Calit2 Partner News and Knowledge A.K.A Will Blog for Data Jerry Sheehan UCSD Calit2 Government Program Manager August 17, 2005
Research Intelligence on Calit2 Industrial Partners
Issue and Questions:
A. Calit2 has a large number of industrial partners (132 currently), some are quiet large (Fortune 500) and some are small (start-ups).
B. How do we stay on top of what partners are doing?
C. Can we find information that can be used to our strategic advantage?
Partner News and Knowledge Project
Using Web 2.0 technologies to develop a system for aggregation and dissemination of information on partners to Calit2 interested staff.
Quick development timeline, i.e. practical is better then perfect.
All information available is not a solution because it creates too much “noise.” Need to look for the signal and get that in front of the right “eyes.”
Make data driven decisions in development and execution.
25% time of a project manager.
100% student FTE for Summer.
What to Aggregate and Why? The Signal to Noise Ratio
The first challenge was identifying how to aggregate information in a sustainable way that required no technology development.
Blogs and Real Simple Syndication (RSS) were the answer.
The second challenge was to identify what information sources to aggregate?
Developed a signal/noise ratio which we gathered data on for a ten day time frame.
Gathered data on two types of RSS feeds.
Sites that aggregated commercial news.
Independent sites that gathered their own news (table in slide).
Quickly came to the conclusion that human intervention was necessary for information aggregation.
Too much “noise” w.o someone looking at each feed and making decision about what would be of interest to Calit2.
Signal to Noise Ratio for Independent Sites
Information Sources for Partner News and Knowledge (PNK)1.0
Identified three different types of feeds to provide various “vantage points” on news involving industrial partners.
Commercial News (information with some type of corporate affiliation).
Web Content (information found generally on the Web using a search engine).
Blog Content (information found on the Web in a user blog).
Created a “color key” to identify with each post where the information originally was posted.
Current breakdown of posts (771) as of 8/17/2005 by source:
87% are Commercial.
8% are from Blogs.
5% are from the Web.
PNK Version 1.0 Information Gathering and Aggregation Work Flow Information Sources Aggregator’s Desktop Server Side Software NetNews Wire Attensa and MS Outlook http://research.calit2.net/industry 62 Feeds 15 Feeds 120 Feeds 197 Feeds Reviewed Once a day/5*Week 771 Posts as of 8/16/2005 ecto RSS Screen Saver User’s Desktop Browser Based User’s Desktop Non-Browser Based
Calit2 Partner News and Knowledge Web Site Version 1.0
PNK 1.0 Web Site Features
About page explains purpose of the site and features disclaimer regarding individual posts.
Human aggregated information on a daily basis on Calit2 Industrial Partners.
Full text searching of the PNK blog.
Category meta-data allows you to easily find information on a particular industrial partner.
Chronologically reverse indexed page puts most recent daily news at the top of the partner site.
Top breaking financial news from Yahoo is featured.
Individuals may comments on any stories/etc via the Web interface to the site.
Real Simple Syndication (RSS) feed available for the PNK site.
PNK 1.0 Integrating Knowledge Into the Wintel Desktop via Outlook
A key challenge is integrating information into the daily work flow.
Users don’t want to open a web browser and surf to a page on a daily basis.
No desire to learn a new “tool.”
Email is the “killer app” for all desktop users.
Foundation for all electronic communication.
Every knowledge worker looks at email at least once a day.
Outlook is de facto desktop client for Wintel users by market share.
Our project identified a product that allows the Calit2 PNK Real Simple Syndication (RSS) feed for the PNK site to be delivered daily as email.
Software is commercial but currently freely available.
User configurable options
Auto-delete after X number of days.
Turn on/off pop up alerts.
PNK1.0 RSS Feed Integrated into Outlook using Attensa Attensa RSS Plug-In for Outlook