OMSPhoenix6-15-2011-workshop three

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Social measurement: metrics and ROI

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OMSPhoenix6-15-2011-workshop three

  1. 1. Social Measurement<br />Workshop 3:<br />
  2. 2. Kathy Jacobs<br />CallKathy for social media support, training, and consulting!<br />
  3. 3. Tools, tools, tools<br />
  4. 4. What’s outthere?<br />
  5. 5. Learn more at:<br />What Are The Best Social Media Monitoring Tools? [Infographic]<br />http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/<br />
  6. 6. What have I used?<br />TweetDeck<br />SocialMention<br />Sysomos<br />UberVu<br />HowSociable<br />Visibli<br />Klout<br />Social Media Monitoring Tools<br />http://vitaminch.com/blogs/2010/07/08/july-social-media-club-phoenix-social-media-monitoring/<br />
  7. 7. What about autoposting?<br />Ok when…<br />One piece of content, many places to post<br />Pre-scheduled posts<br />Multiple posters<br />Not OK when…<br />Invasive<br />No human touch<br />Spamming<br />Stupid<br />Most of all: <br />Don’t be a BOT<br />
  8. 8. Your turn<br />Each table pick a monitoring tool and pull together a short report for the group telling us:<br />Which tool you picked<br />What it does<br />Good points<br />Bad points<br />Cost<br />Time limit 10 minutes<br />
  9. 9. Data strategy<br />
  10. 10. What about measurement?<br />
  11. 11. Your content<br />Google Analytics<br />Facebook page and ad analytics<br />Flickr stats (pro accounts only)<br />Follower and Following data<br />Click through data<br />YouTube Stats<br />
  12. 12. Content about you<br />Hits/comments/likes<br />Changes over time<br />New mentions<br />Back links<br />
  13. 13. Do you know how your customers feel about you?<br />
  14. 14. Your turn<br />Determine two sets of data you need to acquire to measure the impact of your content, two sets to measure content about you, and whether you will use sentiment data.<br />Time Limit: 10 minutes<br />
  15. 15. Return on Investment<br />
  16. 16. What is ROI?<br />Benefit - Cost<br />Cost<br />
  17. 17. Costs are…<br />Tool Acquisition<br />Personnel<br />Hardware to support<br />Gadgets to support<br />Face to face events <br />
  18. 18. Benefits are…<br />Decrease in support costs<br />Customer retention<br />Sales<br />Reputation<br />Visibility<br />
  19. 19. ROI is not the only measure<br />
  20. 20. Metrics alone are not the objective!<br />
  21. 21. Your turn<br />Using the data decisions made earlier, determine your ROI equation and document three other goals for your SMM plan.<br />Time Limit: 10 minutes <br />
  22. 22. Selling social inside the company<br />
  23. 23. How will you share with…<br />… the CEO<br />… another department head<br />… a member of another department<br />… an existing customer<br />
  24. 24. Staying engaged and enthused<br />
  25. 25. Sanity tips<br />Love it or leave it<br />Connect with others in your industry<br />Connect with others in online world<br />Keep your own brand going<br />Have an outlet outside of work<br />
  26. 26. Sometimes you have to break the rules<br />Do something your community doesn’t expect<br />Try new sites and tools<br />Expand the team<br />Deal with volunteers<br />
  27. 27. Your turn<br />Share with your table group one tip for preventing social media burnout. <br />Time limit: 3 minutes<br />
  28. 28. Growing your skills<br />
  29. 29. Stay connected<br />
  30. 30. Events you should attend…<br />
  31. 31. Post workshop assignment<br />Sign up for at least one of the events on the previous page. Attend, volunteer to help, or present. It will do you good!<br />
  32. 32. Wrap up<br />

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