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  • 1. To Dance or to Rock!Oct 11, 2012 / Calin Rotarus
  • 2. © 2012 Goldbach Media 2
  • 3. © 2012 Goldbach Media 3
  • 4. © 2012 Goldbach Media 4
  • 5. © 2012 Goldbach Media 5
  • 6. © 2012 Goldbach Media 6
  • 7. © 2012 Goldbach Media 7
  • 8. © 2012 Goldbach Media 8
  • 9. © 2012 Goldbach Media 9
  • 10. © 2012 Goldbach Media 10
  • 11. VERSE 1:(drums only)In the begin-ning, back in nineteen fifty-five,Man didnt know about the rock n roll show and all that jive.The white man had the schmaltz, the black man had the blues,No one knew what they was gonna do, but Tchaikovsky had the news.He said:CHORUS 1:(drums only)"Let there be sound," there was sound."Let there be light," there was light."Let there be drums," there was drums."Let there be guitar," there was guitar.A5“Oh, let there be rock," © 2012 Goldbach Group
  • 12. Crisis! © 2012 Goldbach Group
  • 13. Crisis! © 2012 Goldbach Group
  • 14. Crisis! © 2012 Goldbach Group
  • 15. Crisis! © 2012 Goldbach Group
  • 16. The Dance: Industry
  • 17. The Dance: Industry
  • 18. - Best frenemy/ Planning tools/ Analytics tools/ Research tools/ Trainings for non-specialists/ Consumer behavior data/ 5.162.000.000 $ invested in R&D in 2011 © 2012 Goldbach Group
  • 19. The dance: Messages We are the best Hello! Expert Normal Person 5000 ads a day © 2012 Goldbach Group
  • 20. The dance: Research/Measurement UU, Target, Affinity, Socio- Meet my demographics new friends! Expert Normal Client © 2012 Goldbach Group
  • 21. The dance: Agency commission 15%? Expert Normal Client © 2012 Goldbach Group
  • 22. The dance: Media Zillions UU Content Savings? Media Buyer © 2012 Goldbach Group
  • 23. Marketer’s Dance/ search, / Reach/ geotargeting, / Frequency/ iPad, / OTS/ mobile / Affinity/ YouTube / MP/ Groupons, / ATL/ Tweets / BTL/ Blogs / 30 sec. spot/ Social / Mesh/ Video / Billboard/ PBT / Research/ QR codes / Brand awareness/ SMS / PVT/ Bluetooth / Brand adoption/ Intext / Product placement/ Cookie / Bonus/ Auctions / Discount/ Viral / TAP/ Bounce-rate / Clutter/ Apps / Duplication/ Analytics / GRP © 2012 Goldbach Group
  • 24. Marketer’s Rock! © 2012 Goldbach Group
  • 25. Change=Opportunity Let’s Rock! © 2012 Goldbach Group
  • 26. Thank you for your attention,Calin RotarusDeputy General ManagerGoldbach Audience Romaniacalin.rotarus@goldbachaudience.ro © 2012 Goldbach Media 26