Brandstorm 2013 Information Session - Schulich Presentation Transcript
Timothy Mark, Callie Pak Schulich iBBA, 2012
TEAM XSENSETimothy Mark,Marketing TraineeCallie PakCommercial TraineeJoanna SilvaMarketing Intern, Redken Who are we?National Champions, L’Oréal CanadaBrandstorm 2012
Agenda #3 Briefing Days#1 Introduction #4 National Comp. #2 Pre - Case #5 International Finals (Paris)
Building Your TeamFinding the right combination
Look for diversity: • Backgrounds • Specializations • Gender • Strengths & Weaknesses At the end of the day, you want to be able to have a team with different perspectives and experiences
Other Factors of Consideration: • Commitment • Extra-curricular • Recruiting • Exams • Exchange **Do you have TIME?What about working with friends?
Brandstorm Timeline OCT NOV DEC JAN FEB MAR APR MAY JUN National FinalsBrandstorm Perfecting the Briefing Days in PresentationInfo Session Montreal Working with your team & the agency International Pre-Case Finals
Pre-CaseImportant: • Primary Research • Secondary Research • Analysis • Make $ense with numbers • Be well-versed and well-rehearsed • Be presentable Aim to BE THE BEST!
Briefing DaysFind a BETTER idea Understanding Products/Cate gories Learn to Work with an AGENCY Make your idea BETTER
Research & Analysis
Ad Agency Collaboration The Work:Everyone has a beauty c ode. What’s yours? • Strict Timelines MixY U , the new customized beauty line. OR • Constant Communication • Feedback • Revisions, Revisions, Revisions • Final Product
Final Tips1) Do not settle for mediocre ideas2) Be honest if you don’t agree with each other3) Lose only if your idea is inferior4) Make Canada and Schulich proud! GOOD LUCK!!