OMSPhoenix6-15-2011-workshop four

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Harnessing the Open Graph

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OMSPhoenix6-15-2011-workshop four

  1. 1. Workshop 4:Harnessing FB’s Open Graph
  2. 2. CallKathy for social mediasupport, training, and consulting!KATHY JACOBS
  3. 3. WHAT IS THE OPEN GRAPH
  4. 4. OpenGraph - Facebook pagesfrom your site content
  5. 5. IMPLEMENTING IT
  6. 6. The long way… codehttp://developers.facebook.com/docs/opengraph/1. Configure meta tags for page2. Add the Like button code3. Test the before releasing into wild4. Connect site page to FB page or application5. Customize the meta tags6. Customers publish content by clicking buttons
  7. 7. Feed Facepile Send The easier way: Comments Social Plugins Like (button or box)Facebook Social Recommend Plugins Login Registration Live stream
  8. 8. Step 1: Get button code
  9. 9. Step 2: Get the tags
  10. 10. Step 3: Add it to your site• Button code goes in content areas• Tags go in <head> area of page
  11. 11. Things to think about• Utilize the sites that already implemented OpenGraph• Try not to over clutter your pages with FB buttons – they aren’t the whole world• Use them for events – Great way to connect!
  12. 12. Your turnDetermine where you would use a social pluginPick one plugin to implement on your siteUse the forms accessed through:http://developers.facebook.com/docs/plugins/Create the code & tags for a button for your siteTime limit: 10 minutes
  13. 13. IS THERE MORE TO IT?
  14. 14. Open Graph is more than just FB• Google +1• Twitter Follow and Tweet• LinkedIn Share• Amplify• AddToAny and equivalents
  15. 15. What is AddTo Any?
  16. 16. EXAMPLES ON OTHER SITES
  17. 17. TechCrunch
  18. 18. Google Top News• Expand top news items• Share from there
  19. 19. Eventbrite
  20. 20. oneforty.com
  21. 21. This event
  22. 22. What do I use on my blog?
  23. 23. Your turnDetermine which other open graphimplementations you would use for your siteand how you would implement them. Come upwith three ways the rest of the open graph canhelp you increase cross channel interactions.Time limit: 10 minutes
  24. 24. ORGANIZATION BUY IN FOR THEOPEN GRAPH
  25. 25. “But it’s our content!”
  26. 26. “Why not just share it ourselves?”
  27. 27. “If our content iseverywhere, isn’t that spamming?”
  28. 28. “What is it going to cost?”
  29. 29. Your turn• Brainstorm within your group potential brick walls to using the social graph and solutions for them.• Time limit 10 minutes
  30. 30. WHAT DOES THIS DO FOR ME?
  31. 31. WHAT ELSE DO YOU WANT TOKNOW?

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