Online petadoptions
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Online petadoptions Presentation Transcript

  • 1. Online Adoptions How to best spend your time online, to get your pets adopted!
  • 2.
    • Jennifer Warner
    • Director of Shelter Outreach
    • [email_address]
  • 3. Increase Online Adoptions
    • Understand your online audience
    • Customer Service online
    • Camera & photo tips
    • Photo tips
    • Video tips
    • Adopt-a-Pet.com
  • 4. Where do people get pets?
    • 10 to 20 % adopted from shelters and rescues
    • 50 to 75% obtained from acquaintances and family or found stray
    • 15 to 20 % purchased from breeders
    • 2 to 10 % purchased from pet shops
    • = up to 30% more pets could be adopted
    • Source: 2009 Purina and the National Council on Pet Population Study & Policy (NCPPSP)
  • 5. To appeal to that 30% online… What are the FIVE most important things when listing your pets?
    • Good photos
    • Video
    • Story
    • Where they are listed: Test your market! Pet adoption websites, social networking sites, Craigslist?
    • … .
  • 6. 5. CUSTOMER SERVICE!
    • Response time!
    • Explain your process, simply, up front, then follow it.
    • Positive, friendly attitude.
    • Deny with referrals to _________?
  • 7. Photo Taking Basics
  • 8. Digital Camera features you need
    • Speed: shortest “shutter lag”
    • Autofocus
    • Video
    • Image size: 3+ megapixels
    • Easy to hold in one hand
    • Case
    • Card reader
  • 9.
    • vs.
    • Soft background
    • Pet with other pet or person
  • 10. Photo - Pitbull with NO collar
  • 11. Photo - Pitbull with fun collar
    • Collar or bandana
  • 12. Photos - dogs with people
  • 13.
    • vs.
    = close is better than far
  • 14. Search results - body shots
  • 15. Search results - face shots
  • 16. How big is this dog?
    • vs.
    = props like toys give scale
  • 17.
    • vs.
    = keep foreground & background simple (grass would be better)
  • 18. More photo tips
    • Panting dogs look like they are “smiling” - run them around first!
    • Hot dogs for dogs
    • Feather toys for cats
    • Take multiple photos to post as many photos are allowed
  • 19. Pet Videos
    • 30 seconds to 2 minutes
    • Film multiple “takes”
    • Try talking vs. not talking
    • If you have video editing skills…
    • Where and how to post
  • 20. Sample Video
    • Basic, one take (0:19)
  • 21. Sample Video
    • Basic, one take, with helper (0:27)
  • 22. Sample Video
    • Edited in iMovie with music (1:13)
  • 23. Software
    • Photoshop Elements ($80)
    • iPhoto
    • Picasa - Google
    • iMovie
    • Windows Movie Maker
    • Animal database software with automatic uploading
  • 24.
    • North America’s largest nonprofit pet adoption website
    • Over 2 million potential adopters visit every month
    • Pets seen on partner sites like Petcentric.com, MarthaStewart.com, and PetSmart.com
    • Free for shelters, rescues & adopters
    • Sponsored by
    Introduce Adopt-a-Pet.com
  • 25. Search Saver Tip: Use for your Adopter’s Wish List
  • 26. Search screen
  • 27. Search Saver screenshot
  • 28. Print Kennel Cards & Flyers
  • 29. AdoptaPet.com Print Center - Batch print half-sheet Kennel Cards or full-sheet Adoption Flyers - by pet type (like all dogs, or all cats) - sort by name or date added
  • 30. Add your Pet List to your Website
  • 31. Pet list sample #1
  • 32. Pet list #2
  • 33. Social Networking Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
  • 34. Volunteers Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
  • 35. Thank you! Jennifer Warner Director of Shelter Outreach [email_address]