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The 16th Minute:  Creating a Personal Brand
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The 16th Minute: Creating a Personal Brand



Create a personal brand so you will be famous for more than 15 minutes!. Develop a brand so you will be the go-to person attracting resources and authority from the decisions makers. Performance ...

Create a personal brand so you will be famous for more than 15 minutes!. Develop a brand so you will be the go-to person attracting resources and authority from the decisions makers. Performance conducted in a PowerPoint free-zone using crayons, jigsaw puzzles, and HulaHoops. Join the Twitter conversation with hashtag #16thmin.

Join the conversation about personal branding on Twitter with hashtag '16thmin' [without ' marks]. And join Twitter group '16thminute' @ www.tweetworks.com



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  • Copy writeã Doug Caldwell, eii success, 214.641.4084, www.eiisuccess.com, doug@eiisuccess.com

The 16th Minute: Creating a Personal Brand Presentation Transcript

  • 1. The 16 th Minute Revised January 2009 Next live performance @ ASTD International Conference, Washington, DC, Summer 2009
  • 2. Let’s start right now creating your personal brand. Construct a sign using only graphics or numbers that illustrates your personal brand. Use the 5X8 cards and crayons on the table. NO TEXT ALLOWED. Then describe your brand with others.
  • 3. Your Agenda
    • Discussion
      • What’s your brand right now?
      • Intersection of brand factors
      • Brand Goes Up & Down
    • Discovery & Decision
      • The Puzzle of Marketing Gravity
      • Your new brand environment
      • Thinking up a S*M*A*R*T brand
  • 4. Brands at Top of Mind
    • List personalities recognized by one-name
    • Name a laundry detergent
    • Name a carbonated soft drink beverage
  • 5. Brand Factors Market Needs
  • 6. Brand Factors Market Needs Skills
  • 7. Brand Factors Skills Passion Market Needs
  • 8. Where does your brand intersect? Skills 1 2 3 4 Passion Market Needs
  • 9. Brand Ups and Downs Who’s Doug Caldwell? Get me that guy Doug Caldwell. Get Doug Caldwell if you can. Get someone close to Doug Caldwell Get me a young Doug Caldwell. Who’s Doug Caldwell? Get Doug Caldwell!!!
  • 10. Creating Marketing Gravity Your Services and Relationships Pro bono work Commercial publishing Position papers Radio interviews TV appearances Advertising Passive listings Speaking Web 2.0+ Electronic newsletters Word of mouth Trade association leadership Third-party endorsements Referrals Print Newsletters Print interviews Teaching Alliances Products Networking
  • 11. Creating the new environment for your brand Your brand Trade association leadership speaker TV interview Trade publication
  • 12. Importance of Word of Mouth   “ People” (friends, family, or other people) are among the two or three “best” sources of ideas and information
  • 13. S pecific M easurable A chievable R ealistic T imely = S*M*A*R*T* action What’s your S*M*A*R*T* action to have a 16 th Minute?
  • 14. Is your action worth “35” points?
    • Use a 3X5 card
      • Write down your SMART action
      • Must be completed within 48-72 hours by you.
    • Start signal . Get up and exchange cards with many people.
    • Stop signal
      • FREEZE, find a partner
      • Discuss the ideas on the two cards and award points.
      • Split seven points in any combination [0 + 7, 5 + 2, 4 + 3 ] between the two cards.
      • Write the score [0-7] for that idea on the back of that card.
    • Repeat exchanges/scoring four more times
    • After fifth round, return to your seat, add up score on the card.
  • 15. Moving organizations from conversations to action
    • Doug Caldwell
    • +1.214.641.4084
    • [email_address]
    • www.dougcaldwell.net
    • View/download this show @ www.slideshare.net/caldwdo
  • 16. Credits
    • Organizational Consulting , Alan Weiss, Wiley & Sons, 2003.
    • How to Establish a Unique Brand in the Consulting Profession , Alan Weiss, Wiley & Sons, 2008.
    • Value-Based Fees:How to Charge and Get What You are Worth , Alan Weiss, Wiley & Sons, 2008.
    • The Influentials , Ed Keller and Jon Berry, The Free Press, 2003.