VW beams in Star Trek stars to promote e-Golf EVVolkswagen just set its e-mobility commercial phaser...

1. Video: VW beams in Star Trek stars to promote e-Golf EV
VW beams in Star Trek stars to promote e-Golf EV
Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast
Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a
new advertisement for its growing stable of electric vehicles. Even though it's in German, we think
you can get the idea.
VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees
Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and
the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't
even born when Shatner started pitching for Priceline, let alone the original Trek series and just
enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one
in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch
line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars
universe, we recommend clicking here.
VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than
the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-th-
-scenes videos (in English) below. Our Quick Spin of the E-up! are available here.
http://green.autoblog.com/2014/10/07/vw-beams-in-star-trek-stars-to-promote-e-golf-ev/