迷思 Myths (2012.06.02@CCMHK香港中信)
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迷思 Myths (2012.06.02@CCMHK香港中信)

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新媒體工作坊(1/3)第2節@香港中信

新媒體工作坊(1/3)第2節@香港中信
New Media Workshop (1/3) Part 2 @ CCMHK

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迷思 Myths (2012.06.02@CCMHK香港中信) 迷思 Myths (2012.06.02@CCMHK香港中信) Presentation Transcript

  • 迷思Myths俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.06.02
  • 迷思⼀一: Myth #1那是年輕人的玩意! It is for the Youth only!
  • 事實⼀一Fact #1• 尼爾遜在美國的調查(2009.11) Research by The Nielsen Company in the US (Nov. 2009) • 過去五年 During the past 5 years • 活躍於互聯網的長者 ^ 55% seniors actively using the Internet ^ 55% • 長者在線時間 ^ 11% time spent online by the seniors ^ 11% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/ View slide
  • 事實⼀一Fact #1• 尼爾遜在美國的調查(2009.11) Research by The Nielsen Company in the US (2009.11) • 過去兩年 During the past 2 years • 社交網絡長者 ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/ View slide
  • 事實⼀一Fact #1• 美國Facebook數據(2009.2.2) US Facebook Statistics (2009.2.2) • 全面增長:不同年齡/性別組別 Growing in all age/gender demographic • 增長最快組別:55歲以上女性 在過去的120天增長175.3% Fastest growing segment: Women over 55 up 175.3% in the last 120 days Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  • 事實⼀一Fact #1• 美國Facebook數據(2009.2.2) US Facebook Statistics (2009.2.2) • 在差不多所有年齡組別中,女性 用戶都比男性用戶增長快 Facebook growing faster with women than men in almost every age group • 45%用戶年齡大於26歲 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  • 事實⼀一Fact #1• 香港例子 Hong Kong Example Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
  • 提示⼀一用戶層面比你猜想的要寬廣得多!Tip #1The audience spectrum is muchwider than your guess!
  • 迷思二: Myth #2我不是科技人! I am not IT person!
  • 事實二Fact #2• 新媒體是為所有人設計的! New Media is designed for everyone!• 他們早已為你解決技術難題! They have already done the technical hard work for you!• 你比任何科技人更明白機構異象! You know better about the vision than any IT experts!
  • 提示二你比科技人更明白機構異象!Tip #2You know the vision better thanIT people!
  • 迷思三: Myth #3把資訊全放上去! Just put everything on it!
  • 事實三Fact #3• 爭取注視 Highly competitive in attention seeking• 分享甚麼、如何分享變得非常重要 What to share and how to share are critical
  • 事實三Fact #3• 編輯原則 Editorial Principles • 精簡準確:⼀一語中的 Concise & Accurate: get to the point instantly • 創意及圖像:取得注意力 Creative & Photographic: catch the attention • 主動與互動:經常更新並提供互 動空間 Active & Interactive: update frequently and make room for interaction
  • 提示三度身訂做令自己與別不同!Tip #3Customize and Differentiate!
  • 迷思四: Myth #4會有負面回應! There will be negative posts!
  • 事實四Fact #4• 牧養與見證的好機會 Good opportunity for pastoral care and witness• 負面回應總會有 Negative posts will appear somewhere ultimately• 在你的平台上出現有好處:你可回應 They had better appear in your space so that you can respond• 有容乃大 Let them speak
  • 提示四新媒體令你有更多牧養空間!Tip #4New media gives you moreopportunities for pastoral care!
  • 迷思五: Myth #5浪費時間! It is a waste of time!
  • 事實五Fact #5• 浪費時間與節省時間 Time killer vs. Time saver• 「做正確的事」與「正確地做事」 “Doing the right things” vs. Doing things right• 以⼀一當百 One to Many• 同步溝通與非同步溝通的協同效應 Synergy of Synchronous vs. Asynchronous Communication
  • 提示五水能覆舟,亦能載舟!Tip #5It is really up to YOU!
  • 迷思六: Myth #6面對面交流更好! Face-to-face contact is better!
  • 事實六Fact #6• 誰說不是? Who says no?• 但誰說新媒體是要代替面對面交流? But who says new media is here to replace face-to-face contact?• 新媒體重點在於鞏固、深化及延伸 New media simply solidifies, deepens and extends!
  • 事實六Fact #6• 團契的例子 Fellowship example: • 團友沒有空參與聚會 Members don’t have time to attend • 你寧可跟他們失去聯繫還是在網 上接觸? You prefer losing them or connecting online?
  • 提示六面對面溝通因著新媒體而得以鞏固、深化及延伸!Tip #6New media solidifies, deepensand extends your face-to-facecommunication!
  • 迷思七: Myth #7我不想令私隱受威脅! I don’t want to risk my privacy!
  • 事實七Fact #7• 了解遊戲規則 Know the rules• 劃定界限 Define the boundaries• 透過新媒體溝通並不適合所有情況 Communication through new media does not suit all situations
  • 提示七耳聽八方、管理風險!Tip #7Keep yourself informed and getrisk managed!
  • 你點睇? What do you think?