Online Social
Networking Tools

Overview
• What is your mission on the social services
• How can the service be mutually beneficial
to you and your followers

Services
• Twitter
• LinkedIn
• Facebook

Business use

Setup your account
ASAP

Getting setup
• Select a unique username
• Fully fill out your profile
• Upload an avatar

Business Intelligence
• Setup automated searches
• http://pipes.yahoo.com/update_maker/
social_media_fire_hose
• http://search.twitter.com/
• Track link click thru and shorten URLs at
the same time

Show you are human
• Talk about interesting things around you
• Talk about other people's interests

Share
• Post links that would be of interest to your
customers
• Promote your outside-of-work stories
• Ask questions
• Retweet others comments

Interesting posts
• Don't be \"That Guy\"
• Share the human side of your company
• Talk about things that are useful, give advise
• Promote others

Examples
• http://twitter.com/comcastcares
• http://twitter.com/JetBlue
• http://twitter.com/delloutlet
• http://twitter.com/TheHomeDepot

Events
• Use at events with hashtags as a
\"backchannel\"
• News breaks faster on twitter than
elsewhere
• Organize instant meetups AKA \"Tweetups\"

Do's
• Do learn from others
• Do seek out others to follow
• Do learn terminology
• Do jump into conversations
• Do prioritize your time

Don'ts
• Don't forget to update often
• Don't carry on long 1 on 1 conversation
• Don't use twitter to replace your blog's RSS
feed
• Don't protect your updates and expect
followers

Time Management
• Don't post and read at the same time
• Block off time dedicated to twitter and stick
to it
• Don't post unless you have some value to
add
• Don't feel bad if you don't respond to
everyone posts

Memes
meme
noun Biology
an element of a culture or system of behavior that may be
considered to be passed from one individual to another by
nongenetic means, esp. imitation.
DERIVATIVES
memetic adjective
ORIGIN 1970s: from Greek mimēma ‘that which is imitated,’
on the pattern of gene.

Viral
• go from twitter
• to blog
• go planet
• to social bookmarking

Twitter Related Services
• twitpic
• hashtags
• twitterspy
• qwitter
• twinfluence
• twitterfall
• tweetstats
• ping.fm

Twitter Clients and
Readers
• tweetie
• twitterific
• tweetdeck
• twhirl
• Google Reader

Related services
• identi.ca
• laconi.ca

Credits
• http://www.chrisbrogan.com/50-ideas-on-using-twitter-
for-business/
• http://blog.mrtweet.net/7-habits-of-highly-effective-
twitterers-kris-colvin
• http://blog.mrtweet.net/8-useful-tips-to-become-
successful-with-twitter
• http://www.10000words.net/2009/03/top-7-mistakes-
new-twitter-users-make.html
• http://www.fourhourworkweek.com/blog/2009/02/25/
how-to-use-twitter-without-twitter-owning-you-5-tips/
• http://www.twitip.com/