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Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
Travel Bloggers Unite - SEO Presentation
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Travel Bloggers Unite - SEO Presentation

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Travel Bloggers Unite SEO presentation by Michael Briggs (http://www.caliberi.com). …

Travel Bloggers Unite SEO presentation by Michael Briggs (http://www.caliberi.com).

Presented on the 26th of March 2011 in Manchester.

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Transcript

  • 1. I’m mike and I’m a geek.
    Hashtag : #TBU11
    Wifi Network : thestudio work
    Password : 0123456789
  • 2. In the Know SEO
    Travel Bloggers Unite
    #TBU11
  • 3. Don’t worry about taking notes
    Everything will be online next week
    Sit back and relax
  • 4. If I were a blogger…
    and I wanted to develop a site to
    get me free stuff
    make some money
    make friends
    I’d choose SEO and here’s how I’d do it…
  • 5. Did I say that…
    I used blogs to
    Generate an income
    That paid for my wedding in Mauritius
    Me, my wife, my wee boy
    Full board holiday (and all spending money) at one of the worlds best hotels (Le Touessrok, Mauritius)
    Wedding dress, rings, kilts everything
    Using only SEO
  • 6. My plan
    Research
    Get online
    Develop content
    Get links
    Get social
    Build positions
    Iterate
  • 7. Find out what people search for?
    Google Keyword Tool
    http://www.tinyurl.com/keywordtool
    WordTracker
    http://www.wordtracker.com
  • 8.
  • 9.
  • 10. From this I knew
    What were people searching for
    Patterns of search behaviour
    Modifier set
    Cheap Vs Bargain
    Sub groups of traffic for my niche
    Traffic trends through the year
  • 11. Find the long tail
  • 12. Now I wanted to know my competition
    Who are they
    Use Google
    Traditional search
    Google blog search
    Google alerts
    What are they
    Are they :
    travel agents?
    other blogs?
    Is it affiliates/MFA sites?
    Is it Google places?
    Wikipedia
  • 13. Getting myself online
    Domain name
    Keywords vs brand
    Hosting
    Get someone good
    If my site goes down Google will trust me less
    One Click Install Wordpress
  • 14. Fix a small server issues
    Non-www redirect
    Remove duplicate content issues
    Remove lost visitors
    Did this through .htaccess
    RewriteEngine On
    RewriteCond%{HTTP_HOST} !^www. RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]
  • 15. Configure WordPress Settings
    Permalinks
    Settings -> Permalinks
    Nice keyword rich URLs
    URLs that look better in the search engines
    Improved click through
  • 16. Configure WordPress Settings
    Make sure I’m pinging
    Settings -> Writing
    “update services”
    Get the strong list I can find online anywhere
    Search “WordPress ping list”
    Paste services into the field
  • 17. Configure WordPress Settings
    Allow access from my iPhone
    Settings ->Writing
    Check Remote Publishing
  • 18. Get myself a theme
    WordPress has some themes already
    Appearance -> Themes ->Install themes
    Download and Install themes I find in search results?
    Beware
    Some SEO’s may have placed links in these
    Some themes contain malicious code
  • 19. SEO’ing my theme
    Themes may have aspects that I may need to fix
    How are the HTML tags used?
    <h1>…</h1>
    Is the theme widget ready?
    Can I easily change my logo?
  • 20. Plugins to make SEO easy
    I need plugins that :
    Make my content better
    Improve the “long tail”
    Find Plugins
    Plugins ->Install
  • 21. Plugins I always use
    WordPress SEO Plugin (Yoast)
    Fuzzy SEO Plugin
    UP Update Smart Pinger Plugin
    Contact Form 7 Plugin
    Twitter Stream Plugin
    Feedburner Plugin
    Web Ninja GA Plugin
    Akismet
  • 22. Developed great content
    Created the Post title
    Included keywords in post title (Yoast Plugin)
    Keywords at the start
    Brand at the end
    Don’t overload the title
    Developed meta descriptions!
    Not going to help my rankings
    But can improve my click through
  • 23. Wrote post naturally
    Write without thinking about SEO (much)
    Then use keywords if required
    Use “~” to find related keywords
    Use headings to block out content
    Headings give more relevance
    Use the <!– more --> function for long posts
    Ask visitors to comment
    Reply to comments where possible
  • 24. Added other indexable content
    Videos
    Hosted on Youtube (second biggest search engine)
    Did some traffic research on YouTube
    https://ads.youtube.com/keyword_tool
  • 25. More indexable content
    Images - Used the alt attribute
  • 26. Even more indexable content
    Created useful downloads if appropriate
    PDFs
    Word Docs
    Excel
    Image packs
  • 27. Pushed the Button…
  • 28. No rankings and no visitors
  • 29. Great content gets rankings
  • 30. Biggest SEO Myth
    Great content gets rankings
  • 31. Why?
    Great content deserves rankings
    BUT
    Great content without links will fail
    So I needed to start getting links
  • 32. What’s a good link?
    Website with related content
    Strong HeartBeat
    Regular content being published on the site
    Regular tweeting
    Facebook activity
    Links to other related sites already
  • 33. But what types of links did I want?
    Anchor text
    I use my keywords
    I use my brand
    I use my URL
    Link Types
    I want links in content
    I want a few sitewidelinks (be careful)
    Point to my homepage
    I use my website name
    I want profiles
    I want domains not links
  • 34. Link metrics
    Links can be complicated
    large scale development
    short tail phrase optimisation
    Have you heard of PageRank?
  • 35. PageRank
    Here’s the math…
  • 36. “Magic Green Fairy Dust” @Google
  • 37. There are lots of link variables…
    MozRank
    Domain Authority
    Page Authority
    TrustRank
    SocialRank
    Cache Frequency
  • 38. But I didn’t need to worry
    I’m in a niche
    I’m not competing for the massive terms
    I have friends (real and virtual)
    I’m going to get links from them
    I have RSS
    So I can syndicate my content
    I have directories/social profiles
    So I can be seen in great places for free
  • 39. I make friends with people offline
    Guest post (and get a link)
    Spoke to a journalist I know
    Wrote for websites that love new content
    Created/contributed to pages on wikipedia
    Useful pages
    Do not spam. Spam is the curse of the internet
  • 40. Befriended people on Twitter
    I’m going to get important people on my side
    Located important people
    Engaged with them
    Ask important to people to guest blog on my site
    Spoke to them honestly about what I liked& didn’t like
    Be genuine & be yourself
  • 41. I syndicated my RSS
    Every time I posted
    The post got a link
    My title tag is the link (keywords)
    I get noise about my content in the eyes of the search engines
  • 42. I built real & useful social profiles
  • 43. Tried online news sources
    I tried Digg/Reddit
    I wrote great content
    Appropriate for my audience (on my blog and the news site)
    Very little reward
    But
    If I had wrote great content
    The community had voted on these
    I may have got a front page for a category
    Got thousands of visitors
    Got some links
  • 44. Now Google goes social & personal
  • 45. If this had been available
    Twitter would be even more powerful
    Social friends would always see my content
    I could have got even more links (hopefully)
  • 46. I now had..
    Rankings for my keywords & traffic
    Friends helping me
    People asking me to write for them
    Bloggers ask to write on my site
    Subscribers
    Regular and frequent real comments
  • 47. And every time I iterated
    http://analytics.google.com
    http://www.hittail.com
    Things got better as I grew more long tail traffic
  • 48. So how did I monetise this?
    AdSense
    Not too much , these can be a sign of low quality
    Not above the fold if possible
    Affiliate links
    Masked links; these can be a sign of low quality
    Advertising
    Banners
  • 49. And here I am
    I made my money
    I got married
    Great wedding & honeymoon
    I got a tan
    I made new friends (real and virtual)
  • 50. Thank You
    Questions?
    Site reviews tomorrow!
    Stay in touch
    Email : Michael.briggs@caliberi.com
    My Twitter : @michaelkebriggs
    Company Twitter : @caliberi
  • 51. attributation
    “Hi How are you image” - http://www.flickr.com/photos/an_agent/54106267/
    Unhappy post it - http://www.shutterstock.com
    PageRank Bar - http://www.clippingimages.com/blog/google-page-rank/
    PageRank Formula - http://www.practicalecommerce.com/articles/905-PageRank-What-Is-It-And-How-Do-You-Calculate-It-
    Yoda and PageRank – http://www.blaugh.com

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