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  • 1. A2 Media Studies Advanced production portfolio The pitch Amelia Hicks, Gabby Janes, Paige Weir
  • 2.
    • Title: Ugly
    • Artist: Sugababes
    • Intended length: 3.40
    • Genre: Pop
    Details about our main production
  • 3. The sound style Before we decided on what song we wanted to do we all agreed that we wanted to do a song where we could fit in a story to the lyrics, to keep going back to throughout the production. As we knew this could potentially make our production more interesting and varied so we could try and achieve the best grades we could. After looking at lots of different songs by girl bands and single women artists we had to choose between The Saturdays – Ego and Sugababes – Ugly. Here is the song we have chosen to do for our music video: Sugababes – Ugly http://www.youtube.com/watch?v=4nD2vZfdzGg&ob=av2e We decided to do this one as Sugababes has 3 members and there is 3 of us so we can each have the same amount of lip syncing. But also, because we thought that the song lyrics have a lot of meaning to them so they would be good for making a story to and because, although it is a slow-tempo song, the chorus is quick enough for us to dance to if we wanted to include dance moves and it isn’t so slow that we can’t lip sync effectively to it.
  • 4. Mise en scene
    • We are currently not a hundred percent sure of our locations, we know that some shots we want to be filmed in someone’s house most likely a bedroom so we can use props like a dressing table or wardrobe to transform “Millie” into “Maya” we also decided we want some locations to be outside so our music video will get he feel for nature, and pure beauty.
    • We want to keep our costume fairly simple as the song lyrics put across that it doesn't matter what you look like on the outside as it only matters what you are like on the inside. Therefore we want our costume to be simply to help portray this image.
    • One of the key props we are going to use is a white mask, to use on one of the choruses when one person puts it on then takes it off and then another person puts it on, but we will make it to look like it flows from one person to the next.
    • Our lighting may be used to highlight certain people as we may want them to stand out although apart form this we will use ordinary lighting to light our shots which will often be day light.
    This is the house and grounds we are hoping to shoot on as it’s a wide open space and has a lot of different features inside and out side the house. It also has a lake so we could use that for any other initial ideas.
  • 5. Genre & stylistic influences The genre of the song we have chosen, ‘Ugly’, is pop. We decided on this type of music as we all are fans of the genre and know this song well meaning that it would be more enjoyable for us to produce. Also, as Pop is generally aimed at the teen/young adult age group, we can ensure that we make a production that appeals, with us knowing what the market wants and enjoys, to our own target audience. ‘ Pop music - music of general appeal to teenagers; a bland watered-down version of rock'n'roll with more rhythm and harmony and an emphasis on romantic love’* Some other examples of pop artists along with Sugababes, are Jessie J, Britney Spears, and Adele, who have all had hit records, with the song being focused around love and/or relationships, matching the definition of Pop. *reference – thefreedictionary.com
  • 6. Style influences The style of clothing we have gone for is a lot different from the initial Music video, as this video was shot back in 2005, and the fashion has changed since. We didn’t want to be to dressy as this song shows emotion and its not a dance or rock anthem, so we need something stylish but Subtle. In there video they all have an individual Style, although in our case we all have the same fashion sense, and want to link in but look Individual. Here are some ideas: There clothing is not the same but they all link in and they look like a girl band should. We looked at The Saturdays, Parade, and The pussycat dolls for our main inspiration.
  • 7. Intended audience & how they will be targeted The intended audience for our music video will be teenage girls as the song lyrics relate a lot to being self-conscious, caring a lot about image and realising that you should love yourself for who you are on the inside instead of what you look like on the outside. Which are all issues which teenage girls can easily relate to. Our intended audience will have a small disposable income in comparison to other members of the population as they will either have a part time job or they will be living off their parents money therefore the things they spend their money on is likely to be going out to clubs or occasionally the cinema and shopping as their social life will be what they want to spend their money on. They are likely to watch a variety of TV shows for example “The only way is Essex” or “Made in Chelsea” as well as TV shows like “Eastenders” and “Hollyoaks”. They are also likely to read magazines such as Cosmo, Company and Bliss as these all contain articles which relate to our intended audience. We will target our audience by starring in the production ourselves so other teenage girls can relate to us easily as we are of similar age and we will also wear fashionable clothes which will interest young girls.
  • 8. The visual style After looking at other music videos by girl bands such as, Girls Aloud and Sugababes, we have noticed that they use a lot of close ups or medium shots of the each member of the band when they are singing and then lots of wide shots to show all the band together and their surroundings. They also all have quick editing to make the video interesting with lots of different shots. We have used these as inspiration for our own music video, as we would also like to include close ups and wide shots of us when we are singing. However, we also plan to have a story that fits the song lyrics, with lots of different camera shots, that we keep going back to throughout the song to make our production varied and interesting. An example of a song with a story throughout that we got inspiration from is: Shontelle – Impossible http:// www.youtube.com/watch?v =NWdrO4BoCu8&ob=av2e From watching the original production of the song we’ve chosen to do, we notice that the video isn't particularly creative. Although there is a clear story that does link into the lyrics of how ‘people are all the same, and we only get judged by what we do’, there is no illustrative examples of a clear relationship between the lyrics and visuals, this is where the video shows images of what the lyrics are talking about. We are planning on trying to include this.  … .
  • 9. A music video with lots of illustrative examples in is: Just Jack - The day I died An example is when the lyrics say: ‘so I leave work get to the high street and i miss my bus’ and an image is shown of the actor missing his bus. Another feature that we would like to include, that the Sugababes video doesn’t, is images of just us singing in a different location. As Sugababes only use one location throughout their whole video. So to make our video more interesting and appealing we are planning on using more than one location.
  • 10. Narrative structure
    • The narrative structure throughout our music is going to be key as we have many different ideas we need to make sure that they flow and the audience will still be able to understand what is happening. Our main story line is going to be “Millie” looking back at herself which will be played by her younger sister “Maya”.
    • Throughout our production we have planned to have a background story relating to the lyrics as we believe this will grab the audiences attention as well as allowing us to have various different shots.
    • One of the ideas we have for our music video is starting off with Millie who we will fade into her little sister (Maya) which will hopefully show her insecurities and show what her life was like when she was younger as she looks back.
    • As the chorus is repeated a lot throughout our song therefore we need many different ideas one of these will be with a plain white mask. The shot will be a close up and when they take the mask off the face underneath will be different which will relate to the lyrics “people are all the same”.
    • We are planning the story to be focused around a shy insecure girl growing up and showing how she has changed as well as everyday life and how you perceive it as to what is actually happening on the inside instead of just appearance.
    • We are going to include a variety of close-up shots of each member when they are singing as well as wide shots of all the group together.
  • 11. Ancillary task 1 Our first ancillary task will be a magazine advertisement as we believe this is the most likely way to attract our intended audience. In this we are going to put images of the band. You will find our advertisement in magazines that appeal to teenage girls such as: Sugar or Bliss .
  • 12. Ancillary task 2
    • For our second ancillary task we are going to be a digi pack which will consist of;
    • Lyrics to the song
    • Images of the band
    • Tour dates
    • Background information on the artist
    • We want our digi pack to represent a girly image which teenage girls can relate to and inspire to be like.
  • 13. Team roles To make sure we all achieve the best grades we can we are planning on all sharing out the jobs equally. We are all planning on starring in the production and taking turns in filming, editing and planning. Conclusion The unique selling point of our production is going to be: The story of Millie and Maya which will be consistent throughout the whole music video we believe this is likely to grab the audiences attention as well as making it unique form other music videos as it wont just be the typical “three girls dancing” as you see in many music videos we wanted to make ours more interesting for the audience.
  • 14. People are all the same And we only get judged by what we do Personality reflects name And if I'm ugly then So are you So are you Everybody talks bad about somebody And never realises how it affects somebody And you bet it won't be forgotten Envy is the only thing it could be Cos people are all the same (The same, the same) And we only get judged by what we do (What we do, yeah, yeah) Personality reflects name And if I'm ugly then (Yeah, you) So are you So are you People are all the same (Oh, oh, oh) And we only get judged by what we do (What we do, yeah) Personality reflects name And if I'm ugly then (Yeah, so are you) So are you So are you When I was 7 They said I was strange I noticed that my eyes and hair weren't the same I asked my parents if I was OK They said you're more beautiful And that's the way they show that they wish That they had your smile So my confidence was up for a while I got real comfortable with my own style I knew that they were only jealous cos People are all the same And we only get judged by what we do Personality reflects name And if I'm ugly then So are you So are you There was a time when I felt like I cared That I was shorter than everyone there People made me feel like life was unfair And I did things that made me ashamed Cos I didn't know my body would change I grew taller than them in more ways But there will always be the one who will say Something bad to make them feel great People are all the same And we only get judged by what we do Personality reflects name And if I'm ugly then So are you So are you