTalk.cc • 訊息:漁翁撒網@真証傳播 Message: netfish@gnci • 平台:經聞有祢 Platform: VersePress • 事工:漁翁撒網|基督教新媒體 運動 Ministry: NetFish Christian New Media Movement
  23. 23. Solidify, Deepen, Extend受眾體驗的鞏固、深化、延伸 Experience
  24. 24. 你點睇? What do you think?
  25. 25. 延伸閱讀 Extended Reading
  26. 26. 延伸閱讀Extended Reading• 「漁翁撒網@真証傳播」文章 (http://netfish.cc) • 〈留神〉 • 〈表達〉 • 〈細節〉 • 〈匠心〉 • 〈整合〉
  27. 27. 凡我所行的,都是為福音的緣故,為要與人同得這福音的好處。~哥林多前書9:23
  28. 28. 「漁翁撒網」基督教新媒體運動 善用新平台.堅立信望愛 calvinyu@netfish.cc
  29. 29. 答客問 Q&A

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