SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Celebrity Endorsements - A Lesson from Lady Gaga

by Experienced Marketing & Sales Specialist at L'Oreal Paris Canada / Schulich School of Business, York University on Mar 28, 2011

  • 2,805 views

In entertainment marketing, sponsorship plays a huge role in marketing partnerships. Polaroid revived its brand and products through a marketing partnership with Lady Gaga. Not only is she a talented ...

In entertainment marketing, sponsorship plays a huge role in marketing partnerships. Polaroid revived its brand and products through a marketing partnership with Lady Gaga. Not only is she a talented performer and artist, she is also an astute business woman. This presentation will tell the story of Polaroid + Lady Gaga.

To read more articles, go to:
1) http://mashable.com/2011/01/07/lady-gaga-video/

2) http://mashable.com/2011/01/06/polaroid-lady-gaga-launch-new-line-at-ces/ -->

Statistics

Views

Total Views
2,805
Views on SlideShare
2,792
Embed Views
13

Actions

Likes
1
Downloads
85
Comments
0

1 Embed 13

http://www.linkedin.com 13

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Celebrity Endorsements - A Lesson from Lady Gaga Celebrity Endorsements - A Lesson from Lady Gaga Presentation Transcript