Goodwill Social Networking Presentation

Measuring your social media presence the Goodwill way.
Is anyone even paying attention?

Calvin Gilbert
Web Development, Social Media and Print Design at Goodwill
I am not a social media expert
Freelance web developer
Registered zombie hunter
@CalvinGilbert on Twitter

Goodwill Industries of Northern New England
Employ 1,233people throughout Maine, New Hampshire and Vermont
Over 3,000served through human service programs
In addition, 3,300people served through our Good Neighbor program

We are social.

Social Networks
@goodwillnne
607 followers
@SHOPgoodwillnne
364 followers
goodwillnne
673 685 697 717 fans
468 new fans since 10/15/09
x
goodwillnne
270 “friends” since 2008

Goals
Store Awareness
Developing New Markets
Donor Acknowledgement
Filling Open Jobs
eBay Traffic
Website Traffic Mission/Programs

What we Share
*Retweets of SHOPgoodwillnne

We will not Share
Personal Information
Controversial Topics
Religious or Political Views

How we Communicate
1. Applications
2. Website Posts
3. Facebook

3 Ways we Share
ApplicationsTwo people tweet for Goodwill using different applications.
Website AutopostingRSS feeds on website push out content like jobs and eBay items.
FacebookSyncing Facebook to twitter account for sharing when not using an application.

Spreading Goodwill
Word of Mouth
Sharing Ad SpaceNewspaper ads, posters and handouts.
Facebook AdsLOW cost and HIGH impact.

Does anyone even care?

Who’s Talking About Goodwill
search.twitter.com

Link Tracking with bit.ly
Helps determine future tweets
Shows who RTs or shares
Measures traffic to eBay
bit.ly

Link Tracking with Tweetdeck
Uses bit.ly API to store link clicks
Can click on link for quick stats
www.tweetdeck.com

“Share This” Buttons
Uses bit.ly API
Counts RTs on Twitter
www.tweetmeme.com
Facebook Created
Counts Facebook Shares
Does not share to Fanpages
www.facebook.com/facebook-widgets/

Facebook Insights
Helps chart our Facebook growth
Shows us where to target new ads
Proves we are doing this right

Clicky
www.getclicky.com
Real Time Stats
Monitors Twitter
$5/Month = Even More!

#FTW!
Green or Recycling Ideas
Anything Job Related
eBay Auctions
Grand Openings on Facebook
Employees “Sharing” + “Liking” Content
Sharing “Finds” and Thanking Donors

#FAIL
Retweeting to Win Gift Certificates
Training Course Information
Ambiguous Tweets: “What weighs the same as 100 elephants?”
Getting Too Personal:“Ladies night! Who’s got first rounds?”
Grand Openings on Twitter…?

Thanks!
WEB
www.goodwillnne.org
TWITTER
www.twitter.com/goodwillnne
www.twitter.com/SHOPgoodwillnne
FACEBOOK
www.facebook.com/goodwillnne

Goodwill Social Networking Presentation

by Calvin Gilbert on Nov 20, 2009

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Goodwill Social Networking Presentation — Presentation Transcript