Group Case Analysis Presentation

WHAT ARE WE REALLY EATING:
WHAT LABELS AREN’T TELLING US
BY: Claudia AlcazarCynthia AvilaJode BejaranoJessica Cerecedes

Overview
Introduction
Brief History
Core values
Tyson’s goals
Food Process
Communication problem
Communication strategy
Call to action

Animal Well-Being
Our Mission Statement on Animal Well-Being
"Tyson Foods is committed to the well-being, proper handling, and humane slaughter of all the animals that are used in our food products. This is a long-standing commitment, and we pledge our diligence in leading the industry pursuit of new and improved technology and methods to further enhance animal well-being. This is not only the right thing to do, but is an important moral and ethical obligation we owe to our suppliers, to our customers, to ourselves, and most of all to the animals we depend on for our products and our livelihood. All Tyson Team Members, as well as our poultry growers and beef and pork suppliers, are expected to respect and serve as stewards of the animals we work with every day, treating them in a proper manner at all times."
— John Tyson, Chairman and CEO, Tyson Foods, Inc.

Tyson’s Brief History
John Tyson started selling poultry in 1931.
In 1936 Tyson made his first long-haul trip to different states to sell poultry.
In 1940 was bought the first company-owned broiler farm.
In 1947 Tyson is incorporated as Tyson feed & Hatchery.
By the end of 1950’s decade, Don Tyson, John’s son, built the first processing plant of the Tyson Company.
In 1960, the company changed its name to Tyson’s Foods and went public and sold shares of stock.
During the 70’s Tyson appeared for the first time on the Fortune 1000.
During the 80’s, the chicken patty from Tyson was the only one sold in over 50 states. The company debuts on Fortune 500.
During 1990 the company was reorganized to be more focused on the customer.
During 2001 Tyson made a giant jump when acquired the world’s largest beef processor, and became the largest diversified meat company in the world.

Core Values
Who we are:
We strive to be honorable people.
We strive to be a faith-friendly company
What we do:
We feed our families, the nation, and the worldwith trusted food products.
We strive to provide a safe work environmentfor our Team Members.
How we do it:
We strive to operate with integrity and trust in all we do.
We strive to honor God and be respectful of each other, ourcustomers, and other stakeholders.

Tyson Goals
Create innovative and insight-driven food solutions.
Go to market to win in the retail and foodservice channels.
Optimize commodity businesses and manage margins by being the best in class for cost, yield and pricing.
Create a true multinational enterprise by strengthening our presence in Mexico, and expanding and investing in South America and Asia.
Revolutionize the conversion of raw materials and by-products into high-margin initiatives such as creating renewable energy from animal fat.

The Tyson food process
*Tyson breeder farm follows strict rules and precautions to prevent the spread of avian diseases.
*Eggs are collected and sent to incubators to start their growth process.
*Temperature and humidity are carefully controlled for eighteen days
*Eggs are sent to hatchery where they are inoculated against disease while still in the eggshell.
*Five days later the chicks hatch and are treated for respiratory problems.
*Chicks are sent to family farms to grow to process weight.

Communication problem
*Chickens are getting fed corn, so that they can grow fatter and faster.
Antibiotics are being used on the cattle, hogs, and chicken, and in the end humans are becoming immune to antibiotics.
The misuse of animals in these facilities are increasing, and Tyson doesn’t care.

Communication strategy
Addressing how these animals are being processed, and that they have been injected with antibiotics should be part of the label
People should have the right to know what EXACTLY they are consuming, and whether or not they want to buy this product.

Call to action
Besides the fact that animals rights groups have been taking action there is something we can do
We can start buying organic food from our local farmers
We need to VOICE our opinion and keep on pushing Congress to make this a law.

Group Case Analysis Presentation

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