10 facts you need to know to recognize, hire and work with great UX people.      by Luca Candela - @luckymethod
• Product Manager for Trubates.com• Interaction Designer• Project Manager• Master thesis on Game Design• Organize SFBAYUX•...
The obligatory Apple reference
Parker Fly Guitar
1954                 1993            8 lbs.               5 lbs.     magnetic, hum prone   magnetic + piezo               ...
"The Parker Fly neck lays perfectly in your hand. The neck shape                              swells into the guitar body ...
Let’s define UX       User experience is the       experience a user has       when interacting with       software.
Let’s try again...User experience is howthe design of a wholesystem and itsinterconnections adaptsto the needs, skills and...
1Ux is a good investmentWhen you think it’s too expensive, think again.
1   Ux is a good investment     • Improves satisfaction     • Improves productivity     • Reduces training costs     • Imp...
1   Ux is a good investment                              39.3% growth from                              Nov 2006 to Nov 20...
2There’s no “UX guy”When you’re designing for UX, not all roles are created equal.
2   There’s no “UX guy”               Graphic Designers
2   There’s no “UX guy”              Interaction Designers
2   There’s no “UX guy”             Information Architects
2   There’s no “UX guy”                Technical Writers
2   There’s no “UX guy”                 Analytics Expert
2   There’s no “UX guy”                User Researcher
2   There’s no “UX guy”             Accessibility Specialist
2   There’s no “UX guy”                     Engineers
2   There’s no “UX guy”                Customer Support
2   There’s no “UX guy”                    “The Suits”
2   There’s no “UX guy”                          You!
2   There’s no “UX guy”                          UX      The entire team is in charge of UX
3I see you play the clarinet...e best UX people have interesting resumes.
3   I see you play the clarinet...     Creativity, ability to connect the dots
4Lots of pretty diagramsSome UX people are in the “deliverables” business, others get stuffdone. is is going to get ugly q...
4   Lots of pretty diagrams                      Wireframe
4   Lots of pretty diagrams               Beautiful Wireframe
4   Lots of pretty diagrams...            Portfolios must tell a story
5The user comes first. Maybe...Great UX people understand the business point of view, and workwith business stakeholders, ...
5   The user comes first. Maybe...    It’s boring, but somebody gotta do it...
6I’m 85% sure you’re 100% wrongA great UX professional knows his metrics,and is not afraid to use them.
6   I’m 85% sure you’re 100% wrong             UX can be measured
6   I’m 85% sure you’re 100% wrong    • How long does it take to complete a task?    • How many errors do users make in tr...
7Deja vu all over againYou need to hire their future, not their past
7   Deja vu all over again    Future ≠ Past
8Give them the right toolsNo need to be expensive, just right for the job.
6   Give them the right tools            They do things differently
9You need a UX processIt’s not the size of your UX team, it’s how you use it.
9   You need a UX process      They will improve your processes
9   You need a UX process        Give them time to experiment
10We need another checkbox thereLet them do their job, you’ll thank me later.
10   We need another checkbox here               Don’t be a bad boss!
10   We need another checkbox here
Thank you!  follow me on Twitter: @luckymethod
Q&Afollow me on Twitter: @luckymethod
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Recognize, hire and work with great ux people

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User Experience has become fundamental in web-based products and applications, and the role of the Product Manager now requires familiarity with new techniques, jargon and workflows.

On top of that, understanding what separates great UX people from mediocre ones is hard without a profound knowledge of the subject.

This presentation was given at P-Camp 2011 Silicon Valley hosted by Ebay, exposing the 10 things to know about UX and the people that do it right.

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Recognize, hire and work with great ux people

  1. 1. 10 facts you need to know to recognize, hire and work with great UX people. by Luca Candela - @luckymethod
  2. 2. • Product Manager for Trubates.com• Interaction Designer• Project Manager• Master thesis on Game Design• Organize SFBAYUX• UX Eye for the developer guy Who is this guy anyway?
  3. 3. The obligatory Apple reference
  4. 4. Parker Fly Guitar
  5. 5. 1954 1993 8 lbs. 5 lbs. magnetic, hum prone magnetic + piezo carbon fiber wood exoskeleton, wood nickel steel 4 screws and multi-fingered plate joint neck jointParker Fly vs. Fender Stratocaster
  6. 6. "The Parker Fly neck lays perfectly in your hand. The neck shape swells into the guitar body to give easy access to every note... The guitar balances beautifully whether youre sitting or standing and its light weight allows you to stay relaxed and mobile. Most importantly, the guitar feels alive. You can feel it resonating against your body, singing along with you. Its a fine thing. Its a lot of extra work, but we do it because we know you can feel and hear the difference."Ken Parker - Parker Guitars In his own words
  7. 7. Let’s define UX User experience is the experience a user has when interacting with software.
  8. 8. Let’s try again...User experience is howthe design of a wholesystem and itsinterconnections adaptsto the needs, skills andtaste of its average userin its normal context
  9. 9. 1Ux is a good investmentWhen you think it’s too expensive, think again.
  10. 10. 1 Ux is a good investment • Improves satisfaction • Improves productivity • Reduces training costs • Improves employee retention • Improves consistency of service quality • Converts customers in your sales team
  11. 11. 1 Ux is a good investment 39.3% growth from Nov 2006 to Nov 2007 102.46% growth up until March 27 2011 The UX Fund
  12. 12. 2There’s no “UX guy”When you’re designing for UX, not all roles are created equal.
  13. 13. 2 There’s no “UX guy” Graphic Designers
  14. 14. 2 There’s no “UX guy” Interaction Designers
  15. 15. 2 There’s no “UX guy” Information Architects
  16. 16. 2 There’s no “UX guy” Technical Writers
  17. 17. 2 There’s no “UX guy” Analytics Expert
  18. 18. 2 There’s no “UX guy” User Researcher
  19. 19. 2 There’s no “UX guy” Accessibility Specialist
  20. 20. 2 There’s no “UX guy” Engineers
  21. 21. 2 There’s no “UX guy” Customer Support
  22. 22. 2 There’s no “UX guy” “The Suits”
  23. 23. 2 There’s no “UX guy” You!
  24. 24. 2 There’s no “UX guy” UX The entire team is in charge of UX
  25. 25. 3I see you play the clarinet...e best UX people have interesting resumes.
  26. 26. 3 I see you play the clarinet... Creativity, ability to connect the dots
  27. 27. 4Lots of pretty diagramsSome UX people are in the “deliverables” business, others get stuffdone. is is going to get ugly quick...
  28. 28. 4 Lots of pretty diagrams Wireframe
  29. 29. 4 Lots of pretty diagrams Beautiful Wireframe
  30. 30. 4 Lots of pretty diagrams... Portfolios must tell a story
  31. 31. 5The user comes first. Maybe...Great UX people understand the business point of view, and workwith business stakeholders, not against them.
  32. 32. 5 The user comes first. Maybe... It’s boring, but somebody gotta do it...
  33. 33. 6I’m 85% sure you’re 100% wrongA great UX professional knows his metrics,and is not afraid to use them.
  34. 34. 6 I’m 85% sure you’re 100% wrong UX can be measured
  35. 35. 6 I’m 85% sure you’re 100% wrong • How long does it take to complete a task? • How many errors do users make in trying to complete a task? • How many users fail to notice important information about a website? • How many users are delighted using your product?
  36. 36. 7Deja vu all over againYou need to hire their future, not their past
  37. 37. 7 Deja vu all over again Future ≠ Past
  38. 38. 8Give them the right toolsNo need to be expensive, just right for the job.
  39. 39. 6 Give them the right tools They do things differently
  40. 40. 9You need a UX processIt’s not the size of your UX team, it’s how you use it.
  41. 41. 9 You need a UX process They will improve your processes
  42. 42. 9 You need a UX process Give them time to experiment
  43. 43. 10We need another checkbox thereLet them do their job, you’ll thank me later.
  44. 44. 10 We need another checkbox here Don’t be a bad boss!
  45. 45. 10 We need another checkbox here
  46. 46. Thank you! follow me on Twitter: @luckymethod
  47. 47. Q&Afollow me on Twitter: @luckymethod

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