AS Media StudiesG321 Foundation Production Evaluation Daisy Nicholls
Question one- In what way does your media productuse, develop or challenge forms and conventions of real media products?Titles: What we are trying to show the audience is that our films going to be a social realist drama genre. We have gone for the monochrome look throughout our titles as that gives it an edgy/dark look. Our titles are sharp edged and bold, like they are almost shouting at you- which we made in a graffiti maker, we thought this was appropriate because the graffiti is present in a lot of films to do with social realist, as they are usually shot on estates that are run down or based in naturalistic scenery.
•This is our opening shotUse of Flashforward: to our film opening. We started with a flash forward so that this will have the effect where it will draw the audience in to watching the rest of the film. •We went for the more dramatic image for the flash forward opening, so that the audience know straight away that this film is dealing with serious issues. Inspiration American beauty was our inspiration as it is a drama that is set in the present, which also begins with a flash-forward, which gives us an idea of the story genre and story line that we will be faced with.
Mise en scene: •For our film opening weused very naturalistic/basic Mise en scene.• As our film genre is social realist, we decided to set inin basic settings as it wouldmake it more realistic to real life scenarios. This shows our Inspiration naturalistic interior to For our inspiration we used the film train spotting, our film opening, showing as that uses very naturalistic mise en scene and also run down rough areas. We used our inspiration to it is not a glamorous shoot in poles lane as that is quite rough and scummy location and it is just a looking, as we used an ordinary house to not symbolise ‘glam’. normal basic house.
Use of Sound:Our Music we ended up using is called‘The Third Place’, we chose this because itgave an edgy feel to our film opening,which created a high amount of suspenseand tension to our audience.Originally we filmed Bethan singing ‘ TheA team’ by Ed Sheran, After converting itinto our video we realised that this musicwas not suitable, as it was to up beat. Andalso was sung a little flat at times.Therefore we come across this soundtrackwhich we thought was appropriate inbuilding tension.
Question Two – How does your media product represent certain social groups? Explain who yourCharacterisation of Poppy: main characters are. For our characterisation we wanted to go for lower class and rough looking. As the main character is a prostitute our main focus was on her, making her look like a stereotypical prostitute ,wearing revealing clothes and keeping to black and white colours. Sympathise - We aim for the audience to sympathise with Poppy as she is the victim. We did this by Poppy being the only voiceover and not having the murderer speak at all, to get the audience on her side. ‘Pretty women’ however was completely opposite to our idea of a stereotypical prostitute. Julia Roberts is made up to be a very Hollywood view of what prostitutes look like, and this was Inspiration not the route we wanted For our inspiration we used ‘ London to to go down. We wanted Brighton’. We thought this was a very the more run down, lower class look. appropriate film to look at, as Kelly is a very stereotypical prostitute, who looks rough and very lower class .We used very similar clothing style to her.
Characterisation of the murderer: For the characterisation of the murderer, we wanted to give him the lower class/rough look. We achieved this by giving him the hoodie, the cap and also the cigarette to empathise the ‘bad’ look.Inspiration: Our inspiration for the characterisation of the murderer was inspired by London to Brighton’s Derek.He is the powerful character in the film and is the pimp and has control over the prostitutes. We used him as ourinspiration because Harry has control over Poppy and is the bad guy in our film opening.
Question Three – What kind of media institution might distribute your media product and why? If a film distribution company was to back our film, I think that Channel 4 films would put fundraising into our film and show it on their channel. I feel this because Channel four do films similar to ours in genres being social realist and serious dramas. Our film would be entitled to The national Lottery funding by first light, which give This is England 86’ is a channel four series money to first starter film companies that production which is similar to our film opening,have just started out in Film making. As we are British and in ways being that it is a social realist dramafilmed in Britain, with a British director, this also entitles us which deals with serious issues.to funding from the Lottery.Art house Cinema – If our film was to bescreened in cinemas, I feel that it would beexhibited in art house cinema as it has theabsence of Special effects, upbeat storylinesand famous actors, which draw people intogoing into multiplex cinemas. Our film isindependent and low budget, therefore wouldbe shown in Local art house cinemas.
Question four-Who would be the audience for your product? Classification-The age rating for our film would be a 15. We decided this because of the drug and sex content it holds, and also the appearance of violence throughout our film opening. Which would not be suitable for under 15’s. Target Gender -Our film opening would be targeted at both genders, due to the social realist genre, that deals with serious issues that would grip both male and females. Although the genders may have different views of the films storyline, i.e. who to sympathise with etc. I think the event that people would go to watch this would maybe be a date or a girls/boys night out. The main audience to be attracted to watch our film would be people who have previously watched social realist dramas, such as London to Brighton, Shifty and Trainspotting, As these films all involve content unsuitable for under 15’s as it involves a high level of sex,crime/violence and drugs. These three films also deal with serious issues which are hard watching, just like our film Honeybear, it deals with serious issues.
Question five – How did youattract/address your audience? Music – Our music has a big effect on the mood and feelings of the viewers. The tense and suspicious atmosphere the music creates makes the viewers feel on the edge and grips them into the film, as the music clearly insinuates something bad is coming up. Emotional Appeal – Our film opening has emotional appeal to the audience, due to the fact that it deals with serious issues that involve a hard hit to the audience. This makes it emotional to the audience because of the serious issues it deals with, causes them to sympathise with various characters and to engage with what they are feeling. Camera Style – In our film we have used handheld cameras, to make it seem more realistic and to create more tension and suspense. We got our inspiration from Paranormal activity, as they have used handheld cameras throughout all three of their films, and have successfully created thrills and tension throughout.
Question six -What technical skills have you learnt and how has your understanding of the film production developed during the process of constructing thisBlogging product?Since the start of our film production, we haveall learnt how to blog about our updates on theproduction and everything that is happeningwith them. Involving pictures, comments, posts,videos, hyperlinks and animatics.•I have learnt how firstly to create a blog, weused www.blogger.com as it is simple and easyto use and create a blog.•I also learnt to upload photographs from ourproduction onto the blog. These photographsinclude pictures that we took on set shooting andphotographs of pieces of important paper that •We have also learnt how to upload videos andeverybody in the group need to see. slide share PowerPoints. On our blogs we• Every time we did something to do with our have our first and second cuts of our filmproduction, we done an update on our opening and also title research PowerPointindividual blogs. Whether it being things such using a slide share software.as; music choice to evaluations of our shoots. • Another thing we have learnt to do is to put• We also learnt how to upload animatics. By hyperlinks on our blogs to film extracts. We useusing these it helps give a good portrayal of these because then it gives more of an idea ofwhat happened on our shoots as we are showing the inspiration we have used and included ina huge range of photographs. our film opening.
Camera Skills Since starting the production I have learnt how to use the handheld cameras properly. This is because we used a handheld camera throughout the production and we used our inspiration from paranormal activity sequel films. •I have learnt how to use the zoom on the camera’s and correct camera angles. We learnt properly what camera angles proper names are, how to indentify them and what correct way there is to use them when shooting a shot. We•I also learnt how to use the boom microphone bared the camera angles in mind whenwhen doing our production, as some of our shooting our production.filming involved sound, therefore we wanted it to •We also learnt how to upload our videos frombe clear, so we added the boom microphone into the camera. At first I felt nervous when havingthe slot on the camera. This involved me holding to do this part, as I was never quite sure how tothe camera on the boom pole as close to the actually do it and needed help. But eventually Isubject as I could without getting it in shot. This managed to learn how to do it, it involves thethen enabled us to get clear and loud speech in black mains lead with the number that matchesour production. up to the camera, and also the usb lead toOur Camera Shots upload them onto the computer ready to edit. Extreme close up Long shot Medium Close Up
For our production, Premier was a big part of it, as it was ourEditing editing software we used to put our video together and what we used to tweak our production.• Premier was the hardest thing for me your documents to find the attachments wanted. Thiswhilst doing our production. I found then goes into your imports at the left hand side ofediting the hardest part as I found premier Premier.very complicated, and that there was a lot • We also learnt how to do special effects in ourto remember which I struggled with quite a production, by using things such as cross fades andbit and needed more guidance on. Only fade to black to make it look more visually interesting.towards the end of the making I got the •In our productions we also used captions to add thehang of things. names of the actors, directors and myself and• We learnt how to import still images into Shaunagh’s name and candidate numbers. This wasthe editing line and also how to edit in simple and easily done, once adding the captions yousounds. You do this in the same way by added it into the editing line and then they will appeargoing onto file- import and then going onto in your production.
In the time we have been making our films, Understanding of I think we all learnt the importance of how films are made who is involved in making films and all of the other parts that go into the making and preparation of the film. Director – They control a films artistic and dramatic aspects, while guiding the technical crew and actors. Whilst going through the production of our film, we learnt the importance of the directors job. As once we shot in poles lane without our director present, this didn’t turn out well as then we found out we did things wrong; due to not having our director present to direct us. We learnt from our mistakes after this shoot, and continued our filming andImportance of location- We learnt made sure that every time we had our director Nicola present with us.that our locations were ofimportance in our film, as the mise Production – When we first starteden scene is the atmosphere creator. producing our film, we all did a storyboardSuch as poles lane creates a sense of of our idea as a group and then photocopiedeeriness, and Poppys bedroom mise it so we all had a copy. This included theen scene creates the atmosphere of shots, the camera angles and what the actor/dark and gloom, which gives the actress has to do in the shot. This helped ussense of something being wrong and because when it come to actually shooting itportrays tension to the audience. we knew exactly what we was doing, which saved us time in the long run. It also involved the time we shot Planning/Organisation - Planning and organisation is a key importance when producing a film. Therefore we created a call sheet at every shoot we went on, this involved contact numbers for everybody, times of meeting/where and what each member of the group has to bring along to include in the film – props, camera equipment etc. We also involved health and safety, such as making sure there is no trailing leads, obstructing doorways and suitable shoes and clothing for all weather conditions.
Question seven –Looking back at your preliminary task,what do you feel you have learnt in the progression from it to the main product? Organisation – I feel that our organisation from when we did our preliminary has progressed whilst doing our production as I have learnt the importance of planning. Although we did a storyboard so we knew exactly what we was doing when filming, we didn’t do a call sheet, therefor it made it a bit unorganised as we wasn’t sure of what we needed to bring prop wise etc. To avoid pitfalls when doing our production, we made our storyboard a lot more detailed with timings and camera angles and used a detailed call sheet which informed the group exactly everything we all needed to know. This taught me that the planning of the production was very important to our success.What we learnt from the Preliminary task and Editing – Since doing our preliminary task I feelkept in mind for coursework - that I have gained more confidence on usingIn our preliminary task we made a few premier software to edit our production. Before nowmistakes which we wasn’t happy with. I have never used premier and now I feel that I have•Eye line match did not look correct basic knowledge on the tools on the software. Such•Match on action was not right as using the razor tool to cut off bits of unwanted•180 degree rule was not obtained video shots. When doing the preliminary task I feelTherefore when doing our honeybear film that I struggled a lot using premier and relied a lotproduction we made sure we did not repeat on my group to do most of the editing, as I didn’tthese mistakes, as they had a big influence on feel confident enough to put our groups work intoour first task. my hands.