In entertainment marketing, sponsorship plays a huge role in marketing partnerships. Polaroid revived its brand and products through a marketing partnership with Lady Gaga. Not only is she a talented performer and artist, she is also an astute business woman. This presentation will tell the story of Polaroid + Lady Gaga.
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2) http://mashable.com/2011/01/06/polaroid-lady-gaga-launch-new-line-at-ces/ -->