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Online petadoptions
 

Online petadoptions

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    Online petadoptions Online petadoptions Presentation Transcript

    • Online Adoptions How to best spend your time online, to get your pets adopted!
      • Jennifer Warner
      • Director of Shelter Outreach
      • [email_address]
    • Increase Online Adoptions
      • Understand your online audience
      • Customer Service online
      • Camera & photo tips
      • Photo tips
      • Video tips
      • Adopt-a-Pet.com
    • Where do people get pets?
      • 10 to 20 % adopted from shelters and rescues
      • 50 to 75% obtained from acquaintances and family or found stray
      • 15 to 20 % purchased from breeders
      • 2 to 10 % purchased from pet shops
      • = up to 30% more pets could be adopted
      • Source: 2009 Purina and the National Council on Pet Population Study & Policy (NCPPSP)
    • To appeal to that 30% online… What are the FIVE most important things when listing your pets?
      • Good photos
      • Video
      • Story
      • Where they are listed: Test your market! Pet adoption websites, social networking sites, Craigslist?
      • … .
    • 5. CUSTOMER SERVICE!
      • Response time!
      • Explain your process, simply, up front, then follow it.
      • Positive, friendly attitude.
      • Deny with referrals to _________?
    • Photo Taking Basics
    • Digital Camera features you need
      • Speed: shortest “shutter lag”
      • Autofocus
      • Video
      • Image size: 3+ megapixels
      • Easy to hold in one hand
      • Case
      • Card reader
      • vs.
      • Soft background
      • Pet with other pet or person
    • Photo - Pitbull with NO collar
    • Photo - Pitbull with fun collar
      • Collar or bandana
    • Photos - dogs with people
      • vs.
      = close is better than far
    • Search results - body shots
    • Search results - face shots
    • How big is this dog?
      • vs.
      = props like toys give scale
      • vs.
      = keep foreground & background simple (grass would be better)
    • More photo tips
      • Panting dogs look like they are “smiling” - run them around first!
      • Hot dogs for dogs
      • Feather toys for cats
      • Take multiple photos to post as many photos are allowed
    • Pet Videos
      • 30 seconds to 2 minutes
      • Film multiple “takes”
      • Try talking vs. not talking
      • If you have video editing skills…
      • Where and how to post
    • Sample Video
      • Basic, one take (0:19)
    • Sample Video
      • Basic, one take, with helper (0:27)
    • Sample Video
      • Edited in iMovie with music (1:13)
    • Software
      • Photoshop Elements ($80)
      • iPhoto
      • Picasa - Google
      • iMovie
      • Windows Movie Maker
      • Animal database software with automatic uploading
      • North America’s largest nonprofit pet adoption website
      • Over 2 million potential adopters visit every month
      • Pets seen on partner sites like Petcentric.com, MarthaStewart.com, and PetSmart.com
      • Free for shelters, rescues & adopters
      • Sponsored by
      Introduce Adopt-a-Pet.com
    • Search Saver Tip: Use for your Adopter’s Wish List
    • Search screen
    • Search Saver screenshot
    • Print Kennel Cards & Flyers
    • AdoptaPet.com Print Center - Batch print half-sheet Kennel Cards or full-sheet Adoption Flyers - by pet type (like all dogs, or all cats) - sort by name or date added
    • Add your Pet List to your Website
    • Pet list sample #1
    • Pet list #2
    • Social Networking Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
    • Volunteers Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
    • Thank you! Jennifer Warner Director of Shelter Outreach [email_address]