JetBlue Marketing Plan By Kevin Cox, Matt Johnson, Sreenath Nampally
Objective
Objective
Objective
Current Market Position
Current Market Position
Current Market Position
SWOT Effective Aircraft operations Well-positioned in New York metropolitan area Active Marketing and low cost distributio...
SWOT Recovery of US airline industry Low cost airlines do well in bad economy Southwest Strengths Intense competition and ...
SWOT Effective Aircraft operations Well-positioned in New York metropolitan area Active Marketing and low cost distributio...
SWOT Effective Aircraft operations Well-positioned in New York metropolitan area Active Marketing and low cost distributio...
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ppt6

  1. 1. JetBlue Marketing Plan By Kevin Cox, Matt Johnson, Sreenath Nampally
  2. 2. Objective
  3. 3. Objective
  4. 4. Objective
  5. 5. Current Market Position
  6. 6. Current Market Position
  7. 7. Current Market Position
  8. 8. SWOT Effective Aircraft operations Well-positioned in New York metropolitan area Active Marketing and low cost distribution channels High Debt and fixed obligations Sluggish profits and margins
  9. 9. SWOT Recovery of US airline industry Low cost airlines do well in bad economy Southwest Strengths Intense competition and price discounting Consolidation in the airline industry Terrorism Government regulations Southwest Weaknesses
  10. 10. SWOT Effective Aircraft operations Well-positioned in New York metropolitan area Active Marketing and low cost distribution channels Recovery of Economy & Industry Low cost Airlines Competition Consolidation Terrorism Regulation S O High Debt Obligations Sluggish Profits Low Margins W T
  11. 11. SWOT Effective Aircraft operations Well-positioned in New York metropolitan area Active Marketing and low cost distribution channels Recovery of Economy & Industry Low cost Airlines Competition Consolidation Terrorism Regulation S O High Debt Obligations Sluggish Profits Low Margins W T

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