A Homepage that sells
3 steps to make your homepage a selling machine
Cal Dean
A Homepage that sells
1. Call to action
2. Explore benefits
3. Add Credibility
The most successful online companies
follow ...
Why should people become a user?
Put the CTA in terms of benefits to the user
Make it short and memorable
Make the CTA draw...
1. Call to
action
2. Explore
Benefits
3. Add
Credibility
A Homepage that sells
1. Call to
action
2. Explore
Benefits
3. Add
Credibility
You have them hooked
But they don’t know much about you yet.
Explo...
1. Call to
action
2. Explore
Benefits
3. Add
Credibility
A Homepage that sells
1. Call to
action
2. Explore
Benefits
3. Add
Credibility
A Homepage that sells
Final step we are almost done
They know what...
1. Call to
action
2. Explore
Benefits
3. Add
Credibility
A Homepage that sells
1. Call to
action
2. Explore
Benefits
3. Add
Credibility
A Homepage that sells
Thats it!
Now go out and make
that great hom...
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A homepage that sells. Simple principles to make your website a selling machine.

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The essential principles to building your homepage. Used by some of the most popular sites on the web to sell products and generate users.

Published in: Design, Technology, Business
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A homepage that sells. Simple principles to make your website a selling machine.

  1. 1. A Homepage that sells 3 steps to make your homepage a selling machine Cal Dean
  2. 2. A Homepage that sells 1. Call to action 2. Explore benefits 3. Add Credibility The most successful online companies follow this simple structure. Follow the steps, build an irresistible homepage
  3. 3. Why should people become a user? Put the CTA in terms of benefits to the user Make it short and memorable Make the CTA draw attention! 1. Call to action 2. Explore Benefits 3. Add Credibility The answer is your Call to action (CTA) A Homepage that sells
  4. 4. 1. Call to action 2. Explore Benefits 3. Add Credibility A Homepage that sells
  5. 5. 1. Call to action 2. Explore Benefits 3. Add Credibility You have them hooked But they don’t know much about you yet. Explore the benefits more deeply Give the user the information they need to make an informed decision A Homepage that sells
  6. 6. 1. Call to action 2. Explore Benefits 3. Add Credibility A Homepage that sells
  7. 7. 1. Call to action 2. Explore Benefits 3. Add Credibility A Homepage that sells Final step we are almost done They know what you offer But they still need to trust you Add credibility with reviews, testimonials and real user stories
  8. 8. 1. Call to action 2. Explore Benefits 3. Add Credibility A Homepage that sells
  9. 9. 1. Call to action 2. Explore Benefits 3. Add Credibility A Homepage that sells Thats it! Now go out and make that great homepage And have fun
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