Online Adoptions How to best spend your time online, to get your pets adopted!
Director of Shelter Outreach
Increase Online Adoptions
Understand your online audience
Customer Service online
Camera & photo tips
Where do people get pets?
10 to 20 % adopted from shelters and rescues
50 to 75% obtained from acquaintances and family or found stray
15 to 20 % purchased from breeders
2 to 10 % purchased from pet shops
= up to 30% more pets could be adopted
Source: 2009 Purina and the National Council on Pet Population Study & Policy (NCPPSP)
To appeal to that 30% online… What are the FIVE most important things when listing your pets?
Where they are listed: Test your market! Pet adoption websites, social networking sites, Craigslist?
5. CUSTOMER SERVICE!
Explain your process, simply, up front, then follow it.
Positive, friendly attitude.
Deny with referrals to _________?
Photo Taking Basics
Digital Camera features you need
Speed: shortest “shutter lag”
Image size: 3+ megapixels
Easy to hold in one hand
Pet with other pet or person
Photo - Pitbull with NO collar
Photo - Pitbull with fun collar
Collar or bandana
Photos - dogs with people
= close is better than far
Search results - body shots
Search results - face shots
How big is this dog?
= props like toys give scale
= keep foreground & background simple (grass would be better)
More photo tips
Panting dogs look like they are “smiling” - run them around first!
Hot dogs for dogs
Feather toys for cats
Take multiple photos to post as many photos are allowed
30 seconds to 2 minutes
Film multiple “takes”
Try talking vs. not talking
If you have video editing skills…
Where and how to post
Basic, one take (0:19)
Basic, one take, with helper (0:27)
Edited in iMovie with music (1:13)
Photoshop Elements ($80)
Picasa - Google
Windows Movie Maker
Animal database software with automatic uploading
North America’s largest nonprofit pet adoption website
Over 2 million potential adopters visit every month
Pets seen on partner sites like Petcentric.com, MarthaStewart.com, and PetSmart.com
Free for shelters, rescues & adopters
Search Saver Tip: Use for your Adopter’s Wish List
Search Saver screenshot
Print Kennel Cards & Flyers
AdoptaPet.com Print Center - Batch print half-sheet Kennel Cards or full-sheet Adoption Flyers - by pet type (like all dogs, or all cats) - sort by name or date added
Add your Pet List to your Website
Pet list sample #1
Pet list #2
Social Networking Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
Volunteers Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
Thank you! Jennifer Warner Director of Shelter Outreach [email_address]