OMSPhoenix6-15-2011-workshop three

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Social measurement: metrics and ROI

Social measurement: metrics and ROI

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  • 1. Social Measurement
    Workshop 3:
  • 2. Kathy Jacobs
    CallKathy for social media support, training, and consulting!
  • 3. Tools, tools, tools
  • 4. What’s outthere?
  • 5. Learn more at:
    What Are The Best Social Media Monitoring Tools? [Infographic]
    http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/
  • 6. What have I used?
    TweetDeck
    SocialMention
    Sysomos
    UberVu
    HowSociable
    Visibli
    Klout
    Social Media Monitoring Tools
    http://vitaminch.com/blogs/2010/07/08/july-social-media-club-phoenix-social-media-monitoring/
  • 7. What about autoposting?
    Ok when…
    One piece of content, many places to post
    Pre-scheduled posts
    Multiple posters
    Not OK when…
    Invasive
    No human touch
    Spamming
    Stupid
    Most of all:
    Don’t be a BOT
  • 8. Your turn
    Each table pick a monitoring tool and pull together a short report for the group telling us:
    Which tool you picked
    What it does
    Good points
    Bad points
    Cost
    Time limit 10 minutes
  • 9. Data strategy
  • 10. What about measurement?
  • 11. Your content
    Google Analytics
    Facebook page and ad analytics
    Flickr stats (pro accounts only)
    Follower and Following data
    Click through data
    YouTube Stats
  • 12. Content about you
    Hits/comments/likes
    Changes over time
    New mentions
    Back links
  • 13. Do you know how your customers feel about you?
  • 14. Your turn
    Determine two sets of data you need to acquire to measure the impact of your content, two sets to measure content about you, and whether you will use sentiment data.
    Time Limit: 10 minutes
  • 15. Return on Investment
  • 16. What is ROI?
    Benefit - Cost
    Cost
  • 17. Costs are…
    Tool Acquisition
    Personnel
    Hardware to support
    Gadgets to support
    Face to face events
  • 18. Benefits are…
    Decrease in support costs
    Customer retention
    Sales
    Reputation
    Visibility
  • 19. ROI is not the only measure
  • 20. Metrics alone are not the objective!
  • 21. Your turn
    Using the data decisions made earlier, determine your ROI equation and document three other goals for your SMM plan.
    Time Limit: 10 minutes
  • 22. Selling social inside the company
  • 23. How will you share with…
    … the CEO
    … another department head
    … a member of another department
    … an existing customer
  • 24. Staying engaged and enthused
  • 25. Sanity tips
    Love it or leave it
    Connect with others in your industry
    Connect with others in online world
    Keep your own brand going
    Have an outlet outside of work
  • 26. Sometimes you have to break the rules
    Do something your community doesn’t expect
    Try new sites and tools
    Expand the team
    Deal with volunteers
  • 27. Your turn
    Share with your table group one tip for preventing social media burnout.
    Time limit: 3 minutes
  • 28. Growing your skills
  • 29. Stay connected
  • 30. Events you should attend…
  • 31. Post workshop assignment
    Sign up for at least one of the events on the previous page. Attend, volunteer to help, or present. It will do you good!
  • 32. Wrap up