Brandstorm 2013 Information Session - Schulich
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Brandstorm 2013 Information Session - Schulich

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  • Briefing DaysPre-Case is to see what you can do with very broad macro dataThe idea that you have in pre-case doesn't necessarily have to be the one you stay withMake your idea betterFind a better ideaWorkshops for every product categoryHow to work with an ad agency
  • Primary marketing researchAd Agency deadlines and difficulties12-hour time difference6 teams presenting, completely different perspectives, different presentation styles, great use of multi-mediaGetting questioned by Mr. San Juan, Alain Thiffault, a Body Shop DirectorMr. San Juan announcing the winners

Brandstorm 2013 Information Session - Schulich Brandstorm 2013 Information Session - Schulich Presentation Transcript

  • Timothy Mark, Callie Pak Schulich iBBA, 2012
  • TEAM XSENSETimothy Mark,Marketing TraineeCallie PakCommercial TraineeJoanna SilvaMarketing Intern, Redken Who are we?National Champions, L’Oréal CanadaBrandstorm 2012
  • Agenda #3 Briefing Days#1 Introduction #4 National Comp. #2 Pre - Case #5 International Finals (Paris)
  • Building Your TeamFinding the right combination
  • Look for diversity: • Backgrounds • Specializations • Gender • Strengths & Weaknesses At the end of the day, you want to be able to have a team with different perspectives and experiences
  • Other Factors of Consideration: • Commitment • Extra-curricular • Recruiting • Exams • Exchange **Do you have TIME?What about working with friends?
  • Brandstorm Timeline OCT NOV DEC JAN FEB MAR APR MAY JUN National FinalsBrandstorm Perfecting the Briefing Days in PresentationInfo Session Montreal Working with your team & the agency International Pre-Case Finals
  • Pre-CaseImportant: • Primary Research • Secondary Research • Analysis • Make $ense with numbers • Be well-versed and well-rehearsed • Be presentable Aim to BE THE BEST!
  • Briefing DaysFind a BETTER idea Understanding Products/Cate gories Learn to Work with an AGENCY Make your idea BETTER
  • National Finals
  • Working Together
  • Research & Analysis
  • Ad Agency Collaboration The Work:Everyone has a beauty c ode. What’s yours? • Strict Timelines MixY U , the new customized beauty line. OR • Constant Communication • Feedback • Revisions, Revisions, Revisions • Final Product
  • International Finals
  • Final Tips1) Do not settle for mediocre ideas2) Be honest if you don’t agree with each other3) Lose only if your idea is inferior4) Make Canada and Schulich proud! GOOD LUCK!!