Your SlideShare is downloading. ×
The Ancient Art of Advertising and the Internet Natives
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The Ancient Art of Advertising and the Internet Natives

207
views

Published on

the internet natives are different. how we should advertise to them?

the internet natives are different. how we should advertise to them?


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
207
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Ancient Art of Advertising And the Internet Natives Oct 2009
  • 2. About myself
  • 3. • Around 42• Read books, listen to vinyl records (hobbies)• Skip TV commercials, banner blind• No strong favorite brands• Main source of information – beer with friends
  • 4. About my Mother in Law
  • 5. • 63, active• Spends 3-4 hours per day on TV• Intends to buy a computer with attached internet (for 5 years)• Talks about discounts• One time per month ATM user
  • 6. About my Kids
  • 7. • One teenager and one young adult• Heavy users of internet / social networks• Dependent on brands• They behave like my boss
  • 8. Why should they listen to me.
  • 9. I earn the moneyI know more things, betterI know how to use toolsI solve the problemsI am a manager, respected professional, well connectedI have to think at all those things
  • 10. How I deal with them
  • 11. I tell them what to doI am their parent, not their buddyI do not discuss certain rulesI repeat things in order to be rememberedI am an adult, I don’t play
  • 12. Btw…They love advertising!
  • 13. comScore and Starcom USA - Natural Born Clickers Study Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks Only 16% of the Web Is Clicking Display Ads  Jul-07 Mar-09 decreasetotal clickers 32% 16% 50.0%heavy clickers 6% 4% 33.3%moderate clickers 10% 4% 60.0%light clickers 16% 8% 50.0%
  • 14.   1 1    Viral Brand Profile Skin     2    Viral Friend Requests 3 3 Product Info & Links 5 4 Embedded Video   7 4 5 Product Photos 2 6 Member Comments 6 7 Widgets 8 8 Downloads (Wallpaper, Screensavers)
  • 15. Thank You!Calin.rotarus@arbointeractive.roARBOinteractive +40 (0) 372 111 777 + 40 (0) 372 111 711