Be a Social Networking Pro: Using the power of Facebook & Twitter
What are Facebook Pages
What are Facebook Applications
What is Twitter
Twitter can help you…
Social Networking: Why you should… and How
Each week on facebook
over 400 million active users in 2010 (had 20 million in 2007, 100 million in 2009)
50% of log on in any given day
Average user has 130 friends
Four out of five US online adults
50% of adults ages 35 to 44
38% of adults ages 45 to 54
26% of adults ages 55+
Source: North American Technographics Interactive Marketing Online Survey, Q2 2009
Who uses social networking at least once a month?
How to put your organization on Facebook
1. (pets) 2. (nonprofit)
Profiles vs. Pages
5,000 friend limit
Each friend must be “approved” with a click
You can like and comment on other pages & profiles
You can send and receive messages
Facebook username URL right away
You can get tagged in photos, notes, videos
Depending on your name, profiles might come up first when people search
Anyone can “like” your page, no screening
You can NOT like or comment as the page
You cannot send messages as “your page”
Facebook username URL after 25 fans
You can’t get tagged in photos, notes, videos
Pages get indexed by Google (choose your page name carefully!)
vs. Groups (and what’s a Community Page?)
You can “message” (like email) your entire group, and it goes into their “Messages” Inbox (vs. into the Updates folder) as long as you have less than 5,000 members
Can be public or require administrator approval for members to join - or even private and by invitation only.
You can remove or block Group members
Group’s Administrator (personal profile) is visible to all group members
Posts on the group page are “from” you personally
Introduced April 19, 2010
Similar to business or nonprofit pages but…
“ Related” posts automatically show up on wall, you cannot control them
Comes up when people are filling out their profiles and typing in their interests on their “info” tab
Most don’t come up in searches
You can suggest official website if your community name is taken
Choose carefully… and monitor your page! *There are no email notifications from Pages. *Supposedly if you use a Profile for a “business”, your Profile may be deleted by Facebook *Consider using SocialSafe backup
Time Saving Tips
Scan your group, page & application requests, accept the ones you want, then on the upper right click “Ignore All”
Restrict who can post on your wall: Profile: Account >Privacy Settings > Customize Settings> uncheck “ Friends can post on my Wall” Pages: Edit page > Wall Settings
Twitter - Get Started
Pick a good name: Twitter names are becoming like URL ’s were in the early years of the Internet. (Don ’t use underscores_ when you ’r e creating a user name. Not only does it look amateurish but a number of spammers have hacked into Twitter that way. You don ’t want to look like a spammer.
Have a Bio. (“Settings” > “Profile”) A recent Harvard Business Review study showed that 82% of unsuccessful Twitter accounts have little or no bio information. 160 character limit!
Start following people. All this means is that you sign up to receive their messages (tweets) and you can message them back. If you follow them, they will most likely follow you.
Thank people when they follow you!
Be interactive : send out messages (tweets). Ask and answer questions and give value to the community. You don't have to say anything profound - just relevant.
Update more than once a day, but less than 15 times a day.
Always reply to the @reply responses on Twitter. It is someone talking directly to you, your replies to them @username will show up in their sidebar.
If you don’t have the time to post on both Twitter and Facebook, you can link the two… Have all your Facebook updates appear on Twitter facebook.com/twitter/ Have all your Twitter updates appear on Facebook http://apps.facebook.com/smarttwitterpages/
Use Twitter a Critter for one-click Tweeting of any pet on AdoptaPet.com!
Follow Abbie the Executive Director of AdoptaPet.com at twitter.com/TweetACritter
10 KEYS TO SOCIAL MEDIA SUCCESS
1. Define your goals
Improve public image?
Increase community awareness of…?
2. Make a plan
3. Share your pets
4. Public Relations
Post photos of your location, staff, events, volunteers