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A collection of clever, high-quality, innovative, friendly and fun ideas that generated results for my clients.

A collection of clever, high-quality, innovative, friendly and fun ideas that generated results for my clients.

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    CallahanPortfolio CallahanPortfolio Presentation Transcript

    • Gwen Callahan ACD Art Director — Portfolio of Creative Work
    • Intervet/ ScherIng-Plough Print Ad freedom from annual core vaccines freedom to choose for each patient freedom to practice better medicine continuum the first 3-year core vaccine labeled by USDA CALLAHAN: 314-249-6010
    • Intervet/ScherIng-Plough Print Campaign We’re for the horse. At Intervet/Schering-Plough Animal Health, we’re for increased conception rates and reduced abortion rates. We’re for efficacy. For safety. For convenience. We’re for eliminating the worms and preventing the disease. We’re for educated answers. Targeted vaccine protocols. Original products. Every year, we invest significantly in researching and developing innovative solutions in equine healthcare. Because at Intervet/Schering-Plough, we’re for the same things you are – the health and welfare of the horse. We’re for you. P Box 318 .O. 29160 Intervet Lane Millsboro, Delaware 19966 www.intervetusa.com 800.521.5767 Panacur, Prestige, PreveNile, Banamine, and Regu-Mate are registered trademarks, EquiRab is a trademark, Partners In Practice is a registered service mark, and Intervet We’re for innovation. Foal Care is a service mark of Intervet Inc. or an affiliate. © 2009 Intervet Inc. All rights reserved. 35968-PortfolioVet-02/09-JrSprd-DVM We’re for the horse. Only PreveNile ® West Nile Virus vaccine has chimera technology for one-dose protection. Only PreveNile® West Nile Virus vaccine utilizes chimera technology. Which is why PreveNile requires just one dose for primary immunization – making it the perfect choice for foals and horses with unknown vaccination history as well as horses previously vaccinated with other West Nile vaccines. PreveNile starts strong. It was proven efficacious in a severe intrathecal challenge study and has the most comprehensive label claim of all West Nile vaccines available. And PreveNile lasts long. Just one dose safely protects against viremia and aids in prevention of disease and encephalitis caused by West Nile Virus infection in yearlings or older horses for a full 12 months. Choose PreveNile, the superior single-shot solution. We’re for the horse. P Box 318 .O. 29160 Intervet Lane Millsboro, Delaware 19966 intervetusa.com 800.521.5767 PreveNile is a registered trademark of Intervet Inc. or an affiliate. ©2009 Intervet Inc. All rights reserved. 35955-PreveNileVet-02/09-JP-DVM We’re for foals. We’re for confidence. Only Regu-Mate ® has a 25-year record of proven results. The Foal Care Program increases client compliance. (altrenogest) We’re for mare care that starts before conception. For foal care that lasts a full year. We’re for client We’re for higher conception rates. We’re for manageable mares. And we’re for helping you achieve education. For early veterinary involvement. For making sure every pregnancy check, every vaccine, both with a sterling reputation. Only Regu-Mate has more than 20 million doses sold. every deworming is right on time. The Foal Care ProgramSM can help you educate your clients on every aspect of mare and foal healthcare. For the highest level of confidence, trust the product proven to work – genuine Regu-Mate. Visit www.FoalCare.com to see what we stand for. We’re for the horse. We’re for the horse. P Box 318 .O. 29160 Intervet Lane Millsboro, Delaware 19966 intervetusa.com 800.521.5767 Regu-Mate is a registered trademark of Intervet Inc. or an affiliate. ©2008 Intervet Inc. All rights reserved. 35967-Regu-MateHO-02/09-FP-PH CALLAHAN: 314-249-6010
    • MonSanto Print Ads Remember the freedom to do what you wanted, when you wanted? Remember the freedom to do what you wanted, when you wanted? Itʼs back. With Roundup Ready Flex Cotton, weed control is on your schedule – not the other way around. You can spray for weeds when the time is right, from emergence until one week before harvest. Doesn’t it feel good to be free again? Itʼs back. With Roundup Ready Flex Cotton, weed control is on your schedule – not the other way around. You can spray for weeds when the time is right, from emergence until one week before harvest. Doesn’t it feel good to be free again? CALLAHAN: 314-249-6010
    • Icl PerforMance ProductS Print Campaign And Direct Mail DELIVERING THE TOTAL PHOSPHATE SOLUTION IS OUR FIRST PRIORITY. NUMY EIUS MODUS TEMPOR INCIDUNT UT. CONSTANTLY EVOLVING FOR TOTAL BUSINESS SUCCESS. Lorem ipsum dolor sit amet consect eturia adipscing elit sed diam non numy eius modus tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ul lam corpor sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. Et dolor magna aliquam erat volupat. Ut enim ad mini mum veniami quis nos trud ex cercitation ullam corpor THE TOTAL SUM OF OUR PARTS IS YOUR sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect eturia adipscing elit sed diam non numy eius modus tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ul lam corpor sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. VISIT US AT WWW.WEBSITE.COM Et dolor magna aliquam erat volupat. Ut enim ad mini mum veniami quis nos trud ex cercitation ullam corpor sus cipit laboris nisi ut aliquip erat volupat. COMPLETE PHOSPHATE SOLUTION. carbon neon 6 10 CONSTANTLY EVOLVING FOR TOTAL BUSINESS SUCCESS. C Ne Delivering the total phosphate solution is our first priority. Lorem ipsum dolor sit amet con- sect eturia adipscing elit sed diam non numy eius modus tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ullam corpor phosphorus 15 P sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. bromine 35 Br tin tellurium 50 52 Sn Te WE BUILD SUCCESS ON AN ELEMENTAL SCALE. HOW OUR BUSINESS WORKS TOGETHER FOR YOURS. Delivering the total phosphate solution is our first priority. Lorem ipsum dolor sit amet con- Delivering the total phosphate solution is our first priority. Lorem ipsum dolor sit amet con- sect eturia adipscing elit sed diam non numy eius modus tempor incidunt ut laboret. Et dolor sect eturia adipscing elit sed diam non numy eius modus tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ullam corpor magna aliquam erat volupat. Ut enim ad minimum veniami quis nos trud ex cercitation ullam corpor sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit sus cipit laboris nisi ut aliquip erat volupat. Lorem ipsum dolor sit amet consect etur adipscing elit sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. sed diam nonnumy eiusmod tempor incidunt ut laboret. Et dolor magna aliquam erat volupat. CALLAHAN: 314-249-6010
    • ag youth MonSanto Customer Outreach Brochure growing the future of agriculture. Monsanto takes an active role in supporting youth in agriculture. As a company focused solely on agriculture, Monsanto is committed to educational programs, scholarships and internships that generate excitement in learning about farming, choosing ag-related studies and pursuing careers in the industry. The future of agriculture is vital to the continued success of American farm- ers. That is why Monsanto invests almost $3 million each year in a variety of youth-oriented agricultural projects. Monsanto employees also invest their time in these youth organizations. From senior managers to field sales representatives, Monsanto is devoted to supporting the future of agriculture. We recognize that today’s agri- cultural young people are tomorrow’s agricultural leaders. focus a s a company focused 100 percent on agriculture, Monsanto is committed to supporting the sustainability and growth of the agricultural industry. We’re proud to invest in the future of farming by supporting a broad range of educational and leadership programs for young people pursuing careers in agriculture. Carl M. Casale Executive Vice President, Strategy and Operations Monsanto Company And National 4-H Council Board Member Recognizing and rewarding students Helping college students prepare for careers Commitment to Agriculture Scholarship Agriculture Future of America This award showcases these dedicated students to individual organization and all industry partners. local communities and provides positive role models This network expands the personal, organizational, Monsanto and the National Association of Farm Monsanto is a leading partner with Agriculture Future for younger students. Each spring, the DEKALB career and community educational opportunities Broadcasters (NAFB) team up annually to recognize of America (AFA) and shares the organization’s Agricultural Accomplishment Award is presented by for its student members. 100 high school seniors with $1,500 scholarships. commitment to support the future of agriculture. area DEKALB dealers and Monsanto representatives. Driven by the desire to actively support farm Minorities in Agriculture Natural Resources Monsanto’s supports AFA in the following areas: DEKALB Ag Youth Scholarship families, Monsanto and NAFB seek out exceptional and Related Sciences • Increasing geographic scope through outreach students who have long-term career interests in In 2008, the DEKALB Ag Youth Scholarship was to new colleges and universities across the Monsanto is a premier sponsor of MANRRS, the agriculture. established and supported through proceeds earned country. national society encouraging people of all racial Each applicant must be a high school senior from in sales of DEKALB WingWear™ apparel. In its first year, • Promoting the AFA State Coalitions, which and ethnic groups to pursue agricultural and a farm family, maintain an above-average grade-point 10 scholarships of $2,500 were awarded to students. provide awareness and support for student related science careers. average, participate in extracurricular activities and development in each state. Monsanto Franz Innovation Award Scholarship Our employees volunteer as judges for events, plan to enroll in an agriculture-related academic • Promoting diversity initiatives through direct workshop facilitators and members of the advisory major at an accredited school. Monsanto created an endowment at the University of student involvement. board. We proudly participate in both regional and Minnesota to celebrate the invention of glyphosate Monsanto associates provide leadership to AFA national conferences. DEKALB® Agricultural Accomplishment and to commemorate the induction of Dr. Franz into by serving on various boards and assisting in Award the National Inventors Hall of Fame. Sigma Alpha Sorority the facilitation of AFA programs such as resumé Since 1947, the DEKALB Agricultural Accomplishment building, global agricultural issues round tables Monsanto Fellowships We praise this professional agricultural sorority for Award has recognized the outstanding agricultural and internship design. its dedication to scholarship, leadership, service and achievements of high school seniors nationwide. Each year there are new fellowships and scholarships fellowship among its members. Monsanto is a premier More than 2,000 students receive this annual at the state and local levels for specific areas of Consortium of Collegiate Agricultural recognition for their outstanding efforts in three sponsor of the national convention, helps fund interest, from recognizing high school leadership to Organizations key areas: scholarship, leadership and agricultural chapter grants for professional development, provides plant-breeding fellowships at designated universities work experience. A Monsanto representative serves on the advisory company participants for the American Agri-Women to meet the ag industry’s need for talented individuals. board of this collaboration made up of 16 collegiate Conference and offers financial assistance for students p m various ag-oriented organizations that develop the who want to attend regional and national workshops. future leaders of the agricultural industry. By working together, this group maximizes the efforts of each roviding scholarships to high school, undergraduate and graduate students is another way onsanto is pleased to be a premier sponsor at national conventions for these Monsanto is committed to sustaining the future of agriculture. Monsanto has donated close organizations: to $1.5 million in scholarships over the last decade. Alpha Gamma Rho AFA Alpha Gamma Sigma MANRRS Alpha Zeta Sigma Alpha FarmHouse NAMA CALLAHAN: 314-249-6010
    • MIchelIn Print Ads Inside every MICHELIN tire is a better way forward. ® The difference between a standard tire... Nobody works in ideal conditions. That’s why every MICHELIN® Ag tire features MICHELIN R-1W Advanced Radial Technology™. Twenty percent greater tread depth* for improved traction. Super-flexible sidewalls designed to deliver a larger footprint. Self-cleaning hinges to help ensure that every pass through your field is virtually mud-free. You may not work in ideal conditions, but with technology like this inside your tire, you’ll feel like you do. A better way forward in every condition. ...and a tire that sets the standard. For dealers and details, call 888-552-1213 or go to michelinag.com. R-1W tread depth when compared to standard R-1 tread. * ©2009 MNA, All rights reserved. The Michelin Man is a registered trademark of Michelin North America, Inc. MICHELIN® R-1W Advanced Radial Technology™ Twenty percent greater tread depth* for improved . traction. Super-flexible sidewalls designed to maximize tire life. Self-cleaning hinges to ensure that every pass through your field is virtually mud-free. Because whether you’re pulling a planter into the field or you’re pulling a friend out, sometimes standard just isn’t good enough. Raise Your Standard. For dealers and details, call 888-552-1213 or go to michelinag.com. R-1W tread depth when compared to standard R-1 tread. ©2009 MNA, All rights reserved. The Michelin Man is a registered trademark of Michelin North America, Inc. CALLAHAN: 314-249-6010
    • MonSanto Testimonial Ad Series Roundup Ready® RiskShare™ Doug Oleksyn Prince Albert, Saskatchewan 06.01.02 Total acres farmed: 3,314 acres Lost: 475 acres of Roundup Ready canola Recovered: $7,125 thanks to Roundup Ready RiskShare Lack of moisture. Lack of emergence. Lack of canola. When Doug Oleksyn decided to take out his Roundup Ready canola, he didn’t lose everything. Because he used Roundup Transorb® herbicide in-crop, Roundup Ready® Crop Harvest RiskShare™ Dave Lindsay Selkirk, Ontario Roundup® Rewards refunded the cost of his Roundup Ready 09.10.02 technology. Making a bad situation a little better – and Total acres farmed: 750 Lost: 40 acres of Roundup Ready soybeans Recovered: 60 L of Roundup Transorb® thanks to Doug’s decision to use Roundup in-crop this year Roundup Ready Crop Harvest RiskShare even easier. Hard clay. Hard rain. A barrier for soybeans. Roundup® Rewards refunded the Roundup Transorb herbicide Farm with the support of Roundup Rewards. money to replant the field to winter wheat. And hope for a better outcome. Roundup Crop Establishment RiskShare • Roundup Ready RiskShare • CustomCare TM Call 1-800-667-4944 to learn more. Farm with the support of Roundup Rewards. TM. Call 1-800-667-4944 to learn more. Nobody backs you likeRoundup. Nobody. Nobody backs you like Roundup. Nobody. Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-01E gc 01/03] ©Monsanto Canada Inc., 2003. Nobody backs you likeRoundup. Nobody. Nobody backs you like Roundup. Nobody. Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label Roundup® Crop Establishment RiskShare™ directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-05W gc 01/03] Roundup Ready® RiskShare™ Jason & Bill Kemp Craik, Saskatchewan Harv Bowie Rosalind, Alberta ©Monsanto Canada Inc., 2003. 06.15.02 06.28.02 Total acres farmed: 6,400 Total acres farmed: 1,600 Lost the first stand: 240 acres Lost: 650 acres of Roundup Ready canola Recovered: 120 L of Roundup Transorb®, thanks to Recovered: $9,750 thanks to Roundup Ready RiskShare Roundup Crop Establishment RiskShare Drought. Heat. An unbearable growing season. When it made no sense to keep investing in a poorly emerging Roundup Ready canola crop, Harv Bowie took Below-normal temperatures stopped germination cold. it out of production. The crop emerged so poorly, Jason Kemp and his father Bill had to reseed. But because of Roundup® Rewards, they Not all was lost. were refunded the Roundup Transorb herbicide they had Because he used Roundup Transorb® herbicide in-crop, used for their preseed burnoff. Roundup® Rewards refunded the cost of his Roundup Ready technology. It wasn’t a great year. But it wasn’t a disaster. The decision to reseed was easier. And their year was better. Farm with the support of Roundup Rewards. Farm with the support of Roundup Rewards. TM TM Call 1-800-667-4944 to learn more. Call 1-800-667-4944 to learn more. Nobody backs you likeRoundup. Nobody. Nobody backs you like Roundup. Nobody. Nobody backs you likeRoundup. Nobody. Nobody backs you like Roundup. Nobody. Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label Monsanto warrants the tolerance of Roundup Ready canola, Roundup Ready corn and Roundup Ready soybeans to Roundup Transorb and Roundup Original® herbicides only when applied according to label directions. Always read and follow label CALLAHAN: 314-249-6010 directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-06W gc 01/03] directions for all Roundup brand herbicides prior to use. Roundup, Roundup Original, Roundup Ready, Roundup Transorb, CustomCare and RiskShare are trademarks of Monsanto Technology LLC. Monsanto Canada Inc., licensee. [17120.2-01W gc 01/03] ©Monsanto Canada Inc., 2003. ©Monsanto Canada Inc., 2003.
    • uSda rural develoPMent Brand Launch And Support MarCom Platinum Award Partnering with government leaders on branding USDA’s Rural Development initiative to improve the quality of life in rural America. Successfully navigated politics within USDA to execute internal and external brand launches followed by ongoing public relations and advertising efforts. 25412 Final PSA_Healthcare.indd 2 1/10/06 10:31:09 AM CALLAHAN: 314-249-6010
    • uSda rural develoPMent Lending Brochure Equity Partners Across America USDA Rural Development Guaranteed Loans Business starts and broadband providers. Community Facilities for education, public safety and health care. Renewable Energy and Energy E ciency. Water and Environment. If it’s a good loan with potential to keep a small community vibrant, USDA Guaranteed Loans help make it happen. Guaranteed Capital for the Rural Renaissance The mission is as grand as America stepped-up investment in rural relationships make communities itself – to increase economic opportu- communities. With help from USDA’s ourish. That’s why they work so nity, create jobs and enhance qualify portfolio of Loan Guarantees, lenders, diligently with lenders and loan of life in our rural communities. businesses, non-pro ts and local applicants to bring the bene ts government are nancing a rural of USDA Guaranteed Loans home USDA is re-tooling and re-investing renaissance all across America. to rural America – one investment in its Guaranteed Loan programs for at a time, time-after-time. Rural Development. More loan funds, USDA Guaranteed Loan specialists live along with streamlined processes and and work in the communities they a “can-do” attitude, are stimulating help nance. They know that strong BUSINESS & INDUSTRY GUARANTEED LOANS WATER & ENVIRONMENTAL PROGRAMS GUARANTEED LOANS Water is Life in Rural America When Lenders and Businesses Bene t, Rural Communities Win RENEWABLE ENERGY SYSTEMS & ENERGY EFFICIENCY COMMUNITY FACILITIES GUARANTEED LOANS IMPROVEMENTS GUARANTEED LOANS A Partnership That Multiplies for Rural America Renewable Energy is Rural Energy Four Guarantees for Rural America Four Guarantees for Rural America BUSINESS & INDUSTRY COMMUNITY FACILITIES WATER & ENVIRONMENTAL RENEWABLE ENERGY SYSTEMS & to 85% of the loan amount for loans growth and quality of life. The business community centers, homeless shelters, their exposure in various lending Act Requirements and earn a favorable counties, special-purpose districts as well as relocation of buildings, GUARANTEED LOANS GUARANTEED LOANS PROGRAMS GUARANTEED LOANS ENERGY EFFICIENCY IMPROVE under $600,000, and 70% for loans does not have to be headquartered in public buildings, detention facilities image for community involvement. and tribal governments. roads, bridges, fences or utilities Development loan guarantees to categories, making capital more available MENTS GUARANTEED LOANS the rural community, just conducting and transportation. associated with a project. of $5-10 million. help agricultural producers and small for local business and industry. Water is Life in Rural America B&I guarantees cover up to 80% on These loan guarantees can cover up Water and Environmental Programs business there. businesses reduce energy costs and A Partnership That Multiplies for loans to new or existing businesses in to 90% on loans for public facilities in Facilities reduce risk for lenders, which (WEP) Guaranteed Loans can cover up Loan guarantees for Renewable Energy Renewable energy systems can There may be nothing more essential create economic opportunity. Rural America communities up to 50,000 population. communities up to 20,000 population. As the loan guarantor rather than the does not count against the lender’s may enable them to o er more com- to 90% on loans to build or improve Systems and Energy E ciency Improve- systems can use a USDA guaranteed include wind turbines, solar energy to the economy, health and quality of The lender retains a minimum of 5% They help public bodies, not-for-pro t basic public utilities, such as water ments help farmers, ranchers, livestock systems, geothermal heating and direct lender, USDA’s role is to support loan limits, thus extending the lender’s petitive pricing and loan structuring. loan to fund the purchase. Guaranteed loans generate a multiplier life in a rural community than reliable from the unguaranteed portion of the organizations and tribal governments and sewer, storm sewers and solid operations, rural electric cooperatives cooling, anaerobic digesters using the lender-borrower relationship, incentive for lenders to nance the capacity to nance local business and e ect for federal and local resources and safe water and e cient and loan and pays a one-time guarantee secure nancing for land acquisition, waste facilities in communities up to and rural small businesses purchase food or livestock waste, systems making the deal more feasible for continuing growth in renewable energy industry. by making it easier for lenders to higher level of risk or further extend environmentally sound waste man- for lenders, which may enable them equal to 1% of the guaranteed construction, expansion, legal and 10,000 population. USDA partners and install renewable energy systems using biomass fuels and ethanol or both parties than it would be without and energy-e ciency projects. provide the capital necessary to their exposure in various lending agement. Easily taken-for-granted, to o er more competitive pricing and portion of the loan. other professional fees, equipment with lenders who nance construction or make improvements in energy biodiesel plants. the Loan Guarantee. nance vital community facilities. is equivalent to a federally backed categories, making capital more these utilities are basic to the success loan structuring for the community- and xtures. and non-construction costs, including e ciency. Renewable Energy Is Rural Energy When Lenders and Businesses Guaranteed loans typically range from local lenders to be sources of credit security the lender can choose to sell available for community investment. of any community. based organizations or government land, equipment, engineering services, Bene t, Rural Communities Win $200,000 to $5 million and nance USDA partners with lenders to help The minimum guaranteed loan is for renewable energy and energy- on the secondary market, bringing entity using the funds. facilities are a source of community The recent emergence of a viable legal services, capitalized interest and new construction, equipment, nance construction, enlargement $5,000; the maximum is $10 million. e ciency projects. additional income and potential loan pride, o ering more reasons for more local lenders to be sources of enlarge or improve water, sanitary renewable energy industry is a initial operating funds. expansion, working capital and debt or improvement of facilities, such as The guaranteed loan can cover up to funds into the community. lenders, which may enable them to people to live, work and play in the credit for essential community facilities. sewage, solid waste disposal and more local lenders to be sources signi cant opportunity for economic restructuring. Borrowers can be schools, community colleges and Users of the guaranteed loans are 50% of eligible project costs and up o er more competitive pricing and community. storm wastewater disposal facilities. of credit for community water and development and creation of jobs manufactures, retailers, agribusinesses, vocational schools, libraries, hospitals, non-pro t corporations and public and wealth in rural communities. loan structuring for local business more local lenders to be sources of waste systems. healthcare providers, residential medical clinics, assisted living facilities, bodies, including municipalities, and industry. credit for local business and industry. lenders meet Community Reinvestment nance utility connection expenses, developers, hotel and motel owners re and rescue stations, police stations, and many other categories of busi- higher level of risk or further extend nesses that stimulate jobs, community CALLAHAN: 314-249-6010
    • natIonal ag StatIStIcS ServIce Brand Launch And Support NAMA Award – First Place Repositioning USDA’s National Ag Statistics Service (USDA NASS) for the 2007 Census of Agriculture to bring better awareness of the Census and the impact it has on American agriculture. Served as collaborative leader and creative catalyst throughout entire process, from brand position development through execution in print, radio, direct mail and new media. YOUR VOICE YOUR FUTURE The 2007 Census of Agriculture is your chance to share your voice. Your response provides vital information The 2007 Census of Agriculture gives you the opportunity to shape your future. Your response that impacts decisions about community development, funding availability, farm policy and other key issues. provides vital information that influences decisions about community development, funding availability, By actively participating in the Census, you join with other voices to make positive changes. farm policy and other critical issues. Your feedback in the Census helps create a brighter tomorrow. Look for the Census in your mailbox in early January 2008. Complete and return it by Look for your Census form in the mail in early January 2008. Please complete and return February 4, 2008. Remember, when you lend your voice, you help ensure a better it by February 4. Your participation ensures a better future for your operation, future for your operation, your family and your community. your family and your community. United States Department of Agriculture United States Department of Agriculture www.agcensus.usda.gov www.agcensus.usda.gov National Agricultural Statistics Service National Agricultural Statistics Service STAND UP AND BE COUNTED. Look for the 2007 Census of Agriculture in your mailbox in early January 2008. Your response provides vital information that impacts decisions about community development, funding availability, farm policy, and other key issues. This is your chance to share your voice to help ensure a better future for your operation, your family, and your community. STAND UP AND BE COUNTED Please complete and return your Census by February 4, 2008. 2007 Census of Agriculture :30 & :60 Public Service Announcements United States Department of Agriculture Featuring Baxter Black National Agricultural Statistics Service www.agcensus.usda.gov • (888) 4AG-STAT www.agcensus.usda.gov United States Department of Agriculture USDA is an equal opportunity provider and employer. 09/07 National Agricultural Statistics Service 31233 Statement Stuffer.indd 1 9/18/07 2:52:15 PM United States Department of Agriculture National Agricultural Statistics Service YOUR RESPONSIBILITY 2007 Census of Agriculture Theme Art Guidelines Every U.S. farmer and rancher has the responsibility to stand up and be counted in the 2007 Census of Agriculture. Your input can help influence decisions about community development, funding availability, farm policy and other key issues. 2007 Census of Agriculture Thank you for your help with the No matter how large or small your operation – and no matter what, where or how you farm – your response matters. 2007 Census of Agriculture. The U.S. Department of Agriculture USDA realizes that your time is valuable. Look for the Census in your mailbox in early January 2008, and please make your response a top priority. (USDA) will soon conduct the 2007 We want to express gratitude to all United States Department of Agriculture Complete and return your form by February 4. This is your chance to help ensure a better future of the farmers and ranchers who Census of Agriculture, and we National Agricultural Statistics Service for your operation, your family and your community. promptly respond to the 2007 need your help to make it the most Census of Agriculture. effective tool it can be! The Census For more information is only conducted once every five For more information about the Census United States Department of Agriculture years, but it provides valuable of Agriculture, or if you are involved in www.agcensus.usda.gov National Agricultural Statistics Service agriculture and did not receive a report information – information used by form by January 10, 2008, please communities like yours as they call toll-free: plan for their futures. (888) 4AG-STAT or (888) 424-7828 We need farmers and ranchers like or visit online at: you to complete the Census as www.nass.usda.gov accurately and quickly as possible. Your responses, combined with those of your fellow agricultural producers across the country, provide the only source of uniform, comprehensive agricultural data for every county in the nation. Most important, this is your YOUR VOICE. YOUR FUTURE. YOUR RESPONSIBILITY. opportunity to provide a voice for American agriculture and have a United States Department of Agriculture www.agcensus.usda.gov positive influence on your future National Agricultural Statistics Service and the future of your community. CALLAHAN: 314-249-6010 November 2006
    • fcS fInancIal Brand Launch And Support FCS Financial Supporting Farm Credit Services of Missouri in repositioning itself to FCS Financial. Led all aspects of branding and creative development from research, naming and messaging to print, direct mail, collateral and web site. Our name is changing. Our values aren’t. Since we first opened back in 1916, Farm Credit Services of Missouri has worked hard to build strong personal relationships with farmers, farm-related businesses and people who simply share our appreciation for the quality of life a smaller, more rural community can offer. Over FCS Financial these 90 years, as lifestyles and the local landscape evolved, so did we. Today we offer everything from affordable mortgages and equity lines of credit to equipment loans, crop insurance, farm appraisals, leases, life insurance and more. To better reflect our rural financial expertise, Land&Home we’re entering a new era with a shiny new name – FCS Financial. SM Rest assured, though, that you’ll still find the same great people, the same convenient locations and, if anything, an even stronger commitment to providing you with the best products and finest customer care possible. To learn more about how FCS Financial can help you, contact: FCS Financial 27528 FCS NC 2006 FCS Financial Please take a minute to learn about FCS Financial products and services. FCS Financial 2 0 00 77 Ag&Business Land&Home 20 SM SM FCS Financial Part of the rural landscape 1-800-444-3276 for more than ninety years. Sorry we missed you, because we myfcsfinancial.com look forward to meeting with you. ANNUAL REPORT Experts in rural financing since 1916 * Response times apply to applications submitted Monday through Friday during regular business hours. Message: © 2007 FCS Financial, FCS Financial Ag & Business , FCS Financial Land & Home . FCS Financial Ag&Business FCS Financial SM FCS Financial FCS Financial 29296 FCS OVBro 4/07 FCS Financial Land&Home FCS Financial FCS Financial Land&Home Land&Home FCS Financial Ag&Business FCS Financial FCS Financial Ag&Business Ag&Business FCS Financial Ag & Business ® adds value to your operation. FCS Financial Ag & Business® understands the idea of creating the best return on your investment. We’ve focused our business Land & Home® Loans on the strong relationships and values of Missouri’s farming Protect your crops before planting The great outdoors is ready for you. communities for more than ninety years. – Real Estate Loans and after harvest. – Investment Property Loans FCS Financial can help you set up a type of cash management account Buying land for a favorite pastime is a daydream for many. But it’s actually – Home Loans FCS Financial Ag & Business Insects, weather and market conditions pose threats to your fields. that works with your current FCS Financial operating loan to offer closer and easier than you might expect. FCS Financial Land & Home® is – Lot & Acreage Loans – Operating Loans Crop insurance from FCS Financial Ag & Business® provides the protection here to help you purchase that just-right place to fish, hunt, ride and more. the convenience of a revolving credit line and the higher returns of – Fixed-Rate Loans – Financial Management you need throughout the season. a short-term investment account*. This is a unique way to help you FCS Financial Land & Home understands what you need in order to buy, ® – Construction Loans – Farm Appraisal Services save money and earn interest as you repay your operating loan. Our risk management specialists can assist you in finding products develop and maintain recreational acreages. We value the idea of owning – Equity Line of Credit – Farm Real Estate Loans country property, because we appreciate your outdoor interests. that help safeguard your operation from crop disasters, low yields and – Capital and Intermediate FCS Financial shares your commitment to farming. And we’re price fluctuations. Learn how crop insurance can enhance your overall Term Loans Let FCS Financial help you start enjoying your free time in rural Missouri. right in the neighborhood. Risk Management financial plan and strengthen your operation. – Livestock Risk Contact us today to learn about our fixed-rate loan options. Please call – Life Insurance Protection Insurance FCS Financial believes in the strength of rural Missouri, because Contact us for more information on how an FCS operating loan 1-800-444-3276, visit myfcsfinancial.com or stop by any FCS Financial office, – Leasing can work with a cash management account. Please give us we built our business here, too. and let us put our experience to work for you. More From FCS Financial a call at 1-800-444-3276, visit myfcsfinancial.com or stop by any Experts in rural financing since 1916 Contact us to schedule an appointment today. Please give us a call at – Appraisal Services FCS Financial office, and let us put our experience to work for you. 1-800-444-3276, visit myfcsfinancial.com or stop by any FCS Financial office, – Farm Cash Management®* and let us put our experience to work for you. Experts in rural financing since 1916 Experts in rural financing since 1916 CALLAHAN: 314-249-6010 *Contact your local FCS Financial office for terms and conditions that apply to these accounts. 29294-FCS-1/08-MBC 29294 FCS A&B MR
    • MISSourI PartnerShIP © 2008 Missouri Partnership Brand Launch And Support Consulting with Missouri Partnership to brand group’s efforts to attract new industry to the state. Worked with all agency disciplines on brand identity and message development and research through tactical execution. For business opportunities, enjoy the 30,000 foot view. A 2008 Ball State University study named Missouri as the nation’s #1 location for manufacturing and logistics. And that’s not the only reason more businesses than ever are landing here. Get the whole story at www.missouripartnership.com or call 877.725.0949. 120 S. Central Avenue, Suite 115 0 St. Louis, MO 6310 5 120 S. Central Avenue, Suite 115 0 St. Louis, MO 6310 5 missouripar tnership.com missouripar tnership.com 120 S. Central Avenue, Suite 1150 | St. Louis, MO 63105 | missouripartnership.com | 1.877.725.0949 | +1.314.725.0949 Partners: The Missouri Partnership // Ten Missouri Regional Economic Development Organizations Missouri Magazine Project Overview: The Missouri Partnership will be launching the new Missouri brand through a 24-page stand-alone “Meet Missouri” magazine supplement to be distributed with an upcoming issue of Area Development magazine. Area Development offers Missouri access to site-selection consultants, facility planners and many other influential individuals involved in the selection process. This supplement will not only introduce Area Development readers to our state, but it will also live on as a multipurpose brochure for distribution on the Web and at various trade shows. Through this launch, Missouri will begin its first united effort to introduce the benefits of our state Partnering to Promote to the wider public. By joining with the Missouri Partnership in this effort, sponsoring regions will receive exposure and value-added MISSOURI INVESTMENT benefits above and beyond what they could achieve on their own and for the same expenditure. What you get: Why you should participate: With support from state government and private companies, the Missouri Partnership articles By working together to introduce people to the Missouri is out to promote new capital investment and jobs within the state. The nonprofit’s team on Missouri’s key industry clusters, educational opportunities, brand, we can create a campaign with the magnitude to be business climate, demographic facts and business profiles, as well noticed and the consistent quality to make an impact. For a as up to 10 regional economic development profiles. relatively modest cost, regions can leverage the professional establishing Missouri as a top destination for business development. design, writing and marketing capabilities of the Missouri upcoming issue of Area Development. Partnership staff, Osborn & Barr Communications and Area Development magazine. future distribution. Since its inception in November 2007, the Missouri Efforts to attract new capital investment will be targeted at Together our joint effort will not only make a big impact Partnership has garnered the support of some of the state’s for Missouri as a whole, but also provide each region with a top businesses, as well as local and regional economic defense, transportation and logistics, plant and animal on 10 Missouri regions. wealth of individual benefits ranging form regional profiles to development organizations, to compete aggressively, both sciences, human health and medicine, financial and individual reprints and lead generation. Not to mention the domestically and abroad, in two important ways: information technology services, energy and automotive regional partner. shelf life this project will have as it is distributed on the Web production. and through a variety of conferences and trade shows. - Area Development’s site. And with a nearly 3-to-1 match of Missouri Partnership nications efforts to present a case to potential business Not only will the Partnership lead initiatives on behalf dollars to local dollars, each region is guaranteed value far investors that Missouri’s economic climate and location of the entire state, it will also support regional and local in excess of what could be accomplished by “going it alone.” By working together to produce the “Meet Missouri” stand- business endeavors. research and other assistance. Area Development Web site. alone piece, we will not only be able to present the Missouri brand to a larger audience, we will be able to present it with consistency and quality. sites and buildings. public- and private-sector resources in pursuit of individual investment recruitment opportunities, Area Development cross-promoting the poly-bagged Missouri with the ultimate goal of helping create quality jobs supplement. The when and the how: for Missourians. Buy-in decisions are due by August 22, with printing and initial Partnership project managers and funneled to regional partners. distribution to take place later this year. To commit to this MISSOURI PARTNERSHIP LOGO GUIDELINES project or for more information on our joint efforts to attract MISSOURI PARTNERSHIP several years. president of marketing and communications for the Missouri LOGO TAGLINE COLOR PALETTE TYPEFACE More Information Partnership, by e-mail at dave@missouripartnership.com or by phone at 314.954.0560. CALLAHAN: 314-249-6010 black- and-white ad in Area Development). If you would like more information about the Missouri Partnership, please contact our CEO, Christopher Chung, at +1.573.808.0089 or Chris@MissouriPartnership.com.
    • MonSanto Brand Launch And Support NAMA Award – First Place Collaborating with Monsanto to launch Roundup PowerMAX to all channels. Led team through creative development from print, TV, radio, direct mail, collateral and web site to promotional, event and point-of-purchase materials. CONSISTENT POWER MAX PERFORMANCE NEW ROUNDUP POWERMAX ™ Weed to weed and field to field, Roundup PowerMAX™ delivers consistent control on even hard-to-control species. Add the proven crop safety of Roundup® and you get CONSISTENTLY KILLS EVEN performance that the competition can’t match. CONFIDENCE COMES STANDARD WITH HARD-TO-CONTROL WEEDS. ROUNDUP POWERMAX. www.RoundupPowerMAX.com Always read and follow pesticide label directions. Roundup Ready crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup agricultural herbicides. Roundup agricultural herbicides will kill crops that are not glyphosate tolerant. This product may not be registered for sale or use in all states. Check with your local Monsanto dealer or Monsanto representative prior to use concerning state registrations. Roundup , Roundup Ready and Roundup PowerMAX are trademarks of Monsanto Technology LLC. ©2008 Monsanto Company. 30962/3-jct-2/1/08-DFP/SEFP/SWFP/WFP-Spread Advertorial Advertorial PUT TO THE TEST, ROUNDUP POWERMAX Despite drought conditions that plagued research has confirmed that Roundup ™ Stevens’ area, he says Roundup PowerMAX delivers weed to weed PowerMAX did a good, consistent job. consistency. Images comparing PROVES POWERFUL “I was really happy with the results,” he 24 individual nightshade species adds. “It was very easy to tell where photographed four hours after Roundup PowerMAX was sprayed.” application further proved Roundup Stevens experienced complete control In crop year 2007 over 1,000 , which is one of my hardest weeds.” Fox PowerMAX delivers powerful and PROVEN CROP SAFETY of even his troublesome weeds, which growers and retailers previewed the says there were visible signs of control consistent weed control. include velvetleaf and pigweed. “It newest Roundup formulation, Roundup within three days. In terms of crop safety, Stevens did a good job,” adds Stevens. “We PowerMAX , on more than 300,000 See the Roundup Rewards program brochure for qualifications reports Roundup PowerMAX caused and benefits in your region. In crop year 2007 Fox jumped on the , got the kind of kill that we expect from acres. Growers like Stephen Fox of Roundup Rewards applies only to Roundup branded and other no damage to the crops whatsoever. opportunity to try Roundup PowerMAX. ® Roundup products.” Arkansas say it provided them with agricultural herbicides specified by Monsanto. Roundup with “It was just as crop safe as any other “I like trying anything new before it CROPSHIELD Formulas refers to Roundup WeatherMAX and powerful, consistent weed control from Roundup PowerMAX™ with CROPSHIELD Formulas. Roundup PowerMAX is a new powerful Roundup product we’ve used,” he says. comes out,” explains Fox, who grows weed to weed and field to field. Gin by-products of cotton containing Monsanto’s biotech traits, and more consistent weed-control soybeans, rice and some wheat. “It including cottonseed for feed uses, are fully approved for export Like all other Roundup brands, “Roundup PowerMAX worked really option for farmers who grow Roundup to Canada, Japan, Mexico and South Korea. Cottonseed gives me the firsthand chance to learn Kentucky grower Davie Stevens likes containing Monsanto traits may not be exported for the purpose new Roundup PowerMAX is specially well on all the weeds,” says Fox. “It Ready crops. Through field trials like the about the product and how it works.” of planting without a license from Monsanto. how Roundup PowerMAX gave his formulated with CROPSHIELD® really did the job on the nutsedge, one Stevens participated in, Roundup Always read and follow pesticide label directions. Roundup Formulas, which provide proven Kentucky soybean grower soybeans a stress-free environment. Ready crops contain genes that confer tolerance to PowerMAX proved to deliver more glyphosate, the active ingredient in Roundup agricultural crop safety in Roundup Ready crops, Davie Stevens was also powerful weed control than Roundup herbicides. Roundup agricultural herbicides will kill crops was no damage to the crop at all – we that are not glyphosate tolerant. Growers should be sure especially Roundup Ready Flex cotton. impressed by Roundup Original MAX®, which it replaces. that the glyphosate product used in these applications over saw no yellowing of the leaves and no PowerMAX when he Roundup Ready Flex cotton has been tested for that use so as Texas cotton grower Mike Friemel tested to reduce the risk of leaf damage. See the Roundup Ready Flex “I liked how Roundup PowerMAX gave visible effect on the crop.” tested it. “Roundup Technical Use Guide for details. Roundup , Roundup Ready , Roundup PowerMAX on his Roundup the soybeans a stress-free environment PowerMAX thoroughly Roundup Original MAX , Roundup WeatherMAX , Roundup CONSISTENT PERFORMANCE Ready Flex cotton in 2007 “I was a . Rewards , CROPSHIELD and Roundup PowerMAX™ are a bit quicker than Roundup Original killed the weeds,” YOU CAN SEE trademarks of Monsanto Technology LLC. These products may little concerned about the crop safety MAX,” Stevens recalls. “It’s always a not be registered for sale or use in all states. Check with your says Stevens. “It just because of how well it worked on the local Monsanto dealer or Monsanto representative prior to use relief when you get the weeds out of Fluorescence imaging photography knocked them down.” Field to Field Over 169 Weeds Trusted Crop Safety concerning state registrations. ©2008 Monsanto Company. broadleaves,” Friemel recalls. “But there [30962-23-AGCAL FPS-3/26/08] the crop’s way.” CONSISTENT POWER MAX PERFORMANCE NEW ROUNDUP POWERMAX ™ Weed to weed and field to field, Roundup PowerMAX™ delivers consistent control on even hard-to-control species. Add the proven crop safety of CONSISTENTLY KILLS EVEN Roundup® and you get performance that the competition can’t match. CONFIDENCE COMES STANDARD WITH ROUNDUP POWERMAX. HARD-TO-CONTROL WEEDS. CALLAHAN: 314-249-6010 www.RoundupPowerMAX.com 30962-23 PMAX Ag Alert Adv-Spread 3-26-08.indd 1 3/7/08 9:11:07 AM
    • MonSanto Brand Launch And Support Collaborating with Monsanto to launch Roundup PROMAX to all channels. Led team through creative development of print, radio, web site, promotional, event and point-of-purchase materials. See the Roundup PROMAX TM Smart Car The next big thing in weed control… At the 2009 Golf Industry Show See our ad inside. …is also the smallest. The new more concentrated Roundup PROMAX formula has maximized the power of Roundup technology. With our 30-minute RainFast warranty and guaranteed visible results in 3-5 days, Roundup PROMAX allows you to Visit e ectively attack the root and control weeds faster. Visit your ROUNDUPPROMAX.COM local dealer and learn how less can do more for you. ROUNDUPPROMAX.COM Make light work of your weed control problems with Roundup PROMAX. TM Register for your chance to WIN THIS SMART CAR! See our ad inside. ENTER TO WIN! 2OZ/GALLON JUST ONE RATE FOR MOST APPLICATIONS Visit WWW.ROUNDUPPROMAX.COM/SMARTCAR T H E M O S T CO M PAC T, P OW ER F U L P RO E V ER . for a chance to win a 2008 Smart Car. 11X11 SHELF TAKER NO PURCHASE NECESSARY. Internet access is required. Go to WWW.ROUNDUPPROMAX.COM to enter and view O cial Rules. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup PROMAX® and Design® is a registered trademark of Monsanto Technology LLC. ©2008 Monsanto Company. [34364 jct 09/08] The next big thing in weed control… …is also the smallest. 2OZ/GALLON JUST ONE RATE MORE CONCENTRATED 30-MINUTE RAINFAST WARRANTY CONSISTENT PERFORMANCE FOR MOST APPLICATIONS CALLAHAN: 314-249-6010 ROUNDUPPROMAX.COM
    • Gwen Callahan 314-249-6010