Modern Bridal
Modern Luxury Weddings on STAR101.3
August 9th – 15th 2010




Presented To:
Elisa Fisher

Presented By:
Chr...
Goals & Objectives


   • Modern Bridal partners with STAR 101.3 to introduce its annual Modern Luxury
   Wedding Event at...
STAR101.3 Will Deliver Results


    Thank you for the opportunity to present Clear Channel Radio San Francisco station,
 ...
Strategy to Promote
                   On-Air – 8/9/10 to 8/15/10

          Schedule:

                   • 8 (:30) to ru...
Strategy to Promote
                   Online – Added Value

 Consistent Digital Presence: STAR101.3

 For one week Modern...
Strategy to Promote
                        On-Air Personality Promotion – Added Value


Legendary STAR Personality, Lisa ...
2010 Traffic Driving Marketing Campaign Investment



                            TOTAL ONAIR and ONLINE IMPRESSIONS: 1,25...
Why STAR101.3
                       Research

•       Over 1.2 Million Consumers tune in to Star 101.3 every week
•      ...
Why STAR
                     Coverage Map


                                                                       (9) Ba...
Contact Information


Thank you for the opportunity to present STAR101.3 for the Modern Luxury Wedding
   Event. We look f...
Modern Bridal On KIOI Summer 2010
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Modern Bridal On KIOI Summer 2010

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Modern Bridal On KIOI Summer 2010

  1. 1. Modern Bridal Modern Luxury Weddings on STAR101.3 August 9th – 15th 2010 Presented To: Elisa Fisher Presented By: Christine Lam, Account Executive Kathryn Banks, General Sales Manager Jennifer Sulik, Integrated Media Sales Manager Katie Wilcox, Director of Sales Clear Channel San Francisco
  2. 2. Goals & Objectives • Modern Bridal partners with STAR 101.3 to introduce its annual Modern Luxury Wedding Event at The Ritz-Carlton in San Francisco •Modern Bridal uses STAR to present a once-a year opportunity to affluent women 25+ •Women are presented with an opportunity to “get a glimpse into the world of top wedding designers as they showcase their vision, style and talent.” (Modern Bridal Event 2010) • On-air personality Lisa Foxx along with 40 (:30) commercials and a creative online banner ad are used to: 1) Drive up Modern Luxury Wedding ticket sales 2) Generate interest and demand for the tickets in the marketplace. All content is intellectual property of Clear Channel Communications
  3. 3. STAR101.3 Will Deliver Results Thank you for the opportunity to present Clear Channel Radio San Francisco station, STAR101.3, for the Modern Luxury Weddings Event. We have created an exclusive, high-profile promotions program specifically designed to reach your marketing goals and objectives. STAR101.3 is an ideal format for Modern Bridal’s event. STAR is consistently rated #1 in the market in many demo’s, especially the coveted Women 25-54 age group. This is the perfect one-stop-shop if you are trying to reach affluent consumers with a significant amount of disposable income. Your Clear Channel San Francisco Team: Christine Lam / Account Executive Kathryn Banks / General Sales Manager Jennifer Sulik / Integrated Media Sales Manager Katie Wilcox / Director of Sales All content is intellectual property of Clear Channel Communications
  4. 4. Strategy to Promote On-Air – 8/9/10 to 8/15/10 Schedule: • 8 (:30) to run on STAR Mon-Fri 5:30a-10a • 9 (:30) to run on STAR Mon-Fri 10a-3p • 8 (:30) to run on STAR Mon-Fri 3p-7p • 15 (:30) to run on STAR Mon-Fri 7p-Midnight Plus! We’re Going to Give You A Free Campaign Boost On Us! • Free Online advertising on STAR (see next page) • Free On-air personality Promotion (see next page) Total Commercials: 40 Total Impressions 366,000 Frequency Rate: 1.5 All content is intellectual property of Clear Channel Communications
  5. 5. Strategy to Promote Online – Added Value Consistent Digital Presence: STAR101.3 For one week Modern Bridal will receive a consistent and highly visible web presence on STAR’s website with the following ad position: 728 x 90 – Inclusion across STAR with a 10% rotation for 1 week Click throughs on this ad will take viewers directly to the ticket page where they can purchase their tickets All content is intellectual property of Clear Channel Communications
  6. 6. Strategy to Promote On-Air Personality Promotion – Added Value Legendary STAR Personality, Lisa Foxx, Introduces Modern Luxury Weddings For one week on STAR, Lisa Foxx drives listeners to the Modern Luxury Wedding Event’s Ticket Page About Lisa Foxx: • Lisa Foxx was born and raised in the East Bay of San Francisco, and has worked in radio for over 20 years • She's appeared on various shows on E!, Vh1, KTLA, Fox11, Extra & ABC • Previously co-hosting with our Ryan Seacrest for 7 years! • After toying with the idea of becoming a respected TV news anchorwoman, it was her degree in broadcasting that led to her discovery of and love for radio where she could make people laugh, think and make a difference • In addition to her radio work, Lisa is also very involved in supporting some of her favorite charities that help animals, sick children and those affected by AIDS, autism and cancer • Lisa is co-host of the new ITunes Download nationally syndicated countdown show and is also part owner of the hot restaurant and bar HIDDEN in Santa Monica. All content is intellectual property of Clear Channel Communications
  7. 7. 2010 Traffic Driving Marketing Campaign Investment TOTAL ONAIR and ONLINE IMPRESSIONS: 1,258,900 TOTAL INTEGRATED MEDIA VALUE: $11,060 Total On Air Value:$8,560 Total Online Value: $2,500 Total On-Air Personality Promotion Value: $1,000 Total Savings: $6,260 Your Total Payment: $4,800 All content is intellectual property of Clear Channel Communications
  8. 8. Why STAR101.3 Research • Over 1.2 Million Consumers tune in to Star 101.3 every week • Over 40,000 Unique Visitors to Star1013fm.com • Over 800,000 Page Views per month on Star1013fm.com • STAR 101.3 is consistently top rated in the market in may demo’s, especially Adults 25-54 and Women 25-54 • Heritage. Longevity. Assurance. Safe. Non-offensive. Mainstream. Dependable • STAR music and popular personalities have led to active listening and strong listener passion for STAR • The message of STAR’s clients will be heard by a loyal and passionate listener • Wake up with Don Bleu – Go home with Ryan Seacrest – The best loved radio morning show host Don Bleu is totally linked to our community – Ryan Seacrest runs in the Afternoon Drive show; he’s in direct contact with the stars from music, movies, TV – everywhere! All content is intellectual property of Clear Channel Communications
  9. 9. Why STAR Coverage Map (9) Bay Area Counties : • Alameda • Contra Costa • Marin • Napa • San Francisco • San Mateo • Santa Clara • Solano • Sonoma All content is intellectual property of Clear Channel Communications
  10. 10. Contact Information Thank you for the opportunity to present STAR101.3 for the Modern Luxury Wedding Event. We look forward to working with you Elisa! Christine Lam Account Executive (415) 728-8061 christinelam@clearchannel.com All content is intellectual property of Clear Channel Communications

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