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Social media & the arts


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How to use social media to promote yourself as an artist. Presented to Debut Contemporary emerging artists for #SM4Art.

How to use social media to promote yourself as an artist. Presented to Debut Contemporary emerging artists for #SM4Art.

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  • 1. Social Media & The Arts
    Erin McDonald
    Social Media Manager
    Twitter: @LadyEz
  • 2. Caliber Interactive
    Search & Social Media Marketing, Link Building Specialists – Team of 50 by the end of April! Offices in London & Edinburgh.
    Passionate about holistic and organic social media – no robots welcome.
    We develop bespoke digital strategies to put you in touch with your local & global customers.
    Company Twitter: @caliberi
    © Caliber Interactive 2011
  • 3. What is social media?
    “A map of the relationships between individuals – connected through social familiarities”.
    Social Media is the toolset, the action is digital engagement.
    Collaborating, sharing information, connecting with people in your niche.
    Transparency, listening, conversation.
    © Caliber Interactive 2011
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  • 5. Twitter
    © Caliber Interactive 2011
    • Twitter helps you point people to your work, websites and anything you want them to see!
    • 6. A Micro-blogging platform that is changing the way we share information, consume & receive news, network, create and discover.
    • 7. A platform that showcases your personality and allows you to be transparent as an artist and brand.
  • What can I use Twitter for?
    To meet likeminded people – there are millions of people on twitter, and many artists like you!
    Announce sneak previews and show progression with new collections.
    Tell people about your showcases and get the details in front of influentials.
    Connect with people in your industry on all levels – a perfect platform to build relationships and network!
    Follow the latest art news, artists development and industry change.
    Be involved in your industry – have a voice and be heard.
    © Caliber Interactive 2011
  • 8. Find your tweeple
    Directories: – find people by tag – by location and industry/niche
    Twitter Search
    • Add yourself to directories with a complete, keyword rich bio to help your profile be found!
    © Caliber Interactive 2011
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    Twitter Lists
  • 13. © Caliber Interactive 2011
  • 14. Hashtags
    • #Hashtags allow you to follow a subject
    • 15. Have your tweets seen by relevant people beyond your current followers
    • 16. Introduce your work to a much wider audience – people interested in #art
    • 17. Strategic: Get your work in front of influentials
    • 18. Follow trending topics, have an opinion
    • 19. Create your own hashtags #debutgang
    © Caliber Interactive 2011
  • 20. But what do I tweet about?
    Share & Showcase your work
    © Caliber Interactive 2011
    • Using Twitpic, Flickr or Facebook, share links to your work.
    • 21. Look at using apps like to share your work with a very active community.
  • Announcements
    © Caliber Interactive 2011
  • 22. Ask for help!
    © Caliber Interactive 2011
    • Ask for a RT, opinion and help – you’ll be surprised how friendly people are!
  • Twitter Competitions
    © Caliber Interactive 2011
    • Add an appropriate hashtag to further the reach of the competition e.g. #competition #sculpture #art – check which one is used most.
    • 23. Great way to showcase your products, get more fans/followers and increase brand reach.
  • Monitor & Measure – allows you to monitor, measure & post to a number of platforms.
    Timesaving, analyical, concise and mobile!
    © Caliber Interactive 2011
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    Monitor & reply to conversations in Hootsuite
    View full Twitter profile, info & Klout score in Hootsuite – follow them from here too!
  • 26. Facebook
    Facebook is a different platform to Twitter – use the correct voice on each platform.
    Facebook offers you a more static community and way of engaging – content remains on your page to be interacted with.
    Facebook can pull together all of your social media efforts in one place.
    © Caliber Interactive 2011
  • 27. Facebook Branding – Be creative!
    Maximise your branding – use the maximum specifications (don’t use a teeny tiny profile image).
    Use the Facebook hack – make your page stand out.
    Include your website where possible.
    Use a Facebook landing page for all news fans – tell them what to expect from becoming a fan and what other platforms you are active on.
    © Caliber Interactive 2011
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  • 30. Link, Link, Link!
    © Caliber Interactive 2011
    Link to all of your social networking sites, blog and website
    Let people know who you are, what inspires you, and don’t forget those keywords!
  • 31. Facebook Content
    Let the reader into your world. What do you like, what’s your inspiration?
    Let your page be your mood board.
    Participate in your niche ‘using Facebook as the page’ – get your name out there on sites that matter.
    Develop your tone of voice & stick to it.
    Be transparent – give your fans access to the artist.
    © Caliber Interactive 2011
  • 32. Respond to comments, thank people for likes, keep the conversation going.
    Have a call to action in your Facebook posts – tell people what you want them to do e.g. comment, give their opinion, feedback.
    Video & images are key – provide attractive content
    Annotate your photos – let the reader experience the event with you, tag where possible and broaden the reach of your profile.
    Upload photos as soon as possible after an event – keep that buzz going!
    © Caliber Interactive 2011
  • 33. Facebook Questions
    © Caliber Interactive 2011
    • Poll your fans – ask a question & crowdsource!
    • 34. Questions can be focused on the arts, your own work, current events e.g. the cuts, TV shows – anything you want.
    • 35. Diversifies content on your wall & increase engagement in your community.
  • Facebook Tools - Adds an extra information tab to your Facebook allowing you to showcase more information about yourself and your art. – A free service allowing you to add a Twitter, Youtube, RSS Feed, Slideshow and much more in tabs on your Facebook page. Premium services available. - paid Facebook tabs for $10 per year but complete with branding.
    © Caliber Interactive 2011
  • 36. Facebook Events
    • Promote your event as early as possible, & continously mention on Facebook, Twitter, Blog and website – create that buzz!
    • 37. Write on walls of open art groups to promote your event.
    • 38. @tag people in statuses that are attending – reach into their social graph with some cheeky promotion!
    • 39. Get some conversation going on your events page.
    • 40. Update your fans after the event with feedback and links to your blog review and photos on facebook & flickr.
    © Caliber Interactive 2011
  • 41. I can’t see you……..?
    Facebook Profile to Business Page Migration – Keep your friends as ‘likes’ & enjoy the benefits of a page.
    Profiles are closed – new fans or people interested in you cannot see your content.
    If your fan page has more than 25 fans, get a vanity URL! This is essential for SEO for people to find you and to streamline your marketing - simples!
    Optimise your information page with keywords relating to your brand and be sure your fan page is in the right category e.g. business/organisation - Arts
    © Caliber Interactive 2011
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    • Don’t forget your social media links on all print media, your email signatures, press releases and business cards!
  • Video & Imagery are key
    Cross reference your social networking sites – tweet links to your Flickr images and Youtube/Vimeo videos.
    Annotate your photos – let the reader experience the event with you, tag where possible and broaden the reach of your profile.
    © Caliber Interactive 2011
  • 43. Video Platforms
    Youtube & Vimeo – BRANDING!
    Brand your background with your designs
    Add your avatar – try to streamline this throughout your online presence
    Add your keyword rich profile and social media links
    Find friends in your niche
    Become involved in the community, comment, share and like – the favour will be returned!
    You decide what information to show in your profile
    © Caliber Interactive 2011
  • 44. Flickr
    Title, Description, Key words! Help your images be found.
    Community, groups, inspiration.
    Complete your profile & cross promote your images on Twitter, Blog & Facebook.
    © Caliber Interactive 2011
    • Flickr is so important in developing links with an existing online community .
    • 45. Search images by tags to find fellow artists in your specialty.
  • © Caliber Interactive 2011
  • 46. Linked in – optimise your profile
    Connect with people
    Blogging – optimise Wordpress/Blogger
    © Caliber Interactive 2011
  • 47. Mailing List
    Make it easy for your fans to keep up to date with your work, events and successes
    Use a simple mailing system to acquire email addresses and start managing your fan base
    Increase the reach of your work
    Mailchimp – integration with Facebook
    Free newsletter design
    Free Facebook sign up tab
    © Caliber Interactive 2011
  • 48. Niche Sites – Test the water let’s you pin anything you like to your ‘pin board’ e.g. Illustration & Art
    This can be ‘repinned’ by others therefore spreading your work and essentially your brand.
    Great for getting feedback and determining interest in a wider audience.
    Place to store all of your inspirations and bookmark things you like.
    © Caliber Interactive 2011
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  • 51. Digital Profiling – Be Found!
    © Caliber Interactive 2011
    Digital calling card and social profile – a snapshot about you & how to connect
  • 52. Takeaways
    Be yourself
    Be creative
    Be social
    Be consistent
    Reply, Retweet, promote – use the ratio correctly
    Check your last 5 tweets – would you find YOU interesting?
    Build your own community
    Add value
    © Caliber Interactive 2011
  • 53. Questions?
    © Caliber Interactive 2011