Data artist, not a scientist

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Presented at SUPERWEEK 2014, Caleb Whitmore makes the case that, as digital analysts, we're really more data artists than data scientists because. Caleb explains how he sees data as simply a means of understanding human interactions and that by analyzing the data of those interactions we (analysts) can better understand people and help to ultimately solve their problems. As the the argument goes, this process is more artistic and creative than scientific.

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Data artist, not a scientist

  1. 1. @AnalyticsPros #SPWK @CalebWhitmore #SPWK You’re a Data Artist not a Data Scientist © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  2. 2. @AnalyticsPros #SPWK @CalebWhitmore #SPWK ALEB WHITMOR © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  3. 3. @AnalyticsPros #SPWK @CalebWhitmore #SPWK TEAM © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  4. 4. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Harvard Business Review, October 2012 http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  5. 5. @AnalyticsPros #SPWK @CalebWhitmore #SPWK But what does a Data Scientist do? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  6. 6. @AnalyticsPros #SPWK @CalebWhitmore #SPWK ( this slide intentionally blank ) © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  7. 7. @AnalyticsPros #SPWK @CalebWhitmore #SPWK “…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just know you do something important…” By Judith Magyar, Strategic Communications Director, SAP Platform Solutions http://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-thecentury/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  8. 8. @AnalyticsPros #SPWK @CalebWhitmore #SPWK “…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just know you do something important…” By Judith Magyar, Strategic Communications Director, SAP Platform Solutions http://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-thecentury/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  9. 9. @AnalyticsPros #SPWK @CalebWhitmore #SPWK “…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just know you do something important…” By Judith Magyar, Strategic Communications Director, SAP Platform Solutions http://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-thecentury/ © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  10. 10. @AnalyticsPros #SPWK @CalebWhitmore #SPWK ???! © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  11. 11. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  12. 12. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  13. 13. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  14. 14. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  15. 15. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  16. 16. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  17. 17. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  18. 18. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  19. 19. @AnalyticsPros #SPWK @CalebWhitmore #SPWK OUT IN BIZ ANALYSIS TECH REPORTING © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION STRATEGY IMPLEMENTATION
  20. 20. @AnalyticsPros #SPWK @CalebWhitmore #SPWK What is the meaning of life? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  21. 21. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  22. 22. @AnalyticsPros #SPWK @CalebWhitmore #SPWK We Ask Questions © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  23. 23. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Analytics is inherently © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  24. 24. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  25. 25. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Our job is about communicating © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  26. 26. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  27. 27. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Information © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  28. 28. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Knowledge © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  29. 29. @AnalyticsPros #SPWK @CalebWhitmore #SPWK
  30. 30. @AnalyticsPros #SPWK @CalebWhitmore #SPWK
  31. 31. @AnalyticsPros #SPWK @CalebWhitmore #SPWK
  32. 32. @AnalyticsPros #SPWK @CalebWhitmore #SPWK We are artists – our canvas and tools are just different © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  33. 33. @AnalyticsPros #SPWK @CalebWhitmore #SPWK This is where creativity comes into focus © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  34. 34. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Creativity = problem solving © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  35. 35. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data is the sum of human interactions © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  36. 36. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  37. 37. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  38. 38. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data tells the story of us © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  39. 39. @AnalyticsPros #SPWK @CalebWhitmore #SPWK We Turn Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  40. 40. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  41. 41. @AnalyticsPros #SPWK @CalebWhitmore #SPWK into Knowledge © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  42. 42. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  43. 43. @AnalyticsPros #SPWK @CalebWhitmore #SPWK into Wisdom © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  44. 44. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  45. 45. @AnalyticsPros #SPWK @CalebWhitmore #SPWK into Influence © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  46. 46. @AnalyticsPros #SPWK @CalebWhitmore #SPWK INFLUENCE WISDOM KNOWLEDGE DATA © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  47. 47. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  48. 48. @AnalyticsPros #SPWK © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION @CalebWhitmore #SPWK
  49. 49. @AnalyticsPros #SPWK @CalebWhitmore #SPWK RESULTS INFLUENCE WISDOM KNOWLEDGE DATA © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  50. 50. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data is about solving human problems © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  51. 51. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  52. 52. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Goals: Align With Your Business © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  53. 53. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  54. 54. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Tip Ask Business Questions, NOT Metrics © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  55. 55. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Example Metric Question How many views to Page X? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  56. 56. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Example Metric Question How many views to Page X? © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION Business Question Which promoter is a better partner?
  57. 57. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  58. 58. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  59. 59. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  60. 60. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Business Goals Data Analysis & Answers Supporting Questions Report Configuration & Access Data to Answer Questions Required Implementation to get the Data © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  61. 61. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Ultimately data is about solving human problems © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
  62. 62. @AnalyticsPros #SPWK @CalebWhitmore #SPWK Thanks © 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION

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