Simplifying community management social media tools - Free ebook
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Simplifying community management social media tools - Free ebook

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This is a free social media ebook, provides great free insights and advice for all community managers, offers advice on the best tools to manage your community. ...

This is a free social media ebook, provides great free insights and advice for all community managers, offers advice on the best tools to manage your community.
2012 is the year of the quality sharing and managing your community

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Simplifying community management social media tools - Free ebook Simplifying community management social media tools - Free ebook Document Transcript

  • Simplifying Community Management Social Media Tools Simplifying Community Management Social Media Tools January 2012 Compiled By@caliberi Social Media Team: Karine Nascimento Anthony NgaithePage 0 Caliber Interactive Ltd
  • Simplifying Community Management Social Media ToolsSIMPLIFYING COMMUNITY MANAGEMENT SOCIAL MEDIA TOOLS .................................................................. 0 INTRODUCTION ....................................................................................................................................................... 2 MANAGING YOUR TWITTER COMMUNITY..................................................................................................................... 2 Tweepi ............................................................................................................................................................ 2 MANAGE FILTER ...................................................................................................................................................... 3 Followerwonk ................................................................................................................................................. 4 ANALYSING AND IMPROVING YOUR ACCOUNT ............................................................................................................... 4 Followerwonk ................................................................................................................................................. 5 Twitter Counter ............................................................................................................................................... 5 Tweet Stats ..................................................................................................................................................... 6 Crowdbooster ................................................................................................................................................. 6 CONCLUSION .......................................................................................................................................................... 7Page 1 Caliber Interactive Ltd
  • Simplifying Community Management Social Media ToolsIntroductionIf you are a Social Media Community Manager (like me) you’ll already know that there are hundredsof add-on tools available to help us manage our Twitter accounts more efficiently. However, withnew tools and apps being launched every week, it can often be difficult to stay up-to-date with thetools that enable you to get the most out of your account.The objective of this series of posts is to share some of my favourite Twitter tools; the ones I use ona daily basis and that really make a difference when I need to track and analyse account activity,measure sentiment and manage friends and followers to help improve Social Media strategies.Oh, and the good news is that these are completely free tools – although most offer upgraded plansif you wish to use advanced features. Why not experiment with all of them to decide which you likebest and which are most helpful for you and your community management team?Managing Your Twitter CommunityLet’s face it, sometimes Twitter accounts need a good clean up! Quite often, people will stopfollowing you, decide not to follow you back, or simply start posting content that is not relevant toyou, so you’re left to decide whether it’s worth continuing to follow them. In order to maintain ahealthy community and to help you decide who to follow or unfollow, my favourite tools to use areTweepi, ManageFlitter and FollowerWonkHere is a useful breakdown for you to enjoy, use and abuse.TweepiAs it auto-describes, it’s a “geekier, faster way to bulk add quality followers”. The dashboard showsa quick overview of your Twitter account. It allows you to check the people who are not followingyou back (and “Flush” them if you like) as well as identifying the followers who you’re not followingso you can “Reciprocate”– which is quite good for your network. You can also identify inactive usersand analyse their bio and influence (much like Klout) which is helpful during your “Cleanup”.Nevertheless, my favourite thing about Tweepi is the ‘Geeky follow function’(see image bellow),which allows you to follow user’s followers and add people with the same interests as you, or findPage 2 Caliber Interactive Ltd
  • Simplifying Community Management Social Media Toolsand follow user’s friends just by entering the username. You can also follow Twitter list members oreven copy and paste a list of users that you want to follow. Quite impressive, don’t you think?Manage FilterThis account management tool makes unfollowing quick and easy. ManageFlitter gives you theability to find out who isn’t following you back as well as allowing you to identify how inactive,talkative or quiet the users that you follow are (see image below).One advantage that ManageFlitter has over Tweepi is the fact that you can easily check, withouthaving to open a new window, a user’s bio and activity before you decide if you want to stopfollowing them or not. You can also search inside your Twitter stream for people that mentionspecific keywords on their bio or latest tweets.Page 3 Caliber Interactive Ltd
  • Simplifying Community Management Social Media ToolsFollowerwonkAt the moment, Follower Wonk is probably on the top of my list of useful Twitter tools. I’ve talkedabout tools that can help you identify people to unfollow, making your account a bit lighter. Themain reason for doing this is so that you can remove all inactive and non-following users and startfollowing people who interest you more, without creating a big gap on the my friends/followersratio.Follower Wonk helps you find interesting new tweeps to follow like no other tool out there rightnow. It has a specialised Twitter search allowing you to find individuals based on any profile data –bio, location, name or URL – as well as allowing you to filter this information by relevance, friends,followers and tweets. Finally, all you need to do is define how influential you want your new friendsto be and then follow them directly on Follower Wonk’s list of results. More information onFollower Wonk will be provided in the second part of this series.These are just 3 of my favourite Twitter tools; the ones that I use frequently and recommend to mysocial media colleagues to help manage communities and make strategic decisions. The importantthing is to keep trying new tools and use the generated data to work to your benefit.Now that I have shared my top 3 favourite tools for Managing your Twitter Community, I would liketo continue talking about efficient Twitter tools, this time using a more analytical approach.Analysing and Improving Your AccountMeasuring and analysing statistics and data from your account can be a key element in the decisionmaking process of your strategy.As much as you can make your community grow by managing your friends and followers, in order tokeep them interested and engaged, you have to take into consideration their expectations of youand the content that you share. To help you do that, I recommend using tools that will analyse yourTwitter activity and enhance what is working best (or not working so well) for your community.Here are some of my favourites.Page 4 Caliber Interactive Ltd
  • Simplifying Community Management Social Media ToolsFollowerwonkApart from being an excellent tool for growing your Twitter community (as I mentioned earlier),Follower Wonk also provides some great insights and statistical comparisons between Twitteraccounts, generating reports with lots of useful data. You can compare, for example, the number ofcommon followers and following between you and your 2 major competitors, the number of uniquefollowers of each, how long you and your competitors have been on Twitter, average new followersper day and so far.Lastly, you can visualise your social graph, analysing your friends/followers by account age,dormancy, tweet counts, follower counts and location as well as checking out unique visualisationssuch as bio and word clouds. Considering that, at this point you will probably be as addicted toFollower Wonk’s functions as I am, so you will be happy to know that you are also able to track andmeasure relationship performance by viewing new friends, followers and lists.Twitter CounterThis is probably one of the simplest Twitter tools that I use. Twitter Counter provides a clearoverview and graph of your Twitter activity in seconds. It tracks statistics from users and displaysthem in graphs for up to 3 different Twitter users, as long as you authenticate them yourself first.You can see the number of followers, new friends and tweets for up to the past 3 months andPage 5 Caliber Interactive Ltd
  • Simplifying Community Management Social Media Toolscompare who had the best performance. It also gives you valuable information about your followers’tendency to follow or unfollow you based on your account activity, so you can analyse your streamand quickly understand why your influence made people stop or start following you.Tweet StatsThis tool brings real-time Twitter statistics in colourful and easy to read graphs helping youunderstand your behaviour on Twitter. These basic statistics include tweets per month or perselected day, tweet density and aggregate hourly and daily tweets along with some interestinginterface statistics. You can analyse your clouds to see which words are most frequently mentioned.Since you don’t have to be logged into Twitter to use TweetStats, you can use it to monitor thestatus and stats of other Twitter accounts and check your competitor’s strategies and behaviour onthe platform even if you are not following themCrowdboosterCrowdbooster offers detailed analytics across Facebook and Twitter. You can investigate thepopularity of content shared based on retweets, mentions, replies, follower or fan growth over time,as well as, the most influential and engaged follower. The result is a series of recommendations ofwhen to post for maximum exposure and best engagement levels. Crowdbooster also providessuggestions on influential users, offering the option to follow them back, reply or thank a retweet.Page 6 Caliber Interactive Ltd
  • Simplifying Community Management Social Media ToolsWithout a shadow of doubt, this is one of the most valuable tools to use when developing a socialmedia strategy for yourself and clients.ConclusionRemember that these are free tools, so it will not cost a penny for you to do some experimentingand get some fantastic insights on where and how to improve your accounts.If you are also interested in comparing yourself to your peers, Klout and PeerIndex are great formeasuring how influential your tweets are with others.I hope you find these tools useful and they help you in Simplifying your Community Management.Are you using any of these tools? What’s your favourite? Are there any other tools that you highlyrecommend?Caliber can be found on:Twitter - Facebook - LinkedIn - Google+Page 7 Caliber Interactive Ltd