0
Online Social
Networking Tools
Overview


• What is your mission on the social services
• How can the service be mutually beneficial
  to you and your fol...
Services


• Twitter
• LinkedIn
• Facebook
Business use
Setup your account
       ASAP
Getting setup


• Select a unique username
• Fully fill out your profile
• Upload an avatar
Business Intelligence

• Setup automated searches
 • http://pipes.yahoo.com/update_maker/
    social_media_fire_hose

  • h...
Show you are human


• Talk about interesting things around you
• Talk about other people's interests
Share

• Post links that would be of interest to your
  customers

• Promote your outside-of-work stories
• Ask questions
...
Interesting posts

• Don't be quot;That Guyquot;
• Share the human side of your company
• Talk about things that are usefu...
Examples

• http://twitter.com/comcastcares
• http://twitter.com/JetBlue
• http://twitter.com/delloutlet
• http://twitter....
Events

• Use at events with hashtags as a
  quot;backchannelquot;

• News breaks faster on twitter than
  elsewhere

• Or...
Do's

• Do learn from others
• Do seek out others to follow
• Do learn terminology
• Do jump into conversations
• Do prior...
Don'ts

• Don't forget to update often
• Don't carry on long 1 on 1 conversation
• Don't use twitter to replace your blog'...
Time Management
• Don't post and read at the same time
• Block off time dedicated to twitter and stick
  to it

• Don't po...
Memes

   meme
noun Biology
an element of a culture or system of behavior that may be
considered to be passed from one ind...
Viral

• go from twitter
• to blog
• go planet
• to social bookmarking
Twitter Related Services
• twitpic
• hashtags
• twitterspy
• qwitter
• twinfluence
• twitterfall
• tweetstats
• ping.fm
Twitter Clients and
        Readers
• tweetie
• twitterific
• tweetdeck
• twhirl
• Google Reader
Related services


• identi.ca
• laconi.ca
Credits
•   http://www.chrisbrogan.com/50-ideas-on-using-twitter-
    for-business/

•   http://blog.mrtweet.net/7-habits-...
Social Networking Tools   Session One
Social Networking Tools   Session One
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Social Networking Tools Session One

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  • Make sure to thank Rick from Daddio's Italian Cafe
  • more than these there are hundreds of services, social bookmarking, videos, shopping, collaborating








  • make sure you can use your username across services so you are easy to find
  • participate when it makes sense


  • leverage the lazy web
  • talk about more than yourself
    keep it professional
    don't to get involved with social media until you need it



    products you like, services that make you happy


  • TWIndy09
    Twestival charity: water raised $250,000
    http://twindy09.googlepages.com/


















  • Transcript of "Social Networking Tools Session One"

    1. 1. Online Social Networking Tools
    2. 2. Overview • What is your mission on the social services • How can the service be mutually beneficial to you and your followers
    3. 3. Services • Twitter • LinkedIn • Facebook
    4. 4. Business use
    5. 5. Setup your account ASAP
    6. 6. Getting setup • Select a unique username • Fully fill out your profile • Upload an avatar
    7. 7. Business Intelligence • Setup automated searches • http://pipes.yahoo.com/update_maker/ social_media_fire_hose • http://search.twitter.com/ • Track link click thru and shorten URLs at the same time
    8. 8. Show you are human • Talk about interesting things around you • Talk about other people's interests
    9. 9. Share • Post links that would be of interest to your customers • Promote your outside-of-work stories • Ask questions • Retweet others comments
    10. 10. Interesting posts • Don't be quot;That Guyquot; • Share the human side of your company • Talk about things that are useful, give advise • Promote others
    11. 11. Examples • http://twitter.com/comcastcares • http://twitter.com/JetBlue • http://twitter.com/delloutlet • http://twitter.com/TheHomeDepot
    12. 12. Events • Use at events with hashtags as a quot;backchannelquot; • News breaks faster on twitter than elsewhere • Organize instant meetups AKA quot;Tweetupsquot;
    13. 13. Do's • Do learn from others • Do seek out others to follow • Do learn terminology • Do jump into conversations • Do prioritize your time
    14. 14. Don'ts • Don't forget to update often • Don't carry on long 1 on 1 conversation • Don't use twitter to replace your blog's RSS feed • Don't protect your updates and expect followers
    15. 15. Time Management • Don't post and read at the same time • Block off time dedicated to twitter and stick to it • Don't post unless you have some value to add • Don't feel bad if you don't respond to everyone posts
    16. 16. Memes meme noun Biology an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, esp. imitation. DERIVATIVES memetic adjective ORIGIN 1970s: from Greek mimēma ‘that which is imitated,’ on the pattern of gene.
    17. 17. Viral • go from twitter • to blog • go planet • to social bookmarking
    18. 18. Twitter Related Services • twitpic • hashtags • twitterspy • qwitter • twinfluence • twitterfall • tweetstats • ping.fm
    19. 19. Twitter Clients and Readers • tweetie • twitterific • tweetdeck • twhirl • Google Reader
    20. 20. Related services • identi.ca • laconi.ca
    21. 21. Credits • http://www.chrisbrogan.com/50-ideas-on-using-twitter- for-business/ • http://blog.mrtweet.net/7-habits-of-highly-effective- twitterers-kris-colvin • http://blog.mrtweet.net/8-useful-tips-to-become- successful-with-twitter • http://www.10000words.net/2009/03/top-7-mistakes- new-twitter-users-make.html • http://www.fourhourworkweek.com/blog/2009/02/25/ how-to-use-twitter-without-twitter-owning-you-5-tips/ • http://www.twitip.com/
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