An advertising technique that uses social networks to create brand awareness and/or advertise a product.
Users pass along messages to other users which spreads information about the brand
“ The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., sign up for an account) and can then go on to infect other susceptible users ”
The term “viral advertisements” was coined in 1996 by Jeffrey Rayport, a Harvard Business School professor
Hotmail started viral ad’s by attaching their own ads to each email their users sent out.
Viral ads are placed on such things as emails, blogs and websites.
Each viral ad starts off on one email or page and is then passed to hundreds or millions of people or pages.
The only way to stop the advertisement officially is if the creator stops it.
Like the “Pay it Forward” method
*This advertisement was put on YouTube 2 years ago. It has been viewed over 7 million times and has 5 websites that link to the video.
Unlike a computer virus, viral ads are not meant to hurt or ruin your computer.
Though annoying at times they are as harmless as any other internet advertisement.
Messages and links on the bottoms of emails, websites and blogs.
Websites such as MySpace and Facebook have become a major source for advertisers