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How to seal the deal

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What is the secret to turning a CMS prospect into a Plone client? As Content Management Systems have become mainstream, customers are more sophisticated in the questions they ask and initial contacts …

What is the secret to turning a CMS prospect into a Plone client? As Content Management Systems have become mainstream, customers are more sophisticated in the questions they ask and initial contacts can include in-depth comparisons to competitors. Organizing your information and having a plan to pitch Plone is the key to successful client acquisition. In this talk, Hendryx-Parker will unveil the process he follows to win.

Published in: Technology, Business

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Transcript

  • 1. Calvin Hendryx-Parker Plone Conference 2010 Potential Plone Clients: How to Seal the Deal Saturday, October 30, 2010
  • 2. PLONE CONFERENCE 2010 Demo Saturday, October 30, 2010
  • 3. PLONE CONFERENCE 2010Natural salesmen Saturday, October 30, 2010
  • 4. PLONE CONFERENCE 2010 • Speak in Jargon • Show Irrelevant Features • Its not about you • Badmouth other technologies What not to do Saturday, October 30, 2010
  • 5. PLONE CONFERENCE 2010 • Listen • Know who you are talking to • Ask questions • Be clear and concise • Build a Relationship What to do Saturday, October 30, 2010
  • 6. PLONE CONFERENCE 2010 • Establish credibility • Trust • Build a Relationship Make an impression Saturday, October 30, 2010
  • 7. PLONE CONFERENCE 2010 • Time • Money • Quality How will this help them Saturday, October 30, 2010
  • 8. PLONE CONFERENCE 2010 • Have everything installed and tested • Have folder with demo content of many types • Word Docs to copy paste from • PDF Docs • Multiple Images and Pictures • Run everything local • Have the right adapter for you computer • Test your setup Make sure you are prepared Saturday, October 30, 2010
  • 9. PLONE CONFERENCE 2010 Setup a story that people can relate to Saturday, October 30, 2010
  • 10. PLONE CONFERENCE 2010 Don't be afraid to recommend other technologies Saturday, October 30, 2010
  • 11. PLONE CONFERENCE 2010 Show off real world usage Saturday, October 30, 2010
  • 12. PLONE CONFERENCE 2010 Demo Saturday, October 30, 2010
  • 13. PLONE CONFERENCE 2010 Photos http://www.flickr.com/photos/broken_simulacra/101327959 http://www.flickr.com/photos/irisheyes/2505570986 http://www.flickr.com/photos/24600848@N06/4130239894 http://www.flickr.com/photos/72213316@N00/2766434707 http://www.flickr.com/photos/rosasay/3202186318 http://www.flickr.com/photos/jennaw/341429006 http://www.flickr.com/photos/lisbokt/4557191813 http://www.flickr.com/photos/kenyee/8265081 http://www.flickr.com/photos/victoriafee/2740896609 Saturday, October 30, 2010
  • 14. Check out sixfeetup.com/demos Saturday, October 30, 2010