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Calebjross.com/FacebookCalebjross.com/TwitterCalebjross.com/GoogleCalebjross.com/Goodreads     Surviving Online Why Social...
1. State of the Author2. Why Social Media?3. How Social Media?                         2
BUT I DON’T HAVE A BOOK TO                   PROMOTE“The best time to startpromoting your book is threeyears before it com...
HARD TRUTHS ABOUT WHAT NEW           AUTHORS FACE TODAY •   Little/No promotion •   Fragmented distribution channels •   C...
PUBLISHING A BOOK DOESN’T MAKE            YOU AN AUTHOR. To be a book writer, you need three things: • a stack of paper • ...
Why Social Media?Aren’t there better ways to promote my                writing?
THREE SOCIAL MEDIA FACTS   Google is the #1 search engine. What is the   #2 search engine?    The most popular internet si...
8Search for Social Conversation Wheel
WHAT CAN SOCIAL MEDIA DO?• Traditional Direct advertising  – Facebook has one of the most robust self-serve    advertising...
WHAT CAN SOCIAL MEDIA DO?Make your potential readers’ lives easier  – If nothing else, exist  – You aren’t spamming by sim...
How Social Media?Where to start and when to finish?
LEVERAGING YOUR INTERESTSVisual media?  – Post videos at Youtube, Vimeo, DailyMotionStatistics and Data?  – Infographics, ...
TACTICS – BUILDING AUTHORITY• Get a website  – Wordpress.com, Blogspot.com,    Blogger.com• Single source of all  informat...
TACTICS – BUILDING AUTHORITY    Be an authority by proving authority•   Content is King•   Blog often (3-4 x/week)•   Goog...
TACTICS – BUILDING AUTHORITY• Thematic professionals  – Alan Emmins blurbed my first novel,    found on Facebook• Media pr...
TACTICS – BUILDING AUTHORITYYour readers are here. You should be too.For advanced distribution tactics, see cjrlit.com/adv...
TACTICS – PERMISSION ASSETS“Permission marketing is the privilege (not the right) ofdelivering anticipated, personal and r...
THE VALUE OF GOODREADS.COM            BOOK GIVEAWAY2-book giveaway, 2 week duration, 398 entrants              had never h...
IS IT ALL A WASTE OF TIME?Does social media take awaytime that could be spent writingbooks?Does writing books takeaway tim...
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Surviving Online: Why Social Media is Not a Waste of Time for Authors

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Some writers claim that time spent engaging in social media is time wasted. But what is an author but a communicator of ideas, and what is social media but a platform for exchanging ideas (primarily by text, I might add). This session will focus on how the entrepreneurial author, even without a book yet to promote, can use social media not just for nurturing a potential readership but for nurturing story ideas as well.

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  • Focus on Permission Asset. I will be coming back to it.
  • Publishers of all sizes have largely failed to adapt to these hurdles, and in the cases of the last two points, these items actually benefit publishers. (talent saturation means they can provide smaller advances, shorter attention span means they can publish smaller books). Of course I am speaking in generalities, but the point is that the author is not safe.Authors, fiction and non-fiction alike, are being charged with not only developing their own audience, but actually having an audience already before a publisher will even sign them for book 1. This isn’t the case universally, but you will be much better off to assume this will be your case.
  • Takeaways: 1. An author is more than a book writer. 2. Assume that your publisher will not help you morph from a book writer to an author. Social media is your Band-Aid.
  • Simple answer: probably. But social media isn’t only about promotion.
  • People are using social media to engage in many ways.
  • Keep in mind, I am talking about the whole of social mediaNote that I will be mentioning the Goodreads study later
  • Keep in mind, I am talking about the whole of social media
  • Simple answers: Now and never
  • website
  • One example of
  • Transcript of "Surviving Online: Why Social Media is Not a Waste of Time for Authors"

    1. 1. Calebjross.com/FacebookCalebjross.com/TwitterCalebjross.com/GoogleCalebjross.com/Goodreads Surviving Online Why Social Media is Not a Waste of Time for Authors
    2. 2. 1. State of the Author2. Why Social Media?3. How Social Media? 2
    3. 3. BUT I DON’T HAVE A BOOK TO PROMOTE“The best time to startpromoting your book is threeyears before it comes out.Three years to build areputation, build a permissionasset, build a blog, build afollowing, build credibility(authority), and build theconnections you’ll need later.”- Seth Godin, author of 13 books. American WayMagazine calls him, "Americas Greatest Marketer," 3
    4. 4. HARD TRUTHS ABOUT WHAT NEW AUTHORS FACE TODAY • Little/No promotion • Fragmented distribution channels • Competing Media • Talent Saturation • Shorter Attention SpanAll of this must be offsetonly by the passion to write. 4
    5. 5. PUBLISHING A BOOK DOESN’T MAKE YOU AN AUTHOR. To be a book writer, you need three things: • a stack of paper • an Amazon account • $10 (for an ISBN)To be an author, you need:• to invest in the reading and writing community• to engage!• to be seen as an authority• to use unnecessary clip art in a PowerPoint presentation 5
    6. 6. Why Social Media?Aren’t there better ways to promote my writing?
    7. 7. THREE SOCIAL MEDIA FACTS Google is the #1 search engine. What is the #2 search engine? The most popular internet site? Hint: It’s not Google.http://www.experian.com/hitwise/press-release-facebook-was-the-top-search-term-for-2011.html 7
    8. 8. 8Search for Social Conversation Wheel
    9. 9. WHAT CAN SOCIAL MEDIA DO?• Traditional Direct advertising – Facebook has one of the most robust self-serve advertising models ever. – Goodreads allows authors to market to specific genre readers• An overlay to all aspects of being an author – R&D (Polls, Questions) – Workshopping (using Groups) – Promotion (Sharing)• Advocate network 9
    10. 10. WHAT CAN SOCIAL MEDIA DO?Make your potential readers’ lives easier – If nothing else, exist – You aren’t spamming by simply conversingEngage with potential readers – Media consumers expect the DVD behind-the-scenes extras. Even if you don’t, your readers do. Social Media is Glorified Word of Mouth 10
    11. 11. How Social Media?Where to start and when to finish?
    12. 12. LEVERAGING YOUR INTERESTSVisual media? – Post videos at Youtube, Vimeo, DailyMotionStatistics and Data? – Infographics, charts, spreadsheets, lists (people LOVE sharing statistics)Talking? – Podcast, interviews, video blogsJournaling? – Forums, niche communities 12
    13. 13. TACTICS – BUILDING AUTHORITY• Get a website – Wordpress.com, Blogspot.com, Blogger.com• Single source of all information – Never leave your readers to guess where they can find you 13
    14. 14. TACTICS – BUILDING AUTHORITY Be an authority by proving authority• Content is King• Blog often (3-4 x/week)• Google Blog Search• Blog tour/Guest posts• Response posts• Eventual book 14
    15. 15. TACTICS – BUILDING AUTHORITY• Thematic professionals – Alan Emmins blurbed my first novel, found on Facebook• Media professionals – Jane Friedman, AWP panel• Reader influencers – Book review bloggers – Lit news sites 15
    16. 16. TACTICS – BUILDING AUTHORITYYour readers are here. You should be too.For advanced distribution tactics, see cjrlit.com/advancedsyndication 16
    17. 17. TACTICS – PERMISSION ASSETS“Permission marketing is the privilege (not the right) ofdelivering anticipated, personal and relevant messages topeople who actually want to get them.” – Seth Godin• Newsletter• Youtube subscribers• Blog subscribers• Twitter followers• Facebook “likes” 17
    18. 18. THE VALUE OF GOODREADS.COM BOOK GIVEAWAY2-book giveaway, 2 week duration, 398 entrants had never heard of my book had never heard of me prior would come to a reading event if I were to visittheir town. intend to read other books by me subscribed to my newsletter plan to connect with me on social networks said they planned on purchasing the book 18
    19. 19. IS IT ALL A WASTE OF TIME?Does social media take awaytime that could be spent writingbooks?Does writing books takeaway time that could bespent gaining readers? 19
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