Timothy Mark, Callie Pak       Schulich iBBA, 2012
TEAM        XSENSETimothy Mark,Marketing TraineeCallie PakCommercial TraineeJoanna SilvaMarketing Intern, Redken         W...
Agenda             #3 Briefing Days#1 Introduction              #4 National Comp.   #2 Pre - Case                   #5 Int...
Building Your TeamFinding the right combination
Look for diversity:  •   Backgrounds  •   Specializations  •   Gender  •   Strengths &      Weaknesses  At the end of the ...
Other Factors of         Consideration:            • Commitment               • Extra-curricular               • Recruitin...
Brandstorm Timeline  OCT          NOV        DEC     JAN         FEB       MAR       APR    MAY    JUN                    ...
Pre-CaseImportant:  • Primary Research  • Secondary Research  • Analysis  • Make $ense with    numbers  • Be well-versed a...
Briefing DaysFind a BETTER idea    Understanding                      Products/Cate                      gories           ...
National Finals
Working Together
Research & Analysis
Ad Agency Collaboration                                                         The Work:Everyone has a beauty c ode.    W...
International Finals
Final Tips1)   Do not settle for mediocre ideas2)   Be honest if you don’t agree with each other3)   Lose only if your ide...
Brandstorm 2013 Information Session - Schulich
Brandstorm 2013 Information Session - Schulich
Brandstorm 2013 Information Session - Schulich
Brandstorm 2013 Information Session - Schulich
Brandstorm 2013 Information Session - Schulich
Brandstorm 2013 Information Session - Schulich
Brandstorm 2013 Information Session - Schulich
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Brandstorm 2013 Information Session - Schulich

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  • Briefing DaysPre-Case is to see what you can do with very broad macro dataThe idea that you have in pre-case doesn't necessarily have to be the one you stay withMake your idea betterFind a better ideaWorkshops for every product categoryHow to work with an ad agency
  • Primary marketing researchAd Agency deadlines and difficulties12-hour time difference6 teams presenting, completely different perspectives, different presentation styles, great use of multi-mediaGetting questioned by Mr. San Juan, Alain Thiffault, a Body Shop DirectorMr. San Juan announcing the winners
  • Brandstorm 2013 Information Session - Schulich

    1. 1. Timothy Mark, Callie Pak Schulich iBBA, 2012
    2. 2. TEAM XSENSETimothy Mark,Marketing TraineeCallie PakCommercial TraineeJoanna SilvaMarketing Intern, Redken Who are we?National Champions, L’Oréal CanadaBrandstorm 2012
    3. 3. Agenda #3 Briefing Days#1 Introduction #4 National Comp. #2 Pre - Case #5 International Finals (Paris)
    4. 4. Building Your TeamFinding the right combination
    5. 5. Look for diversity: • Backgrounds • Specializations • Gender • Strengths & Weaknesses At the end of the day, you want to be able to have a team with different perspectives and experiences
    6. 6. Other Factors of Consideration: • Commitment • Extra-curricular • Recruiting • Exams • Exchange **Do you have TIME?What about working with friends?
    7. 7. Brandstorm Timeline OCT NOV DEC JAN FEB MAR APR MAY JUN National FinalsBrandstorm Perfecting the Briefing Days in PresentationInfo Session Montreal Working with your team & the agency International Pre-Case Finals
    8. 8. Pre-CaseImportant: • Primary Research • Secondary Research • Analysis • Make $ense with numbers • Be well-versed and well-rehearsed • Be presentable Aim to BE THE BEST!
    9. 9. Briefing DaysFind a BETTER idea Understanding Products/Cate gories Learn to Work with an AGENCY Make your idea BETTER
    10. 10. National Finals
    11. 11. Working Together
    12. 12. Research & Analysis
    13. 13. Ad Agency Collaboration The Work:Everyone has a beauty c ode. What’s yours? • Strict Timelines MixY U , the new customized beauty line. OR • Constant Communication • Feedback • Revisions, Revisions, Revisions • Final Product
    14. 14. International Finals
    15. 15. Final Tips1) Do not settle for mediocre ideas2) Be honest if you don’t agree with each other3) Lose only if your idea is inferior4) Make Canada and Schulich proud! GOOD LUCK!!
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