Online Social
Networking Tools
Session Two

Overview
• LinkedIn

What is LinkedIn
• Find past and present colleagues and
classmates
• Discover inside connections for job seeking
or business development
• Easily ask questions to your network of
industry experts
• Find new employees

Levels of Accounts
• Business
• Business Pro
• Pro

How do I use LinkedIn
• Increased Visibility
• Improve Google PageRank
• Blind Reference Checks
• Job Searching

LinkedIn Groups
• Alumni
• Professional Groups
• Corporate Alumni
• Private Forums
• Group member contact via LinkedIn
messaging

LinkedIn Answers
• Share business knowledge
• Stay up on the latest in your industry
• Types of Questions
• Knowledge
• Experience
• Opinion

LinkedIn Applications
• Link up your blog
• Share events
• Share presentations
• Amazon Reading List

LinkedIn Service
Provider Directory
• Trusted Providers
• Recommended by your Network

LinkedIn OpenLink
• Only available to business members and
above