“Short "commercial" turning a"worst" idea into a good one.”
“No idea is a bad idea, you only have tobe creative”Original idea: Sell umbrellas in desert                     How change...
Sell umbrellas in desert               Need?:               People sweat, need water and need               protection fro...
Sell umbrellas in desert                      Our target market                                    Cairo, Egypt           ...
Sell umbrellas in desert                   Imagine the ideal situation for people                   to enjoy the touristic...
Sell umbrellas in desert                      Change the features, make our                      umbrella a unique product...
Sell umbrellas in desert                     Selling this NEW Umbrella with these                     new features we crea...
Sell umbrellas in desert….   It’s a good idea!!!    “Cool Partner for Hot Deserts”
Upcoming SlideShare
Loading in …5
×

Technology Entrepreneurship Venture Lab 2012 - Umbrellas for the deserts

1,220 views
1,133 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,220
On SlideShare
0
From Embeds
0
Number of Embeds
838
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Technology Entrepreneurship Venture Lab 2012 - Umbrellas for the deserts

  1. 1. “Short "commercial" turning a"worst" idea into a good one.”
  2. 2. “No idea is a bad idea, you only have tobe creative”Original idea: Sell umbrellas in desert How change your mind?  Can we identify unsatisfied needs?  What can we do to add value?  What innovation can we bring to make the product useful?
  3. 3. Sell umbrellas in desert Need?: People sweat, need water and need protection from the Sun in desert.How con we add value?: Change the features of our product in order to satisfy our clients How con we do the product useful?: Imagine the ideal situation for people to enjoy the touristic places with hard climate and do REAL
  4. 4. Sell umbrellas in desert Our target market Cairo, Egypt Sahara, Argelia Sechura, Perú Jaisalmer, India Atacama, Chile And more… Just Egypt is one of the most touristic places in the world: In 2011, there were about 9.5 million foreign tourist arrivals Tourists travel all around the world
  5. 5. Sell umbrellas in desert Imagine the ideal situation for people to enjoy the touristic places with hard climate and do REAL FUN See the pyramids with less temperature, less sun and without feeling thirsty Our new product!!! + + + = The Desert Dessert Umbrella
  6. 6. Sell umbrellas in desert Change the features, make our umbrella a unique product: Umbrella ventilator and thermo: it charges with sun energy and the thermo is integrated Umbrella lead:Umbrella shower: in the handle of the umbrella Making a memorable nightwith an independent walk in desertwater deposit + +
  7. 7. Sell umbrellas in desert Selling this NEW Umbrella with these new features we create value and satisfy needs Shower when you want You can use the ventilator to freshing you in desert refresh yourself temperature You can drink water from thermo if you feel thirsty And, of course the umbrellaYou can use light if want to spend a night protect from the sun….time in desert
  8. 8. Sell umbrellas in desert…. It’s a good idea!!! “Cool Partner for Hot Deserts”

×