"Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." Said Avinash Kaushik, currently employed as Google's analytics evangelist . 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net 06/10/09

"Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better."

Said Avinash Kaushik, currently employed as Google's analytics evangelist .

Let’s be Social…in the best way S howmanship O versight C haracter I nformative A ccessible L inked 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

S howmanship

O versight

C haracter

I nformative

A ccessible

L inked

Showmanship www.visualcv.com/dougcaldwell “It ain't bragging if you can do it.” Dizzy Dean 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

Oversight Privacy Brand Name Kleenex vs tissue Xerox vs photocopier Alerts Google Twitter Identify 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

Privacy

Brand Name

Kleenex vs tissue

Xerox vs photocopier

Alerts

Google

Twitter

Identify

Character How to nail an Interview….NOT! Or not get fired on FaceBook 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

How to nail an Interview….NOT!

Or not get fired on FaceBook

Informative Be authentic and engaging Offer fresh content Tell your story Control your page Promote your causes 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net 5 Lessons Celebrities Can Teach Us About Facebook Pages by Dan Schawbel

Be authentic and engaging

Offer fresh content

Tell your story

Control your page

Promote your causes

Accessible Big three … 14 million+ … 40 million+ … 200 million + 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

Big three

… 14 million+

… 40 million+

… 200 million +

Linked HelloTxt email signature 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

HelloTxt

email signature

2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net is the business meeting; is the hallway conversation; is the cocktail party. Said Scott Monty , Global Digital & Multimedia Communications Manager for Ford Motor Company. 06/10/09

Moving others from talk to action Doug Caldwell, Facilitator Extraordinaire Creator of O*M*G* Moments +1.214.641.4084 – www.dougcaldwell.net *Oh My Gosh! 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

Doug Caldwell, Facilitator Extraordinaire

Creator of O*M*G* Moments

+1.214.641.4084 – www.dougcaldwell.net

Executive Producer Judy Caldwell 214-335-5768 [email_address] 06/10/09 2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net

Judy Caldwell

214-335-5768

[email_address]

2009 Copywrite. All rights reserved. Caldwell Consulting, FLP, 214-641-4084, doug@dougcaldwell.net *Kevin Kelly: "One Amish-man told me that the problem with phones, pagers, and PDAs (yes he knew about them) was that 'you got messages rather than conversations .' That's about as an accurate summation of our times as any." [emphasis added] *www.kk.org/thetechnium 06/10/09