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Top 8 Ways to Get a Job in Digital Marketing, Plus 3 Industry Trends to Watch

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Presentation given to Freshman EMAC students at UTD on the top eight ways to get a job in Digital Marketing, plus three industry trends to pay attention to. Covers social media marketing, digital ...

Presentation given to Freshman EMAC students at UTD on the top eight ways to get a job in Digital Marketing, plus three industry trends to pay attention to. Covers social media marketing, digital marketing and related skill sets.

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Top 8 Ways to Get a Job in Digital Marketing, Plus 3 Industry Trends to Watch Top 8 Ways to Get a Job in Digital Marketing, Plus 3 Industry Trends to Watch Presentation Transcript

  • Top
Eight
Ways
to
 Get
a
Job
in
Digital
 Marke8ng 1
  • One - Shakespeare Who? Grow
your
wri*ng
skills! •Most
important •Blogging •Ar*cle
genera*on •Social
media
content •Web
copy •Press
releases
 •E‐mails •Presenta*ons Pro
%p:
Always
look
to
improve
your
wri2ng.
Understand
that
people
 read
differently
on
the
web
then
other
places.
Read
blogs
like
 CopyBlogger.com
and
DailyWri2ngTips.com. 2
  • Two - Science Rules! Get
in
touch
with
your
inner
scien*st •Develop
a
natural
curiosity •Experiment
constantly •Record
your
results •Try
new
things Pro
%p:
Experiment
constantly.
Try
every
new
technology
and
 plaDorm
that
you
hear
of.
Don’t
let
“experts”
form
an
opinion
for
 you,
form
your
own.
 3
  • Three - Geek Out Get
web
and
tech
savvy •Understand
how
the
web
works •Understand
underlying
technologies •HTML •CSS •Hos*ng •FTP •Open
Source
CMS
systems •Domains Pro
%p:
Start
your
own
blog.
Buy
a
domain,
set
up
hos2ng,
and
 install
a
copy
of
Wordpress
on
your
server
(go
to
Wordpress.org
to
 get
the
files). 4
  • Four - Have a Silver Tongue Work
on
your
verbal
communica*on •Digital
technologies
and
concepts
=
confusing •Need
to
be
able
to
communicate
complex
and
difficult
 concepts
simply •Tech
speak
=
French
for
many Pro
%p:
Prac2ce
answering
technical
ques2ons
with
friends
and
 family.
Search
LinkedIn
Answers
and
forums
for
example
ques2ons. 5
  • Five - Channel Niecy Nash Develop
organiza*onal
skills •Be
ready
to
plan,
execute
and
manage
own
projects •Keeping
track
of
logins
and
to‐dos
for
mul*ple
clients •Prac*ce
good
*me
management
with
all
you
do Pro
%p:
Treat
all
your
classes
like
clients.
Track
to‐do
items, 2me,
documents,
passwords,
etc.

 6
  • Six - Get Known Par*cipate
in
the
community •Networking
is
important •Show
that
you’re
“one
of
us” •Blog,
comment,
interact •Use
Twi^er,
LinkedIn,
etc. •Associate
a
face
with
an
avatar Pro
%p:
Subscribe
to
a
handful
of
Digital
marke2ng
blogs
&
comment
 regularly.
ATend
networking
events
like
SMC
Dallas,
DFW
SEM,
 others.
Visit
DFWInteract.com
for
a
good
round‐up. 7
  • Seven - Reading Rainbow Get
in
touch
with
your
inner
bookworm •Read
constantly •Blogs •White
papers •Ar*cles •Extend
to
rich
media •Podcasts •Videos Pro
%p:
Your
best
learning
will
be
self‐driven.
All
the
knowledge
you
 need
is
online,
trick
is
finding
it
and
keeping
up
with
new
concepts
 and
ideas. 8
  • Eight - Entrepreneurship FTW Act
like
an
Entrepreneur •Understand
how
a
business
works •Understand
web
mone*za*on
strategies •Affiliate
marke*ng •Ads •Memberships •Some*mes
best
web
marke*ng
includes
 process
op*miza*on •Workflows,
best
prac*ces,
training Pro
%p:
Read
entrepreneurship
and
freelancing
blogs
to
understand
 basics
of
running
a
business.
Become
comfortable
with
mone2za2on
 strategies. 9
  • Three
Industry
 Trends
to
Watch 10
  • One - The Rise of Mobile Mobile
is
a
huge
growth
market •Mobile
Internet
growing
faster
then
 Desktop
Internet •Usage
pa^erns
differ •Marke*ng
op*ons •Dedicated
mobile
sites •Apps •SMS Pro
%p:

Start
thinking
about
how
you
can
use
current
mobile
tech
in
 marke2ng
campaigns.

Apps,
SMS
campaigns
&
dedicated
mobile
 sites.
 11
  • Two - Integration of Online & Offline “90%
of
Word
of
Mouth
takes
place
 offline
‐
and
mobile
is
going
to
make
 that
even
higher.

Get
out
of
the
Cube.” ‐Tim
Hayden,
CSO
Blue
Clover
 Marke*ng •People
don’t
want
to
stay
 glued
to
a
computer
all
day •Best
marke*ng
campaigns
 combine
online
&
offline •Create
branded
experiences Pro
%p:
Always
think
about
how
you
can
make
an
online
campaign
 richer
with
offline
interac2on. 12
  • Three - Location Influencing
consumers
at
the
 micro
level •LBS
‐
Loca*on‐based
services •Foursquare •Facebook
Places •SCVNGR •Whrrl •Integra*on
of
game
mechanics •Badges,
points,
rewards
for
ac*ons •Social
proof •“Hey,
my
friends
are
here” •Deals
and
special
offers Pro
%p:
Sign
up
for
popular
LBS
apps
like
Foursquare,
SCNVGR,
Whrrl
 and
others
to
see
what
makes
them
2ck.

Pay
aTen2on
to
how
 businesses
use
these
in
marke2ng
efforts. 13
  • About Colin
Alsheimer
 Marke*ng
Manager • Lead
internal
and
client
marke*ng
programs • Special*es:
Organic
SEO,
Social
Media,
Analy*cs • Worked
at
LevelTen
since
2008 Other
highlights • Ithaca
College
Graduate
‐
Integrated
Marke*ng
 Communica*ons • VP
of
Promo*ons
for
SMC
Dallas • Have
spoken
at
SXSWi
2010,
SMC
Dallas,
TCU,
local
 networking
groups • Pats
&
Sox
fan 14
  • About LevelTen
Interac*ve • Full
service
Interac*ve
marke*ng
agency • Special*es:
Drupal
website
development
&
Internet
 marke*ng
(SEO,
SEM,
Social) • In
business
since
1999 • Have
worked
with
ATT,
Miami
Dolphins,
Tektronix,
Sally
 Beauty 15
  • Image Credits h^p://www.flickr.com/photos/johnonolan/4898796303/sizes/z/ h^p://www.flickr.com/photos/carbonnyc/152060523/sizes/l/ h^p://www.flickr.com/photos/wheresmysocks/205710716/sizes/o/ h^p://www.flickr.com/photos/affiliate/3365605686/sizes/o/ h^p://www.flickr.com/photos/gangwayadver*sing/4993453753/sizes/l/ h^p://www.flickr.com/photos/wrestlingentropy/466674883/sizes/o/ h^p://www.flickr.com/photos/sepblog/3542294246/sizes/o/ h^p://www.flickr.com/photos/*nfoilraccoon/197640807/sizes/l/ h^p://www.slideshare.net/CMSummit/ms‐internet‐trends060710final h^p://www.flickr.com/photos/j_benson/2183331186/sizes/z/ 16
  • Contact Level
Ten
Interac8ve 4228
N.
Central
Expressway,
Suite
210 Dallas,
TX
75206 Web:
www.leveltendesign.com Blog:
www.leveltendesign.com/blog FaceBook:
www.facebook.com/levelten Twi^er:
@LevelTen_Colin colin.alsheimer@gmail.com