The Ancient Art of Advertising and the Internet Natives

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the internet natives are different. how we should advertise to them?

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The Ancient Art of Advertising and the Internet Natives

  1. 1. The Ancient Art of Advertising And the Internet Natives Oct 2009
  2. 2. About myself
  3. 3. • Around 42• Read books, listen to vinyl records (hobbies)• Skip TV commercials, banner blind• No strong favorite brands• Main source of information – beer with friends
  4. 4. About my Mother in Law
  5. 5. • 63, active• Spends 3-4 hours per day on TV• Intends to buy a computer with attached internet (for 5 years)• Talks about discounts• One time per month ATM user
  6. 6. About my Kids
  7. 7. • One teenager and one young adult• Heavy users of internet / social networks• Dependent on brands• They behave like my boss
  8. 8. Why should they listen to me.
  9. 9. I earn the moneyI know more things, betterI know how to use toolsI solve the problemsI am a manager, respected professional, well connectedI have to think at all those things
  10. 10. How I deal with them
  11. 11. I tell them what to doI am their parent, not their buddyI do not discuss certain rulesI repeat things in order to be rememberedI am an adult, I don’t play
  12. 12. Btw…They love advertising!
  13. 13. comScore and Starcom USA - Natural Born Clickers Study Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks Only 16% of the Web Is Clicking Display Ads  Jul-07 Mar-09 decreasetotal clickers 32% 16% 50.0%heavy clickers 6% 4% 33.3%moderate clickers 10% 4% 60.0%light clickers 16% 8% 50.0%
  14. 14.   1 1    Viral Brand Profile Skin     2    Viral Friend Requests 3 3 Product Info & Links 5 4 Embedded Video   7 4 5 Product Photos 2 6 Member Comments 6 7 Widgets 8 8 Downloads (Wallpaper, Screensavers)
  15. 15. Thank You!Calin.rotarus@arbointeractive.roARBOinteractive +40 (0) 372 111 777 + 40 (0) 372 111 711

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