ROSCCA 2011 - Workshop by A.Califano: "free social networking tools"
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ROSCCA 2011 - Workshop by A.Califano: "free social networking tools"

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This presentation has been prepared for the first Regional Open Source Conference - Central Asia, and shown on 18 October 2011 at the ICT Institute of Kabul, Afghanistan.

This presentation has been prepared for the first Regional Open Source Conference - Central Asia, and shown on 18 October 2011 at the ICT Institute of Kabul, Afghanistan.

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ROSCCA 2011 - Workshop by A.Califano: "free social networking tools" ROSCCA 2011 - Workshop by A.Califano: "free social networking tools" Presentation Transcript

  • Regional Open Source Conference Central Asia October 15 – 18, 2011 Kabul, Afghanistan
  • Free Social Networking Tools for Communication & Problem Solving A Step-by-Step Guide A workshop by Alessandro Califano (Rome, Italy)
    • FOSS (Free and Open Source Software) over the Web can have a significant impact for institutions and enterprises alike, both on the economic and on the organizational level.
    • FOSS tools tend to have rather low costs – if we abstract from the need of infrastructures and support – but they do require that protocols and human resources be defined to use them.
    • This workshop will focus on social media, and on some means to not only maximize the external impact of communication, but also to solve day-to-day issues through mentoring and professional networking.
    • Originally conceived as a seminar to last a few days, the complexity of the issue and its potential have here been brought down to address some key strategic points.
  • What are we talking of, when we talk of SOCIAL MEDIA ? (image by G. Arata, Social Media in Practice – museimpresa, 30 Sept. 2011)
    • BUT...
    • From blogs to instant messaging tools, from video sharing to file managing and editing, or to location based news and pictures
    • ALL of them do have something in common:
    • AUTHORITY BUILDING
    • and SHARING
  • Authority Building means
    • That our impact through the Social Media channel(s) we are using should NOT be taken for granted once and for all,
    • AND that the PROCESS of authority building can encounter (even serious) setbacks we have to face as an ever possible challenge.
  • Sharing means
    • NOT ONLY giving our information to others,
    • BUT ALSO accepting feedback from others
    • This can be driven to the point of enabling CROWDSOURCING, but it definitely involves at least having an easily recognizable channel for others to comment, reinforce, or criticize our message .
  • Crowdsourcing …could be a wide screen at an exhibition / conference, presenting real-time comments from FaceBook or Twitter on the event itself. (image by R. Lilliu, Interactive Systems for Social Networks – museimpresa, 1 Oct. 2011)
    • BUT...
    • It could also be the sorting out of different possible options – features, packaging, or services – proposed by customers to a company or an institution in an open contest, and then chosen out by customers themselves as being the most desirable.
    • As we did, right at the start of this workshop.
    • Social Media vary in forms and purposes. We have:
    • Social or professional networking services (Facebook, Google+, LinkedIn)
    • Microblogging (Twitter)
    • Blogging (Wordpress, Blogger, Tumblr)
    • Video (YouTube, Vimeo) or Photo sharing (Flickr, Panoramio)
    • File managing, sharing and editing (GoogleDocs, SlideShare, Museolog)
    • and much more...
  • Twitter Instant News, Comments, Q&A – all in 140 characters.
  • Twitter allows
    • to post a short description (160 characters + a link) about yourself or the institution you represent
    • to post your tweets and to retweet others’
    • to tag (#) keywords in your tweets
    • to follow and be followed by other tweeters
    • to send direct messages to other tweeters that are not seen by general users
  • CloudMagic This free plugin (2011) is an extension that runs on Firefox and Chrome web browsers. It opens a movable search bar launching indexed searches through GoogleDocs, Gmail, and Twitter streams.
  • paper.li This web based application has been developed at the Swiss Polytechnic Institute in Lausanne in 2010 . It allows registered users to automatically assemble, and to manually edit, journals or newsletters focused on any possible subject.
  • Even a rather simple free social networking tool like Twitter can thus be used in a much more complex way. Apart from posting instant news:
    • It can be used for acquiring a thorough knowledge about similar / competing institutions or companies we (should) follow
    • It can gradually built up a network of fellow professionals and connect to stakeholders
    • Its direct messaging system allows us to mentor juniors in our organization, letting them ask for guidelines, in order to give better informed answers
    • It allows us to assemble focused news and comments and publish them on line.
    • All this (almost) for free!
    • Thank you,
    • Tashakor,
    • Grazie!