Biography for Doug Caldwell
Doug is a wizard for O*M*G* Moments which results in learning WOWs! He is a dynamic trainer
and engaging speaker with national and international audiences. A task oriented instructor in achieving
measurable improvements and attaining goals and team leader for civilian and military projects. His
achievements included coaching a retailer that had to park 700 vehicles daily and only had 600 parking
spaces or improving manufacturing output by 2,200%.
He was with Maritz Performance Improvement Company in their project with Cadillac dealerships to
sell more cars and exceed customer expectations. This work resulted in 1,000-car increase in retails
sales and customer satisfaction above all other General Motor’s dealerships nationwide. Another
success was helping a family owned business discover they didn’t know where they were going as a
business and their employees were not involved. The improvement was coaching the leadership team
to create company vision and mission statements.
Doug has used his task oriented, problem solving ability for continuous improvement with the US
government, retail, manufacturing, nonprofit and family owned organizations affecting thousands of
adults and youth. He has provided e-learning and personal coaching with more than 1,000 foreign
nationals in Japan and South Korea for a point-of-sale checkout system for IBM.
His professional career started with enlistment in the Marines serving in the
ranks of private to captain. After military service, Texas Instruments employed him in various
manufacturing, quality assurance, and customer service positions. At TI he:
§ Reduced manufacturing cycle time by 30%
§ Achieved cost saving in excess of $25,000 annually
§ 18% reduction in manufacturing defects for defense systems
§ 10% annual growth in new customers being served
Doug earned his BA and MBA degrees from Chapman College and the University of Dallas
respectively while attending night school. He was chairman of a fund raising effort for the Boy Scouts
of America which exceeded the goal by 123%. And he completed the Dallas White Rock Marathon
annually for 25 consecutive times and now serves as volunteer.
Doug’s effort is to address the journey rather than the destination. Audiences often know the answers
to their future improvements. But at times an instructor/facilitator is needed for people to engage in
discussion, discover their answers and to make decision(s). An ideal audience would be either inspired
or dissatisfied with their current situation, have a vision of future success and ready for the first-steps.
*Oh My Gosh!