Local Motion Capstone Document

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  • 1. Capstone Facility Design Project This business proposal is submitted for credit in EXSC 453/553 FitnessManagement, Health & Sport Sciences Division, Missouri Baptist University, Fall 2010 Due Date Caleb Smith
  • 2. HONOR PAGE As a student I, Caleb Smith did not plagiarize nor have I given or receivedunauthorized/inappropriate assistance on this business proposal. I affirm my own personal commitment to honor and integrity. Caleb Smith DateSignature below 1
  • 3. Caleb Smith61 Countryfield Ct.O’fallon, MO. 63367(636) 295-5472Calalsmi21@hotmail.comObjective A personal trainer or strength and conditioning coachEducation Bachelor of Science: Exercise Science Expected: Spring Missouri Baptist University, St. Louis MO 2010 • Major: Exercise Science and Sports Medicine Related course work: Health and Wellness, Substance Abuse, Motor Learning & Control, Adaptive Physical Activity, Care & Prevention of Athletic Injuries, Athletic Training, Anatomy and Physiology I & II, Exercise Physiology I & II, First Aid & Emergency Care, Sport Psychology, Fitness Management, Principles of Human Performance, Exercise Testing and Prescription I & II, Nutrition Science, Chronic Diseases & Obesity, Skills & Abilities Fitness and Rehabilitation • Learned how to tape athletic injuries in Care & Prevention of Athletic Injuries (MBU Athletic Training Room [Fall 2008]) • Learned different therapeutic modality techniques for athletes in Athletic Training (MBU Athletic Training Room [Spring 2009] Organization • Completed a Physical Therapist facility for a design project in Athletic Training and received high 90 percent (Athletic Training Spring 2009) Communication • Developed trustworthy relationships with Missouri Baptist University athletes in the Athletic Training Room during internship (2008-2010) • Captain of my high school and junior college soccer teams, this helped me be a leader and motivate my teammates to success (2004-2006 & 2006-2008) • Presented a research presentation on Boxer’s Fracture (Athletic Training Spring 2009) • Communicated with many individuals to help resolve any issues on vehicle service needed at Frank Leta Honda (2008-present) • Worked with mentally handicapped students senior year of high school, helped me work and build others emotions and abilities Leadership/Awards • Captain of highschool soccer team for 2 years • 2 nd Team All Conference Junior and Senior year at Troy Buchanan High, men’s soccer • Conference Doubles Champions at Troy Buchanan High, men’s tennis sophomore and junior year • FHC Doubles 2 nd place junior year • FHC Doubles 1 st place senior year • Captain of East Central College men’s soccer team for 2 years • Missouri Baptist University Soccer Scholarship 2
  • 4. Table of ContentsIntroduction Section (1): pg4Facility Design Section (2): pg16Marketing Section (3): pg30Competition Section (4): pg48Operating Procedures Section (5): pg55Personnel Section (6): pg84Insurance Section (7): pg94Financial Section (8): pg97 3
  • 5. Business Introduction This section contains descriptive information on what pushes the business forwardtowards success in society. The following shows the companies vision, mission, and core values. Company Name: Local Motion Vision: Get On Track to Get Your Body Back Mission: Local Motion looks to promote community health and well-beingthrough fun, progressive, and memorable exercise experiences and activities for individuals fromall demographics. We look to promote a positive outlook on oneself, with a gain in confidenceand self-esteem. Core Values: All employees at Local Motion will serve our community withChristian standards, while serving with the highest quality, commitment, and consistency. 4
  • 6. Goals1.) Teach others a path towards a new healthy lifestyle through nutrition2.) Provide vast personalized workout routines, no matter the ability of the client3.) Provide a family, friendly, safe environment4.) Decrease obesity among clients5.) Hold charitable events in the community6.) Have fun and celebrate small successes in the journey to achieve big7.) Create new ideas while trying to change the fitness field8.) Lose weight, tone up, and increase clients overall fitness level 5
  • 7. Objectives1.) Sign 3 to 4 high schools for sports enhancement training2.) Sign 1 college or university for sports enhancement training3.) Hold holiday runs (5k) to benefit charities such as breast cancer, cystic fibrosis, andParkinsons4.) Hold youth (11-18) 5k runs and kids (10 and under) 1k fun runs to make children aware ofphysical activities5.) Have 60% group exercise program participation6.) Have 75% trial memberships sign as members7.) Sell 500 memberships before the end of the year8.) 90% member satisfaction with the services of the facility9.) 90% member satisfaction with the services of trainers and instructors10.) Use marketing to pull in 20 new members11.) Network with schools, law enforcement, and hospitals12.) Reduce the risk of injuries13.) Hold outdoor traveling group exercise classes (spinning on great scenery landscapes)14.) Make $500,000 by the end of the year 6
  • 8. SWOT Analysis • Strengths: attributes of the person or company that are helpful to achieving the objective. • Weaknesses: attributes of the person or company that are harmful to achieving the objective. • Objectives: outside conditions that are helpful to achieving the objective. • Threats: outside conditions which could do damage to the objective.Strengths • Highly certified and specially trained staff • All trainers are strength and conditioning certified (CSCS) • Trainers serve with integrity and passion while giving the highest quality and guidance according to their clients • Community development programs • Affordable • Nutrition and exercise programs created just for an individual • Open to all fitness levels • Brand new top-of-the-line equipment • Wide variety of classes and training sessions • Offer sports enhancement for all athletes and individuals just looking to gain an extra step in their game • Accommodate all individuals, no matter size or ageWeaknesses • One location compared to other facilities • Smaller facility • Less equipment due to sizeOpportunities 7
  • 9. • Association with surrounding schools to work with improving athletes abilities • Professional Sports Networking • Community growth allows a larger outreach to society • Always creating new group exercise classes • Build more Local Motion facilities as growth takes in effect • Corporate Networking • Outdoor group exercise classes (traveling spinning classes)Threats • Economic downturn • Recession • Low sign up rates due to size of facility • Larger fitness centers in the area o Club Fitness o Gold’s Gym o 24 Hour Fitness 8
  • 10. Organizational Chart At the top of the organizational chart is the Owner/General Manager of the LocalMotion Fitness and Sports Enhancement facility. This individual is open to all employees, butbasically interacts directly with the membership team, marketing team, and fitness director. Bymaking all of the final decisions he or she can keep the club running smoothly. The following three branches are who the owner/general manager interacts with mostly. • Membership Team - This team collects all information on their club’s members. They look to improve anything that can be improved by focusing on wants, concerns, likes, and dislikes. They give tours to individuals interested in joining the club and also reach out to others and try to capture them as new members and clients. • Marketing Team - Develops opportunities to market the facility in the most effective and creative way. • Fitness Director – Sets the membership fees and sets hourly or salary earnings for workers. Keeps gym equipment up-to-date and well maintained, while keeping the gym clean and safe. The following four branches are overseen by the fitness director. • Group Exercise Manager – Recruits and hires group exercise instructors, while providing them with training, schedules, and programs. • Personal Training Manager - Recruits and hires personal trainers, while providing them with training, schedules, and programs. • Nutritionist – Provides all club individuals with information and recommendations that benefit them through better health and better results in the gym. • Operations Manager – Supervise their staff and resolve daily issues, while working with staff to improve customer service. • Group Fitness Instructors – Instruct group fitness classes to club members while educating members on proper and safe exercise form. • Personal Trainers – Execute fitness assessment testing and design exercise programs that focus on individual health and fitness goals with different skill levels. • Maintenance – To keep the facility running smoothly and properly. 9
  • 11. • Housekeeping – Clean the facility such as washing towels, cleaning bathrooms and workout equipment.• Webmaster – Keep the Local Motion website running and updated with any new information such as success stories or new class openings and so on.• Club Accountant – Keeps track of the companies expenses• Child Care – To watch any members’ children while they attend any Local Motion classes or simply workout on their own.• Admission & Reception – They are the starting point of the club in a way, having to welcome and greet customers who enter the facility. Must be a people person and make others feel welcome. 10
  • 12. Job DescriptionsFitness DirectorThe fitness director interacts and communicates with the following employees of Local Motion: • Group Exercise Manager • Personal Training Manager • Nutritionist • Operations ManagerResponsibilities: • Capture new clients • Maintain and keep current clients • Communicates with the Owner/General Manger to view past, present, and future activities of the club internally and externally • Oversees training regime of the facility to make sure there is success and happiness with the results • At times hold training sessions with clients when necessary • Attend any industries that may aid in club growth, such as new equipment freshly put on the market (select appropriate equipment for purchase) • Maintain fitness equipment 11
  • 13. • Hold orientations for all new incoming members • Fitness assessments • Workout motivation programs • Hire, train, and manage the fitness staff • Coordinate group training programs and personal training programs The fitness manager makes sure the club is running as planned and that everything is organized according to the general manager. When the general manager is off site the fitness manager must fill his shoes and run things as if he or she would do. Being in touch and having great communication with the club members is a must. This helps gain insight into the members’ needs and desires. Always be prepared to solve any issues with clients or staff. Finally, be up-to-date on your own certification and staff certifications for required training programs.Operations ManagerThe operations manager interacts and communicates with the following employees: • Maintenance • Housekeeping • Webmaster • Club Accountant 12
  • 14. • Child Care • Admissions & ReceptionistResponsibilities: • Manage functions of the operations below them • Direct and coordinate employees tasks to make sure they are running successfully • Keep proper management utensils used by the people below you • Work with club accountant to budget club expenses and financial performanceOperations manager must plan, design, and operate all operation employees below them. Theymust manage the materials needed and control inventory. Also, they must set schedule for allwork to be done such as maintenance and when child care classes should be held.Nutritionist 13
  • 15. Responsibilities: • Provides diet assessments • Hold nutritional counseling • Evaluate clients eating habits • Find specific diets for clients • Educate groups by teaching how to improve eating habits and manage diet needs • Reinforce clients while provide motivation and suggestions to overcome any challenges in their new nutritional lifestyle change Local Motion nutritionists are here to serve our company with motivation and satisfaction. They look to improve the health of the clients; they must work hand in hand with the trainers to help the clients work to their main goal of whatever that may be. 14
  • 16. Advertisement for a Job Opening Local MotionLocation: O’fallon, MOGroup Fitness Instructor-Kick BoxingJob Description:The Kick Boxing Instructor works under the Group Exercise Director, but it is theirresponsibility to safely run class and their clients. • Instruct a level of training for the individuals’ skill level. • Demonstrate to clients the proper and safe exercise form and execution. • Impose policies and procedures in training areas. • Assist members with specific fitness concerns or injuries. • Choose music and choreography that might be used during classJob Requirements: • Certification in Kickboxing to be eligible for hire; all are acceptable. • Or degree in Exercise Science/Physical Education; not recommended. • Certification in CPR, AED, FIRST AID, and Blood borne Pathogens. • Outgoing personality • MotivationalPayment Plan: $55 per classHow To Apply Send resume with 4 references to the following address: 8071 Veteran’s Memorial Pkwy., St. Peters, MO. 63367 Apply Online: www.localmotion.com/jobs. Contact: Heidi Smith (636) 555-1132 or email: hsmith@localmotion.com 15
  • 17. Facility Design Process Involve and organize all the individuals who will have a role in planning the facility. This might include the head of departments, for example: the General Manager, the Recreation and Activities director, Fitness and Wellness director, Sports and Competition director, Operations director, Lead Nutritionist, financiers and financial consultants, etc.; people who will be operating and using the facility. Conduct a comprehensive program analysis to determine present and future needs; then realize that the need for future facilities may fluctuate based on the expansion of existing activities or the creation of new ones, and determines how you will proceed. Conduct a feasibility study. Write a comprehensive facility plan, including information concerning space needs, programming trends, existing facilities, modern facility innovation, and available equipment. Write a detailed description of the services to be provided, their associated needs, and their manner of functioning. This can be an extended part of the facility plan. Select and hire a well-qualified planning team. 16
  • 18.  Write down the detailed qualitative and quantitative space requirements necessary to accommodate the proposed services. Develop a well-defined and realistic project completion schedule. Review carefully the architectural drawings and specification at each stage. Select and hire reputable contractors for the construction of the facility. Obtain all permits required by city and state regulations. Complete the facility under the control of a well-qualified project supervisor. Hire well-qualified and competent staff. Formally inspect the facility, install the fixed and movable equipment, and orient the staff. Occupy the facility and initiate the service. 17
  • 19. Facility Design Elements ChartLocation  The Local Motion fitness and sports enhancement center is located on undeveloped land near 8070 Veteran’s Memorial Parkway, St. Peters, MO. It is off to the side of Brunswick Zone XL.  Exposure to highway 70 traffic and nearby high schools and the local community college.Size  The estimation size of Local Motion is close to 25,000 square feet.  Ceilings are 12 foot tall with proper beams to stabilize facility in any environmental disasters.Lighting  Throughout the facility there will be both natural light and artificial light.  For the natural lighting there will be atrium windows and skylights.  While sunlight is present the natural light (with some artificial light) will illuminate the facility, but during night time artificial lighting will take the place of the natural light.Electrical 18
  • 20.  Ground Electrical Outlets are placed appropriately around machines, along with higher voltage outlets for cardiovascular machines.  Ground-fault Circuit Interrupters are placed in the correct areas.  Power surge protection runs to all electrical equipment.Plumbing  Plumbing is installed correctly, to fulfill building codes.  Emergency water systems are ran along the ceilings in all areas of the facility.  Water fountains are placed outside of the locker rooms and outside of the group exercise room.  Locker rooms contain two personal showers, toilettes, and sinks.  Break room contains a sink and dishwasher with a washer and dryer in the back of the room.Ventilation  The facility contains a climate control system, which keeps the humidity level at 50% or a little below.  Temperatures range from 68˚ to 72˚F.  Maintained temperatures are a must, even when a room is not in use. 19
  • 21.  HVAC zones are established in the fitness are, group exercise studio, enhancement area, office, break room, child care, and locker rooms. Locker rooms have negative exhaust components enabled, which is used to pull air out of these areas so there in no stagnation. Attic fans help circulate external air at a level of 10% to reduce airborne pathogens. 20
  • 22. Special Functional Area DescriptionFitness Area  7,000 square feet  Rubber Flooring  Lighting= Artificial (fluorescent lighting) and Natural (ceiling contains skylights and some walls atrium)  5, 40” flat panel televisions hung from the ceiling  Boot Camps  Resistance Training  Trainers on staff  Fitness Assessments  Wall mirrors on one side  Exercise balls, all sizes  Resistance bands, all capabilities-Cardiovascular  10 treadmills  10 ellipticals 21
  • 23.  5 recumbent bikes  8 stair climbers-Upperbody  1 chest press machine  1 pec fly/rear delt machine  1 lateral raise machine  1 shoulder press machine  1 seated row machine  1 biceps curl machine  1 assist dip chin machine  1 dual adjustable pulley machine  1 multi-jungle machine (offers: tricep pushdown, adjustable pulley, adjustable crossover, lateral pulldown, dual pulley pulldown, low row, and dual pulley row) 22
  • 24.  2 Smith machines 1 Olympic flat machine 1 Olympic incline bench 1 Olympic decline bench Dumbbells 2 sets of 5-100lbs Medicine Balls Kettle Bells 1 arm curl bench 1 barbell rack Multi-adjustable bench Olympic plates 2.5-45lbs 23
  • 25. -Lowerbody  1 leg curl machine  1 seated leg curl machine  1 leg extension machine  1 hip adduction machine  1 hip abduction machine  1 hip & glute machine  1 horizontal calf machine  1 back extension machine  1 abdominal machine  1 linear leg press machine  2 Olympic squat machines 24
  • 26.  2 Smith machinesEnhancement Area  5,000 square feet  Most weight machines and free weights will be used in the fitness area  Rubber Flooring except in running area, which is turf=50 yards x 10 yards  2 multi racks with a 6’x8’ platform flooring 25
  • 27.  2 adjustable benches 1 set of dumbbells 5-100lbs Dumbbell rack-double 1 linear leg press Olympic plates 2.5-45lbs Plyometric boxes Sand box 12’x12’ 26
  • 28.  Medicine balls  Kettle bells  Resistance bands, all capabilitiesGroup Exercise Area(Spinning, kickboxing, yoga, pilates, aerobics, mommy and me, body pump, kinesis, & zumba)  4,500 square feet  Full wall mirrors  Rubber flooring  4, 35” flat panel televisions hung from the ceiling  14 spinning bikes  10 kickboxing bags  4 kinesis machines 27
  • 29.  Aerobic bars 30 step blocks Vinyl dumbbells 1-15lbs Exercise balls Yoga mats 10 barbells 10 adjustable benches Plastic weights for body pump 2.5-25lbs, enough for 10 members 28
  • 30. Athlete Enhancement Floor Plan 29
  • 31. Marketing Plan To become a successful facility is what every business wants, so to get there one mustexpose every area of their facility. The five pillars of marketing are the best way to get there andthey are: external, internal, guerilla, community outreach, and corporate outreach. These fivepillars if used correctly will lead to top-of-mind awareness also known as TOMA. In this sectionof the facility proposition I will explain my facilities customers and their sensitivities. A detailedretail cost and pricing of products and services will also be provided, along with three publicrelation events. Last, an annual marketing timeline, which will focus on one complete year of allpromotional and marketing events that Local Motion will provide. 30
  • 32. Customer Sensitivity Here at Local Motion we do not focus on one main target member or audience. Instead,we look to accept all demographics. No matter if our customer is looking to lose weight, gainmuscle mass or just get that one step ahead of the opposing teams then we will put forth an effortand make them happy with the results. We provide customers a safe haven in our child care facility; ages that are accepted arenewborns, infants, toddlers and up to the age of 8. Two large locker rooms were created to make the customers feel relaxed before and aftera workout. The fitness area provides equipment that can be used by all individuals, such as the youthand handicapped. All areas are separated by equipment and gives all customers the space theyneed to feel comfortable with any workout. The sports enhancement area is in a separate room from the fitness area. This allowsathletes no matter the experience, room they need to make the appropriate sport movements.There is extra equipment along with artificial turf and a sand pit in this area. 31
  • 33. Product & Services FeaturesPersonal Training • Target – Males & Females • Group Size – Individual • Cost – Member = $45 single session $340 for 8 sessions Non-member = $60 single session $440 for 8 sessions • Program Target – Individual may choose what they want to workoutCouples Personal Training • Target – Any couples no matter sex • Group Size – Couples • Cost – Member = $80 single session $600 for 8 sessions Non-member = $95 single session $720 for 8 sessions • Program Target – Couples can choose what they want to workout 32
  • 34. Aerobics • Target – Males & Females • Group Size - Individual • Cost – Members = $0 Non-members = $10 a class • Program Target – All body flexibility and cardioYoga • Target – Males & Females • Group Size - Individuals • Cost – Members = $0 Non-members = $10 a class Program Target – Mind, Body, & SpiritKickboxing • Target – All individuals even youth from 13 years old and up 33
  • 35. • Group Size – Individual • Cost – Member = $12 for a class Non-member = $25 for a class or $100 for an entire month • Gloves – Adults prices range from $25 to $120 dollar Children price range from $15-$50Spinning • Target – Males & Females • Group Size – Individual • Cost – Members = $0 Non-members = $10 a class • Program Target – Cardio & Leg ToningBody Pump • Target – Males & Females • Group Size - Individual 34
  • 36. • Cost – Member = $10 a class Non-member = $15 a class or $40 for the entire month • Program Target – Total body conditioning and toningMommy & Me • Target – Mothers who have gave birth and have been cleared to exercise • Group Size – Individual • Cost – Member = $0 Non-member = $7 a class • Program Target – Losing pregnancy weight and also bringing peace and happiness between you and your babyZumba • Target – Mainly Females, but Males are always welcome • Group Size – Individual • Cost – Member = $0 35
  • 37. Non-member = $10 a classAthlete Enhancement • Target – All athletes of both genders • Group Size – Individual & Team • Cost – Member Individual = $80 a single session $500 for 8 sessions Non-member = $100 a single session $670 for 8 sessions Team Training = Call for pricing • Program Target – Improve an athlete’s strength, endurance, power, speed, and reaction time 36
  • 38. Public RelationsChild Safety AwarenessDates: May 27th, 28th, & 29th of 2011Times: Friday at 10am-3pm=Children activities for all ages with localofficers/firefighters/paramedics helping Saturday at 11am=Local youth baseball game followed by local officers and firefighterssoftball game then followed by a BBQ…all proceeds for the day go to charity Sunday at 12pm-4pm=Children activities with SWAT demonstrations and firefighterdemonstrations throughout the dayCosts: All children’s activities are free Softball Game: Child Tickets=$2 Adult Tickets=$5 This weekend is the beginning of summer for most children, so now is the best time tomake children aware of safety methods that can be taught and learned. Local Motion has renteda number of activities such as inflatable play houses, face paint booths, dunking booths, and soon. Local Motion employees will be running a vast amount of games for all ages to enjoy. 37
  • 39. Local officers, firefighters, and paramedics will be attending this weekend to teach childrenrights from wrongs when dealing with safety. 38
  • 40. Public Relations10k Mud RunDate: April 2nd, 2011Time: 9amLocation: Creve Coeur Lake and ParkCosts: Individual - $50 (15 & up) 5 – Person team - $250 (15 & up)Prizes: • 1st Place - $1000 • 2nd Place - $500 • 3rd Place - $200 • All other runners will receive a prize donated by other companies, depending on place finished This run will be held on a challenging 10k course; it will involve hills, tire obstacles,creek crossings, 5 – foot walls with mud on both sides, pool crossings, tunnel crawl, slippery hillclimb, with the final stretch being a 40 foot mud pit. During this run you will come to checkpoints that will provide water and any medical attention. Dress appropriately and be ready to getdirty. 39
  • 41. Public RelationsDodgeball TournamentDates: July 2nd/3rd & 9th/10th of 2011Times: Saturday at 8am-12am Sunday at 8am-8pmLocation: Vetta Indoor Soccer Complex, St. Charles, MO.Costs: Youth tournament (10-12 years old) - $75 a team Teen tournament I (13-15 years old) - $100 a team Teen tournament II (16-19 years old) - $100 a team Adult Tournament Recreational - $200 a team Adult Tournament Competitive - $ 200 a team Bring your throwing arms to our first annual dodgeball tournament held at the VettaIndoor Soccer Complex off of Midrivers Dr. The first weekend will hold the youth and teentournaments and the following weekend will hold the adult tournaments. All teams areguaranteed 4 games unless your team reaches the quarterfinals and on. Local Motion employeeswill be available as refs and concession workers. Proceeds will benefit The Children withDiabetes Foundation. 40
  • 42. Yearly Marketing EventsJanuary:Monthly Awareness: -Blood Donor -Cervical Cancer Screening -Prevention of Birth Defects External: Newspaper ad, local radio ad on M, Th, Sat., windshield flyers Internal: Coupons sent by mail and email to members, Mail to members on monthlyevents and awareness events Guerilla: Lead boxes-1 session personal training, 1 session of your choice of groupexercise, 1 session of athletic training Community Outreach: Heat up the community, New Year’s Day fitness activities foradults & children Corporate Outreach: Blood drive signup & end of month blood drive, mailbox stuffersfor membersFebruary:Monthly Awareness: -Heart Health -Children’s Dental Health External: Radio and paper ads continued, 2011 Superbowl party for members and non-members Internal: Valentine’s Day 5k sign up, free kinesis class to non-members Guerilla: Nutrition information given to local schools and grocery stores, Community Outreach: Valentine’s Day heart checkup 41
  • 43. Corporate Outreach: Team building workshopsMarchMonthly Awareness: -Mental Retardation -Colorectal Cancer -American Red Cross External: Radio & newspaper ads, Cardinals ticket giveaways Internal: March madness members tournament bracket Guerilla: Reaching out to members and non-members on American Red Cross (CPR &AED certification) Community Outreach: Employees go to local areas to work with mentally handicappedindividuals Corporate Outreach: Seminar on colorectal cancerAprilMonthly Awareness: -Autism -Sexual Assault/Domestic Violence -Foot Health External: Radio & newspaper ads on foot health and 10k Mudrun, Use two billboards(one on 70 & one on 40) to promote gym with 10k Mudrun Internal: Good Friday 5k & 10k signups, 10k Mudrun signups Guerilla: Trainers handout pamphlets on correct shoes to wear for certain activities witharch information included 42
  • 44. Community Outreach: Classes on self-defense and work with individuals who havebeen hurt in some way to help with coping Corporate Outreach:MayMonthly Awareness: -Mental Health -Osteoporosis -Skin Cancer -Asthma & Allergy -High Blood Pressure -Child Safety External: Radio & newspaper ads on high blood pressure and osteoporosis, TV ad onchild safety event, Internal: Free blood pressure checkups, Guerilla: Women’s free admission for the 2nd week of May Community Outreach: Women’s health fair to benefit osteoporosis, Child Safety Eventlast week of May to promote the dos and don’ts Corporate Outreach: Mailbox stuffers with mental health awareness informationJuneMonthly Awareness: -Healthy Child Eating Habits -Aphasia (Impairment of expressing and understanding language as well as reading and writing) External: TV, radio, newspaper ads in healthy child eating with recipes on website;promote summer fitness beginning 43
  • 45. Internal: Nutritionist puts out pamphlets on Healthy Child Eating Habits Guerilla: Reach out to local high schools and colleges to promote athlete training for theoff-season Community Outreach: Memorial Day BBQ, Promote healthy child eating habits Corporate Outreach: Memorial Day BBQJulyMonthly Awareness: -Adult Eating Habits -Alcohol & Drug External: Radio & newspaper ad for alcohol & drug awareness with rehabilitation clinicnumbers, internet promoting dodgeball tournament Internal: Signup sheet for dodgeball tournament Guerilla: Nutritionist provides information to adults on healthy eating tips and recipes,Trainers meet with local individuals to show what alcohol & drugs can do to your health Community Outreach: Cool Down the Community with a day at the pool Corporate Outreach: Team float trip beginning of JulyAugustMonthly Awareness: -Immunization -Eye Injury Prevention External: Coupons for enrollment discounts and pre-season athlete training, bootcampbegins Internal: Bootcamp begins; promote members to get their shots up-to-date Guerilla: 44
  • 46. Community Outreach: Seminar on when to wear eye protection and what can happen ifnot worn when necessary Corporate Outreach: Mailbox stuffer with shot updates if neededSeptemberMonthly Awareness: -Cold & Flu -Leukemia & Lymphoma -Cholesterol Education -Ovarian Cancer -Suicide Prevention External: Raffle for Rams Home opener, Ads to promote cholesterol and ovarianscreenings Internal: Promote members to get cold & flu shots, Teach members and especiallyathletes not to drink after one another; what are the results Guerilla: Flu shots available at Local Motion Community Outreach: Labor Day BBQ, reach out to community on suicide signs andprevention Corporate Outreach: Labor Day BBQOctoberMonthly Awareness: -Sudden Infant Death Syndrome (SIDS) -Breast Cancer External: Radio & TV ads promoting breast cancer screening and protection from SIDS 45
  • 47. Internal: Race for the Cure signup 5k and 10k Guerilla: Infant CPR & First Aid Training Community Outreach: Infant Safety Seminar Corporate Outreach: Employee class offering on SIDS protection, free breast cancerexam for female employees from local doctorsNovemberMonthly Awareness: -Alzheimer’s -Diabetes -Healthy Skin External: Strength & Conditioning Trainers go to local schools for off-season athletes topromote their training; TV ads promote healthy lifestyle to prevent diabetes and possiblyAlzheimer’s Internal: Signups for Turkey Trot 5k /10k/Child Fun Run Guerilla: Strength & Conditioning Trainers give demonstrations of local athletes whohad improvements during their fall season Community Outreach: Food donations for the homeless Corporate Outreach:DecemberMonthly Awareness: -AIDS -Drunk & Drugged Driving External: Discount memberships and athlete training for the holiday, drunk & druggedfacts on radio & TV ads 46
  • 48. Internal: New Year’s Eve party for members, members create New Year’s Resolution Guerilla: Christmas caroling at Local Motion Community Outreach: Local Christmas caroling by employees and families throughlocal neighborhoods, donate clothing and toys to the unfortunate, teaching of safe sex to preventSTDS Corporate Outreach: Local Christmas caroling by employees at Local Motion, donateclothing and toys to the unfortunate 47
  • 49. CompetitionDirect Competitors • Strengths o Small facility with a vast number of locations o Reasonable Pricing o Some facilities open 24 hours • Weaknesses o Smaller facility o Targets a limited amount of customers • Opportunities o Able to expand with larger facilities in more areas • Threats o Opponent facilities with more opportunities 48
  • 50. o Nearby businesses go out of business or leave to different location• Strengths o Located throughout America and Internationally o Larger than competitors o More to offer o Leading company in fitness o Some facilities open 24 hours• Weaknesses o Monthly pricing is much higher o Competitors are similar in a way o Too large for some individuals o Limited in facility amenities 49
  • 51. • Opportunities o Able to expand quickly• Threats o Over dispersion o Better facilities with better offers• Strengths o Larger facility o Targets a large audience• Weaknesses o Overpriced o Too large may be overwhelming o Children can be present• Opportunities 50
  • 52. o Number of clubs to join example: Ultra Sport and Super Sport Clubs o Work with premier athletes • Threats o Nearby businesses go out of business or leave to different location o Larger facilities enter area with more to offerIndirect Competitors • Strengths o Non-profit but very successful o Located throughout America o Connects with all demographics o Marketing is very strong • Weaknesses o High prices 51
  • 53. o Small location o Expansion can be slow• Opportunities o Good marketing in local area o Schools nearby Francis Howell Central & Fort Zumwalt West o Surrounding area is growing with many houses• Threats o Renaud Center located not even 1 mile away o Club Fitness at intersection of K & N and other side of 70 o Gold’s Gym about 5 miles up the road and one right of Midrivers Dr. & 94• Strengths o Offer a wide variety of amenities 52
  • 54. o HIT Center located off of the right and offers athletic training to Lindenwood Athletes o Right down the road of Barnes Jewish Hospital o Olympic size pool o Olympic diving platforms o Family Friendly• Weaknesses o No room for construction add-ons o Parking• Opportunities o Lutheran High School located on the backside of facility o Francis Howell North High School about 5 miles up the road o Fort Zumwalt South High School just down Mexico Road o Midrivers Mall nearby• Threats o Renaud Center, YMCA, and other gyms are not too far away 53
  • 55. • Strengths o Brand new facility=state of the art equipment o Large=more amenities• Weaknesses o Non-profit o More work to put towards new equipment and programs o Kids running around• Opportunities o New and creative programs to fit all needs o Large campus=more room to expand• Threats o High maintenance o High insurance costs if accidents occur 54
  • 56. o More opportunities for lawsuits to occur 55
  • 57. Operating Procedures Operating procedures that are well maintained and managed are a must, in order to keepyour business running afloat. Operation procedures must be carried out correctly and always inthe same manner as the day before. Fitness rules and regulations are created for allmembers/visitors and employees to keep them safe. As long as rules that are created arefollowed then all individuals within the facility will feel more relaxed and at home. In thissection the operations to be performed by all individuals will be explained by a day-to-day basis.The final page will hold a sample of a monthly schedule for classes, which will also provide theinstructors initials. 56
  • 58. Program Development First, Local Motion must perform a needs analysis by identifying questions, problems, oropportunities. To do this we must hold discussions with all personnel of Local Motion and hearof facility issues that members and even employees have. Second, we must set specific goals forour company and see if we have enough employees to reach these goals. Next, create programsthat meet our vision and mission statements. Programs must be supple for the benefit ofcustomers and trainers. Also, keep an eye on competitors pricing for memberships, trainingprograms, and group exercise sessions (programs must be easy to understand and ran smoothly).In the end Local Motion must test the program layout to see if it is effective and reaches alltarget areas successfully. Last, reviewing the program will give us the green light or the red lighton its effectiveness on our client’s health benefits. 57
  • 59. Emergency Plan SheetNon-life threatening situations 1. Inform nearest facility employee of any accident/injury 2. Give any information that may be asked or critical to know 3. Follow instructions that are given from employeeLife-threatening situations 1. Call 911 or other emergency response number 2. One individual go and inform nearest employee 3. Never attempt to move victim unless absolutely necessary 4. If victim is not breathing, administer CPR, ONLY if you are certified 5. Stay with victim and govern any necessary first aid until help arrivesEvacuation 1. Follow evacuation posters and locate your nearest evacuation door 2. Assigned employees will scan facility to make sure all members/visitors have made it out safely 3. Call 911 and give all information requested 4. Assigned employees must head count members/visitors at evacuation doors to make sure everyone is present (DO NOT LEAVE AREA)Fire 1. If any amount of smoke or even fire is located pull fire alarm 2. Evacuate building through emergency exits 58
  • 60. 3. Call 911 for local emergency respondent teamsTornado-Incase of a Watch 1. Inform all members/visitors that a tornado could develop and to remain calm 2. Switch televisions/radios to select stations in order to monitor all local weather-Incase of a Warning 1. When local tornado sirens sound do not panic 2. Assigned employees will escort all members/visitors present to a safe place in case of tornado touch down 3. Stay in the safe place until information is given to leave 59
  • 61. Facility Rules and Guidelines Before any type of physical exercise is performed, members must get a pre screening/clearance exam. This involves filling out and medical history and a PAR-Q (Physical Activity Readiness Questionnaire. Medical history report and PAR-Q located at the end of rules & guideline. Before any type of physical exercise, all members must fully read and sign a release waiver. Local Motion is not responsible for member carelessness or injury, which results from improper use of equipment or breaking of rules set for our facility. Any members that may be injured and are unable to exercise at their normal levels should seek a personal trainer’s advice. A trainer can give you exercises that can be substituted for others, which take strain/stress away from any injured area. This simply protects you from any further injuries or more serious injuries. Rubber soled shoes that cover the entire foot must be worn at all times. For health and safety reasons, sandals, spiked shoes, work boots and flip flop types of shoes are not permitted. Shirts must be worn at all times along with proper workout clothing. Food is not permitted in any of the workout areas ONLY closed plastic beverage bottles are allowed in the facility. Wipe down all areas and equipment after every use. 60
  • 62.  Return all free weights back to the correct area. Never leave them sitting on the floor. Share all equipment, allow other members to use equipment between sets. If individuals are waiting to use any cardiovascular equipment then the time limit is 30 minutes on a machine. Areas are not always supervised, so when spotter is needed be sure to use one. DO NOT lift outside of the squat/power racks. Use weight locks on all bars. Local Motion is not responsible for any lost or stolen belongings. All equipment problems should be reported to the front desk employee. Report any injuries immediately to a nearby employee. Loose articles should not be worn; this can be a hazard to any person when lifting. 61
  • 63. Name:________________________________ Age:___________ Sex: M F PAR-Q & YOU (A Questionnaire for People Aged 15 to 69) If you are planning to become much more physically active than you are now, start by answering the seven questions in the box below. If you are between the ages of 15 and 69, the PAR-Q will tell you if you should check with your doctor before you start. If you are over 69 years of age, and you are not used to being very active, check with your doctor. Common sense is your best guide when you answer these questions. Please read the questions carefully and answer each one honestly: Check YES or NO. YES N NO 1. Has your doctor ever said that you have a heart condition and that you should o only do physical activity recommended by a doctor? 2. In the past month, have you had chest pain when you were not doing physical a activity? 3. Do you lose your balance because of dizziness or do you ever lose c consciousness? 4. Do you have a bone or joint problem that could be made worse by a change in y your physical activity? 5. Is your doctor currently prescribing drugs (for example, water pills) for your b blood pressure or heart condition? 6. Do you know of any other reason why you should not do physical activity?If answered yes to one or more of the questions talk If answered NO honestly to all PAR-Q questions, you canwith your doctor BEFORE your start becoming much be reasonably sure that you can:more physically active or BEFORE you have a fitnessappraisal. Tell your doctor about the PAR-Q and • Start becoming much more physically active—beginwhich questions you answered YES. slowly and build up gradually=safety • Take part in a fitness appraisal Signature:_________________________Witness:_______________________Date:_____________ 62
  • 64. AHA-ACSM Preparticipation Screening QuestionnaireAssess Your Health Needs by Marketing All True StatementsHistoryCheck if you have had:  Heart attack  Heart surgery  Cardiac catheterization  Coronary angioplasty  If you marked any of the statements to the left  Pacemaker/implantable cardiac (History section) be sure to see your healthcare  Defibrillator/rhythm disturbance provider before starting any exercise. You may  Heart valve disease need to use a facility with a medically qualified  Heart failure staff.  Heart transplantation  Congenital heart diseaseOther health issues  Diabetes  Asthma or other lung disease  Burning or cramping sensation in lower legs when walking short distance  Musculoskeletal problems that limit physical activity  Concerns about the safety of exercise  Prescription medications  PregnantSymptoms  Experience chest discomfort with exertion  Experience unreasonable breathlessness  Experience dizziness, fainting, or blackouts  Taking heart medicationsCardiovascular risk factors  Man older than 45 years  Woman older than 55 years or you have a hysterectomy or post menopausal  Smoke or quit smoking within the previous 6 months  Blood pressure is greater than 140 over 90 mmHg  Don’t know blood pressure  Take blood pressure medication  Blood cholesterol level is greater than 200 mg/dl  Don’t know your cholesterol level 63
  • 65.  Have a blood relative that had a heart attack before age 55 (father/brother) or 65 (mother/sister) Diabetic or take medication to control blood sugar Physically inactive (less than 30 minutes of physical activity on less than 3 days a week) More than 20lbs overweight  If you marked 2 or more of the statements in the cardiovascular risk factors section, you should consult your health-care provider before engaging in exercise. You may benefit by using a facility with a professionally qualified exercise staff to guide your exercise program. None of the above is true  You should be able to exercise safely without consulting your health-care provider in almost any facility that meets your exercise programs needs. 64
  • 66. Medical History QuestionnairePersonal InformationToday’s Date _______________ Please print your name_______________________How old are you?_________ Sex M FPlease circle the highest grade in school you have completed:Elementary 1 2 3 4 5 6 7 8High School 9 10 11 12College/ Postgrad 13 14 15 16 17 18 19 20+What is your marital status? Single; Married; Widowed; Divorced/SeparatedRace or ethnic background:White, not of Hispanic origin American Indian/ Alaskan native AsianBlack, not of Hispanic origin Pacific Islander HispanicWhat is your job or occupation? Check the one that applies to the greatest percentage of your time?Health professional Disabled, unable to work ServiceManager, educator, professional Operator, fabricator, laborer UnemployedSkilled crafts Homemaker Students 65
  • 67. Technical, sales, support Retired OtherSymptoms or Signs Suggestive of DiseasePPlace a check in the box if your answer is “yes.” 5. Do you suffer from swelling of the ankles 1. Have you experienced unusual pain or ( ankle edema)? discomfort in your chest, neck jaw, arms, or other areas that may be due to heart p problems? 6. Have you experienced an unusual and rapid 2. Have you experienced unusual fatigue or t throbbing or fluttering of the heart? shortness of breath at rest, during usual activities, or during mild-to moderate exercise (e.g., climbing stairs carrying groceries, brisk w walking, cycling)? 3. Have you had any problems with dizziness 7. Have you experienced severe pain in your o or fainting? l leg muscles during walking? 4. When you stand up, or sometimes during 8. Has a doctor told you that you have a heart the night while you are sleeping, do you have murmur? d difficulty breathing?Chronic Disease Risk FactorsPPlace a check in the box if you answer is “yes.” 9. Are you a male over age 45 years, or a 15. Are you physically inactive and sedentary female over age 55 years, or a female who has (little physical activity on the job or during experienced premature menopause and is not leisure time)? o on estrogen replacement therapy? 66
  • 68. 10. Has your father or brother had a heart 16. During the past year, would you say that attack or died suddenly of heart disease before you experienced enough stress, strain, and age 55 years; has your mother or sister pressure to have a significant effect on your experienced these heart problems before age h health? 6 65 years? 17. Do you eat foods nearly every day that are high in fat and cholesterol such as fatty meats, 11. Are you a current cigarette smoker? . cheese, fried foods, butter, whole milk, or e eggs? 12. Has a doctor told you that you have high 18. Do you tend to avoid foods that are high in blood pressure (more than 140/90 mm Hg), or fiber such as whole-grain breads and cereals, are you on medication to control your blood f fresh fruits, or vegetables? p pressure? 19. Do you weigh 30 or more pounds more 13. Is your total serum cholesterol greater t than you should? than 240 mg/dl, or has a doctor told you that y your cholesterol is at a high-risk level? 20. Do you average more than two alcoholic 14. Do you have diabetes mellitus? . drinks each day?Medical History21. Please check which of the following conditions you have had or now have. Also check medicalconditions in your family (father, mother, brother [s], or sister [s]). Check as many as apply.Personal Family M Medical Condition C Coronary heart disease, heart attack, coronary artery surgery A Angina H High blood pressure Peripheral vascular disease 67 6
  • 69. PPhlebitis or emboliOOther heart problems (specify:________________________)LLung cancerBBreast cancerPProstate cancerCColorectal cancer (bowel cancer)SSkin cancerOOther cancer (specify:_____________________________)SStrokeCChronic obstructive pulmonary disease (emphysema)PPneumoniaAAsthmaBBronchitisDDiabetes mellitusTThyroid problemsKKidney diseaseLLiver disease (cirrhosis of the liver)HHepatitisGGallstones/ gallbladder diseaseOOsteoporosisAArthritisGGoutAAnemia (low iron)BBone fractureMMajor injury to foot, leg, knee, hip, or shoulderMMajor injury to back or neckStomach/ duodenal ulcer 68
  • 70. R Rectal growth or bleeding C Cataracts G Glaucoma H Hearing Loss D Depression H High anxiety, phobias S Substance abuse problems (alcohol, other drugs, etc.) E Eating Disorders P Problems with menstruation H Hysterectomy S Sleeping problems A Allergies Any other health problems (please specify, and include information on any recent illnesses, hospitalizations, or surgical procedure):22. Please check any of the following medications you currently take regularly. Also give the name ofthe medication. Medication N Name of Medication Heart medicine _______________________________________ 69 6
  • 71. Blood pressure medicine _ _______________________________________ Blood cholesterol medicine _ ________________________________________ Hormones _ ________________________________________ Birth control pills _ ________________________________________ Medicine for depression _ ________________________________________ Insulin _ ________________________________________ Other medicine for diabetes _ ________________________________________ Arthritis medicine _ ________________________________________ Medicine for breathing/ l lungs Medicine for anxiety _ ________________________________________ Thyroid medicine _ ________________________________________ Medicine for ulcers _ ________________________________________ Painkiller medicine _ ________________________________________ Allergy medicine _ ________________________________________ Other (please specify) ________________________________________Physical Fitness, Physical Activity/Exercise23. In general, compared to other persons your age, rate how physically fit you are:1. 2. 3. 4. 5. 6. 7. 8. 9. 10.Not at all Somewhat ExtremelyPhysically Fit Physically fit Physically Fit 70
  • 72. 24. Outside of your normal work or daily responsibilities, how often do you engage in exercise that atleast moderately increases your breathing and heart rate and makes you sweat, for at least 20 minutes(such as brisk walking, cycling, swimming, jogging, aerobic dance, stair climbing, rowing, basketball,racquetball, vigorous yard work).5 or more times per week 3-4 times per week 1-2 times per weekLess than 1 time per week Seldom or never25. How much hard physical work is required for your job?A great deal A moderate amount A little None26. How long have you exercised or played sports regularly? I do not exercise Less than 1 year 1-2 years 2-5 yearsregularly5-10 years More than 10 yearsDiet27. On average, how many servings of fruit do you eat per day?None 1 2 3 4 or more28. On average, how many servings of vegetables do you eat per day?None 1-2 3 4 5 or more29. On average, how many servings of bread, cereal, rice, or pasta do you eat per day?None 1-3 4-6 7-9 10 or more 71
  • 73. 30. When you use grain and cereal products, do you emphasize:Whole grain, high fiber Mixture of whole grain and Refined, low fiber refined31. On average, how many servings of red meat (not lean) do you eat per day?None 1 2 3 4 or more32. On average how many servings of fish, poultry, lean meat, cooked dry beans, peanut butter, or nuts doyou eat per day?None 1 2 3 4 or more33. On average, how many servings of dairy products do you eat per day?None 1 2 3 4 or more34. When you use dairy products, do you emphasize:Regular Low fat Non fat35. How would you characterize your intake of fats and oils?High Moderate LowBody Weight36. How tall are you (without shoes) Feet Inches37. How much do you weigh (minimal clothing and no shoes)? Pounds 72
  • 74. 38. What is the most you have ever weighed? Pounds39. Are you now trying to:Lose weight Gain Weight Stay about the same Not trying to do anythingPsychological Health40. How have you been feeling in general during the past month?In excellent spirits In very good spirits In good spirits mostly I’ve been up and down in In low spirits mostly In very low spiritsspirits lately41. During the past month, would you say you experienced stress?A lot of Moderate Relatively little Almost none42. In the past year, how much effect has stress had on your health?A lot Some Hardly any or none43. On average, how many hours of sleep do you get in a 24-hour period?Less than 5 5-6.9 7-9 More then 9Substance Use 73
  • 75. 44. Have you smoked at least 100 cigarettes in your entire life?Yes No45. How would you describe your cigarette smoking habits?Never smokedUsed to smoke How many years has it been since you smoked? ______yearsStill smoke How many cigarettes a day do you smoke on average? ______ cigarettes/day46. How many alcoholic drinks do you consume? (A “drink” is a glass of wine, a wine cooler, a bottle/can of beer, a shot glass of liquor, or a mixed drink).Never use alcohol Less than 1 per week 1-6 per week1 per day 2-3 per day More than 3 per dayOccupational Health47. Please describe your main job duties. .48. After a day’s work, do you often have pain or stiffness that lasts for more than 3 hours?All of the time Most of the time Some of the time Rarely or never49. How often does your work entail repetitive pushing and pulling movements or lifting while bendingor twisted, leading to back pain?All of the time Most of the time Some of the time Rarely or never 74
  • 76. Fitness/Testing Equipment Maintenance ProgramExercise FacilityFloor  Inspected and cleaned daily 75
  • 77.  Wooden flooring free of splinters, holes, protruding nails, and loose screws  Tile flooring resistant to slipping; no moisture or chalk accumulation  Rubber flooring free of cuts, slits, and large gaps between pieces  Interlocking mats secure and arranged with no protruding tabs  Nonabsorbent carpet free of tears; wear areas protected by throw mats  Area swept and vacuumed or mopped on a regular basis  Flooring glued or fastened down properlyWalls  Wall surfaces cleaned two to three times a week (or more if needed)  Walls in high-activity areas free of protruding appliances, equipment, or wall hangings  Mirrors and shelves securely fixed to walls  Mirrors and windows cleaned regularly (especially in high-activity areas, such as around drinking fountains and in doorways  Mirrors placed a minimum of 20 inches (51 cm) off the floor in all areas  Mirrors not cracked or distorted (replace immediately if damaged)Ceiling  All ceiling fixtures and attachments dusted regularly  Ceiling tile kept clean  Damaged or missing ceiling tile replaced as needed]  Open ceilings with exposed pipes and ducts cleaned as neededExercise EquipmentStretching and Body Weight Exercise Area 76
  • 78.  Mat area free of weight benches and equipment  Mats and bench upholstery free of cracks and tears  No large gaps between stretching mats  Area swept and disinfected daily  Equipment properly stored after use  Elastic cords secured to base with safety knot and checked for wear  Surfaces that contact skin treated with antifungal and antibacterial agents daily  Nonslip material on the top surface and bottom or base of plyometric boxes  Ceiling height sufficient for overhead exercises (12 feet [3.7 m] minimum) and free of low-hanging apparatus (beams, popes, lighting, signs, etc.)Resistance Training Machine Area  Easy access to each station (a minimum of 2 feet [61 cm] between machines; 3 feet [91 cm] is optimal)  Perform exercise repetitions to test machine performance  Area free of loose bolts, screws, cables, and chains  Securing straps functional  Parts and surfaces properly lubricated and cleaned  Protective padding free of cracks and tears  Surfaces that contact skin treated antifungal and antibacterial agents daily  No protruding screws or parts that need tightening or removal  Belts, chains, and cables aligned with machine parts  No worn parts (frayed cables, loose chains, worn bolts, cracked joints, etc.)Resistance Training Free Weight Area 77
  • 79.  Easy access to each bench or area (a minimum of 2 feet [61 cm] between machines; 3 feet [91 cm] is optimal)  Olympic bars properly spaced (3 feet [91 cm]) between ends  All equipment returned after use to avoid obstruction of pathway  Safety equipment (belts, collars, safety bars) used and returned  Protective padding free of cracks and tears  Surfaces that contact skin treated antifungal and antibacterial agents daily  Securing bolts and apparatus parts (collars, curl bars) tightly fastened  Nonslip mats on squat rack floor area  Olympic bars turn properly and are properly lubricated and tightened  Benches, weight racks, standards, and the like secured to the floor or wall  Nonfunctional or broken equipment removed from area or locked out of service  Ceiling sufficient for overhead exercises (12 feet [3.7 m] minimum) and free from low- hanging apparatus (beams, pipes, lighting, signs, etc.)Olympic Lifting Platform Area  Olympic bars properly spaced (3 feet [91 cm]) between ends  All equipment returned after use to avoid obstruction of lifting area  Olympic bars rotate properly and are properly lubricated and tightened  Collars functioning  Sufficient chalk available  Wrist straps, belts, and knee wraps available, functioning, and stored properly  Benches, chairs, boxes kept at a distance from lifting area  No gaps, cuts, slits, splinters in mat 78
  • 80.  Area properly swept and mopped to remove splinters and chalk  Ceiling sufficient for overhead exercises (12 feet [3.7 m] minimum) and free from low- hanging apparatus (beams, pipes, lighting, signs, etc.)Aerobic Exercise Area  Easy access to each bench or area (a minimum of 2 feet [61 cm] between machines; 3 feet [91 cm] is optimal)  Bolts and screws tight  Functioning parts easily adjustable  Parts and surfaces properly lubricated and cleaned  Foot and body straps secure and not ripped  Measurement devices for tension, time, and rpms properly functioning  Surfaces that contact skin treated antifungal and antibacterial agents dailyCardio Equipment Preventative Maintenance ChecklistTreadmills  Perform full operational unit test  Inspect and check all treadmill functions  Inspect all keys, buttons and assembly hardware  Remove motor cover, clean and vacuum interior housing  Inspect and adjust running belt tension and tracking  Inspect and adjust (if applicable) motor drive belt  Inspect, clean and lubricate (if applicable) deck surfaces  Inspect and adjust leveling system  Clean exterior 79
  • 81. Cross Trainers  Perform full operational unit test  Inspect all electronic components  Inspect all mechanical parts and hardware  Inspect all bearings, drive, belts and resistance system  Lubricate required pivots and hardware  Clean overall interior and exteriorStationary Bikes  Perform full operational unit test  Inspect all keys and assembly hardware  Inspect all electronic components  Inspect all bearings, freewheel sprocket, bolts/screws and drive  Inspect, clean and lubricate chains (if applicable)  Inspect seat and seat assembly  Clean overall interior and exteriorStairclimbers and Rowing Machines  Perform full operational unit test  Inspect all electronic components  Inspect all mechanical parts and hardware  Inspect all bearings, drive, belts and resistance system  Inspect, clean and lubricate chains (if applicable)  Inspect, clean and maintain seat assembly  Clean overall interior and exterior 80
  • 82. Frequency of Maintenance and Cleaning TasksDaily  Inspect all flooring for damage or wear  Clean (sweep, vacuum, or map and disinfect) all flooring  Clean and disinfect upholstery  Clean and disinfect drinking fountain  Inspect fixed equipment’s connection with floor  Clean and disinfect equipment surfaces that contact the skin  Clean mirrors and windows  Inspect mirrors for damage  Inspect all equipment for damage; wear; loose or protruding belts, screws, cables, or chains; insecure or nonfunctioning foot and body straps; improper functioning or improper use of attachments, pins, or other devices  Clean and lubricate moving parts of equipment  Inspect nonslip material and mats for proper placement, damage, and wear  Remove trash and garbage  Clean light covers, fans, air vents, clocks, and speakers  Ensure that equipment is returned and stored properly after useTwo to Three Times per Week  Clean and lubricate aerobic machines and the guide rods on selectorized resistance training machinesOnce per Week 81
  • 83.  Clean (dust) ceiling fixtures and attachments  Clean ceiling tileAs Needed  Replace light bulbs  Clean walls  Replace damaged or missing ceiling tiles  Clean open ceilings with exposed pipes or ducts  Remove (or place sign on) broken equipment  Fill chalk boxes  Clean bar knurling  Clean rust from floor, plates, bars, and equipment with a rust-removing solution 82
  • 84. Checklist of Common Maintenance Equipment and Cleaning SuppliesPlace a “ √ ” next to items in toolbox.Maintenance Equipment  File  Hammer  Pliers (standard and needle-nose)  Screwdrivers (standard and Phillips)  Allen wrench set  Crescent wrench  Mallet  Carpet knife  Heavy-duty stapler  Nuts, bolts, washers, nails, and screws in various sizes  Heavy-duty glue  Transparent tape  Masking tape  Electrical tape  Duct tape 83
  • 85.  Drill and drill bit set  Lubricant spray  Socket set  Vise gripsPlace a “ √ ” next to items in supply closetCleaning Supplies  Disinfectant (germicide)  Specialty cleaners (wood, wall surfaces, upholstery, etc.)  Window and mirror cleaner  Lubrication sprays  Spray bottles (4)  Paper towels  Cloth towels and hand rags (12 or more)  Sponges  Broom and dustpan  Small vacuum cleaner  Vacuum cleaner bags  Whisk broom  Mop and bucket  Gum and stain remover (for carpet and upholstery) 84
  • 86. Introduction to Personnel The staff members of Local Motion are hired to carry out the company’s vision andmission. They work as a whole, by building faith and trust in one another inside the walls and byhelping each other reach their goals. Once Local Motion has put their trust into the staff’scertifications they must reach out to the audience, reflecting all that Local Motion is and willbecome. As time progresses, evaluations will determine reasonable offerings and wages for alleffective understanding and performances given to their clients. This section will focus on a fewmanagement and staff positions, which will include salaries and a description of their job area.Staff rules, procedures, and issues will also be addressed in the following. 85
  • 87. Management/Staff Description & Annual Average SalariesFitness Director  Salary = $56,000The fitness director interacts and communicates with the following employees of Local Motion: • Group Exercise Manager • Personal Training Manager • Nutritionist • Operations ManagerResponsibilities: • Capture new clients • Maintain and keep current clients • Communicates with the Owner/General Manger to view past, present, and future activities of the club internally and externally • Oversees training regime of the facility to make sure there is success and happiness with the results 86
  • 88. • At times hold training sessions with clients when necessary • Attend any industries that may aid in club growth, such as new equipment freshly put on the market (select appropriate equipment for purchase) • Maintain fitness equipment • Hold orientations for all new incoming members • Fitness assessments • Workout motivation programs • Hire, train, and manage the fitness staff • Coordinate group training programs and personal training programs The fitness manager makes sure the club is running as planned and that everything is organized according to the general manager. When the general manager is off site the fitness manager must fill his shoes and run things as if he or she would do. Being in touch and having great communication with the club members is a must. This helps gain insight into the members’ needs and desires. Always be prepared to solve any issues with clients or staff. Finally, be up-to-date on your own certification and staff certifications for required training programs.Operations Manager  Salary = $45,000The operations manager interacts and communicates with the following employees: 87
  • 89. • Maintenance • Housekeeping • Webmaster • Club Accountant • Child Care • Admissions & ReceptionistResponsibilities: • Manage functions of the operations below them • Direct and coordinate employees tasks to make sure they are running successfully • Keep proper management utensils used by the people below you • Work with club accountant to budget club expenses and financial performanceOperations manager must plan, design, and operate all operation employees below them. Theymust manage the materials needed and control inventory. Also, they must set schedule for allwork to be done such as maintenance and when child care classes should be held.Nutritionist  Salary = $52,000Responsibilities: 88
  • 90. • Provides diet assessments • Hold nutritional counseling • Evaluate clients eating habits • Find specific diets for clients • Educate groups by teaching how to improve eating habits and manage diet needs • Reinforce clients while provide motivation and suggestions to overcome any challenges in their new nutritional lifestyle change Local Motion nutritionists are here to serve our company with motivation and satisfaction. They look to improve the health of the clients; they must work hand in hand with the trainers to help the clients work to their main goal of whatever that may be.Personal Training Manager  Salary = $49,000Responsibilities: • Hiring • Training • Motivating • Directing & evaluating the personal training team • Assisting in annual budget 89
  • 91. • Keeping up-to-date on all club services/program/products/competitors Local Motion’s Personal Training Manager will ensure that the personal training departmentattains or surpass the clubs’ goals relating to personal training revenue and fitness cost ofoperations while providing the highest level of customer service. 90
  • 92. Staff Rules & Procedures1. Maintenance of professional certifications2. Maintenance of standard first aid certification, CPR, and AED3. Review of emergency response procedures a. Rudimentary first aid procedures annually b. Common training facility injuries and their prevention c. Building evacuation plan4. Knowledge and understanding of program policies and procedures a. Review of room capacity and safe supervision ratios b. Review of preparticipation screening and clearance procedure c. Review of personal and professional liability, negligence, and insurance coverage issues5. Knowledge and understanding of governing body rules and regulations a. Review of general knowledge of regulations b. Review of rules specific to administering the strength and conditioning program6. Knowledge and understanding of cleaning and maintenance issues and needs7. Knowledge and understanding of program philosophy and instruction methods a. Technique and drill instruction b. Body composition guidelines and nutritional consultation c. Motivational issues -Pushing members beyond physical limits -Members who overtrain -Members who refuse to follow program recommendations 91
  • 93. 92
  • 94. Staffing Issues• Sexual harassment in the fitness area o Between coworkers o Between clients and employees• Recruiting and hiring the best individuals to represent your facility• Learning one another’s names• Lack of training affects member retention• Keep staff satisfied (reward them when something is done to greatest capability)• Employee turn-over (more education and higher certifications = $$$)• Continuing education• Keeping quality employees• Connection between coworkers• Balancing business and personal demands• Employees must follow business vision and mission and reflect it upon members and clients• Employment burnout (workplace needs to be fun and enjoyable) 93
  • 95. • Focus on members first, not employee first• Give-a-ways to the top employee at the end of the week or month can motivate all coworkers• Set expectations of the employees• Equip employees with education for growth• Encourage employees to gain fuel for their fire• Evaluate employee performance regularly• Happy members/clients with happy employees = more profits• Meetings need to be memorable• Job descriptions must be made clear to the employee• Canceling classes• Encourage employees to be creative 94
  • 96. Facility Insurance Many facilities possess the chances for individuals to have an accident or even injuries,along with environmental factors that may damage the facility. So it is a must for a facility tohave whatever type of insurance needed to protect them and their employees from any liabilitysuits. There are seven different types of insurance categories and below they are broken-downand explained. • Property Insurance – primary means to protect the facility from accidental losses resulting from damage or destruction. o Building protection o Business and equipment contents contained within the designated buildings (3 levels) I. Basic – protects against fire, weather-related damage, and vandalism II. Extended Coverage – Same as basic, but also ice, water, and smoke damage III. Special Form – protects against any losses, besides ones expelled from coverage • General Liability – protection against financial losses due to the carelessness of the owner and staff members. 95
  • 97. o Third-party Insurance I. Insurance company protects the owner from suits by a third party II. Investing and negotiating private settlements III. Covers the defense of lawsuits brought against the owner (judgment payment usually $500,000 - $1million• Umbrella Liability – protects the business in catastrophic events where liability can exceed the lines of the general liability insurance. o May increase coverage in other key areas: auto liability, workers’ compensation, and employer liability o Provide broader coverage compared to other policies• Event Liability – protects business from any accidents that may occur from any events provided by the company.• Automobile Liability – protects and covers liability on vehicle accidents o Club representatives should meet and discuss proper coverage at the best rate with insurance agent• Workers’ Compensation – coverage for work – related accidents, diseases, and disabilities, while require employers to provide compensation for covered injuries without regard to fault (each states’ coverage varies). 96
  • 98. o Two requirements that employees must satisfy before recovering worker’s compensation benefits I. Proof that they were employed by the business II. Injury must have happened in the course of employment o Benefits of lost wages replaced  medical expenses  disability income  death benefits  rehab services• Independent Contractor Liability – protection against negligent acts from independent contractors (aerobics instructors, sports instructors, personal trainers) while working on the property of the club. Self-employed must supply their own coverage. 97
  • 99. Financial Section Introduction Local Motion’s mission is to promote community health and well-being through fun,progressive, and memorable exercise experiences and activities for individuals from alldemographics. We look to promote a positive outlook on oneself, with a gain in confidence andself-esteem. Local Motion Fitness seeks to build our facility on a solid rock. To gain this solidfoundation we must be precise and accurate on all choices, especially finances. In this sectionwe will cover the startup budget costs, projection summary of operating budget, a one yearbudget of incomes and expenditures. Last, a breakeven analysis and income projection for threeyears will show how we plan on gaining profits so we may be able to build a solid and successfulstartup foundation. 98
  • 100. Executive Summary Here at Local Motion fitness center we focus on every individual’s needs and goals. Thefollowing are our vision, mission, and core values. Vision: Get On Track to Get Your Body Back Mission: Local Motion looks to promote community health and well-beingthrough fun, progressive, and memorable exercise experiences and activities for individuals fromall demographics. We look to promote a positive outlook on oneself, with a gain in confidenceand self-esteem. Core Values: All employees at Local Motion will serve our community withChristian standards, while serving with the highest quality, commitment, and consistency. We offer a fitness area, sports enhancement area, and a group exercise area. In the fitnessarea we have a vast amount of cardiovascular machines, upper body machines, lower bodymachines, and all the essential free weights. In the sports enhancement area we offer a large turfarea for athletes to do speed and agility work on; along with a large sandpit, two large multi-racks, and anything else to meet an athlete’s progression to beat their next opponent. In ourgroup exercise area we have full wall mirrors, spinning bikes, kickboxing bags, and a lot more. At Local Motion you will find many opportunities to reach your goals. We offer manyclasses, such as mommy & me, kickboxing, spinning, yoga, pilates, zumba, and much muchmore. We have personal trainers that will either train you individually or as couples, which canhelp you and your spouse push each other to their limits. Last, we have certified strength andconditioning professionals that will train athletes and even school teams to improve whatever 99
  • 101. they are looking to improve (pitching strength, speed/agility, balance/coordination, jump shot,free throws, kicking distance, etc.). Here at Local Motion we are here to serve you and to helpyou with what you want to achieve. We want you as an individual to Get on Track to BringYour Body Back. Within our first year here as any other business we will start off in the negatives. Belowyou will find our first year expenses and revenues in the startup chart and following that you willsee our three year break even analysis in graph form Startup Budget Description 2011 Revenue Joining Fees $0 Membership dues $0 Daily Admisions $10,000 Total Membership dues $0 Personal Training $150,000 Athlete Enhancement $75,000 Kickboxing $50,000 Aerobics $45,000 Yoga $20,000 Spinning $20,000 Body Pump $30,000 Mommy & Me $10,000 Zumba $8,500 Total fitness revenue $408,500 Nutrition Classes/Consultations $15,000 Special Events $40,000 Total Services Revenue $55,000 Total Revenue $518,500 Expenses Wages/Salaries $577,000 Total Payroll $577,000 Career Training $25,550 Employee Insurance $180,000 Total Payroll and Benefits $205,550 Electricity $55,000 Water $22,000 100
  • 102. Gas $24,000 Total Utilities $101,000 Advertising $15,000 Promotions $8,500 Supplies $34,500 Total Marketing $58,000 Facility Insurance $500,000 Equipment Freight $15,000 Total Operating Expenses $1,456,550 Total Fixed Expenses $0 Total Expenses $1,457 Net Income -$938,050 Local Motion 3 Year Breakeven Analysis Description 2011 2012 2013 RevenueTotal Membership dues $170,266 $245,978 $505,780Total fitness revenue $408,500 $596,500 $910,000Total Services Revenue $55,000 $77,000 $133,000Total Revenue $633,766 $919,478 $1,548,780 ExpensesTotal Payroll $577,000 $598,000 $603,000Total Payroll and Benefits $205,550 $207,000 $207,500Total Utilities $101,000 $106,000 $101,500Total Marketing $58,000 $65,000 $67,000Facility Insurance $500,000 $525,000 $550,000Equipment Freight $15,000 $12,500 $3,000Total Operating Expenses $1,456,550 $1,513,500 $1,529,000Total Fixed Expenses $321,249 $32,500 $5,700Total Expenses $1,777,799 $1,546,000 $1,534,700Net Income -$1,144,033 -$626,522 $14,080 101
  • 103. ReferencesWebsites"BOSU Balance Trainer." ALL PRO EXERCISE. Web. 28 Oct. 2010. <http://www.allproexercise.com/catalog.asp?prodid=568179&showprevnext=1>."Eco Friendly Yoga Mats - Gaiam." Gaiam: Lifestyle Media & Personal Growth Solutions. Web. 28 Oct. 2010. <http://www.gaiam.com/product/eco yoga mat citrus.do>."Kickboxing Bag." ESportsonline - Sporting Goods, Outdoor Recreation, and Games. Web. 26 Oct. 2010. <http://www.esportsonline.com/?sitemid=1185874&websrc=froogle_1185874>."Soccer Artificial Turf at OnDeckSports.com - OnDeckSports.com." Buy Baseball Training Equipment, Artificial Turf, Used AstroTurf, Overstock Turf - OnDeckSports.com. Web. 28 Oct. 2010. <https://www.ondecksports.com/index.php? fuseaction=products.artificialturf_soccerartificialturf>."Spinner Elite - Patented Spinner Exercise Bikes, Parts and Accessories." The Original Indoor Cycling Program: Spinning and Spinner Bikes. Web. 26 Oct. 2010. <http://www.spinning.com/spinning- shop-spinner-bikes/spinner-bike-elite.asp>."Technogym Kinesis One from Gym Company." Fitness Equipment from Gym Company. Web. 28 Oct. 2010. <http://www.gymcompany.ie/technogym/technogym/technogym-kinesis-one.html>. 102
  • 104. "Thera Band Standard Exercise Balls." Yoga Mats Supplier Supplying Studios, YMCAs and Schools since 1998. Web. 27 Oct. 2010. <http://www.yogadirect.com/Fitness-Balls-main/Fitness-Balls/Thera- Band-Exercise-Ball>."Versabar - Weighted Aerobic Bars." ACHIEVEFITNESS. Web. 26 Oct. 2010. <http://www.achievefitness.org/store/versabar-weighted-aerobic-bars-5-30-lbs.html? src=googlemerchant&gdftrk=gdfV21845_a_7c212_a_7c477_a_7cps_d_91230>.PeriodicalsComparative Pricing, Designing, Program Development. (Feb 23-May 31 2009) Annual Membership, Personal Training. YMCA, Spring Sessions p. 3, 8TextbooksTharrett, Stephen J., MS ACSM; McInnis, Kyle J., ScD, FACSM; Peterson, James A., PhD, FACSM(2007). ACSM’S Healthe/Fitness Facility Standards and Guidelines ACSM (3rd Ed.) Human KineticsGrantham, William C., Patton, Robert W., York, Tracy D., Winick, Mitchel L. (1998), Bates, Michael (Ed). (2008). Health Fitness Management (2nd ed.). Illinois: Human Kinetics.Baechle, Thomas R. EdD; CSCS, *D; NSCA-CPT,*D, Earle, Roger W., MA; CSCS, *D; NSCA-CPT,*D. (Eds.). (2008). Essentials of Strength Training and Conditioning / National Strength andConditioning Association. Illinois: Human Kinetics.Nieman, David C. (2007). Exercise Testing and Prescription: A Health Related Approach (6th ed.). NewYork: MrGraw-Hill. 103
  • 105. Tharrett, Stephen J., MS ACSM; McInnis, Kyle J., ScD, FACSM; Peterson, James A., PhD, FACSM(2007). ACSM’S Healthe/Fitness Facility Standards and Guidelines ACSM (3rd Ed.) Human Kinetics 104